Google Posts: The Secret Weapon Your Law Firm is Missing
Imagine this: a potential client searches for a lawyer specializing in family law in Baton Rouge. They come across your Google My Business (GMB) profile. But instead of just seeing your basic information, they’re greeted with a vibrant feed of updates – recent blog posts, client testimonials, event announcements, and even a link to a […]
“Fake News” and Your Law Firm: Protecting Your Reputation from False Information
Imagine this: you wake up one morning to discover a scathing online article accusing your law firm of unethical practices. The article is riddled with inaccuracies and misleading information, but it’s already spreading like wildfire across social media. Potential clients are calling, concerned and confused. Your firm’s reputation is under attack. In today’s digital age, […]
Video Marketing for Lawyers
Imagine this: a potential client is searching for legal help online. They stumble upon two law firm websites. One features only text and static images, while the other showcases dynamic videos of attorneys explaining legal concepts, sharing client testimonials, and offering a glimpse into their firm’s culture. Which website do you think will capture their […]
Reputation Management: Your Law Firm’s Secret Weapon in the Digital Age
Imagine this: a potential client is searching for a lawyer online. They come across two firms – both with impressive websites and strong credentials. But one firm has a string of glowing 5-star reviews, while the other is plagued by negative feedback and complaints. Which firm do you think they’ll choose? Your online reputation is […]
Behind-the-Scenes Law Firm Videos: Humanizing Your Brand
In the digital age, where information is readily available at our fingertips, legal clients seek more than just expertise; they crave connection and authenticity. Traditional law firm marketing tactics, while still relevant, often fall short in fostering a genuine sense of trust and relatability. This is where behind-the-scenes videos can step in and revolutionize your […]
The Psychology of Online Reviews: Understanding How Clients Form Perceptions
In today’s digital age, online reviews have become a cornerstone of consumer decision-making. When potential clients search for legal services, they often turn to online reviews to gauge the reputation and credibility of various law firms. Understanding the psychology behind how clients form perceptions based on these reviews is essential for any law firm seeking […]
Google Business Profile Insights: Using Data to Drive Marketing Decisions
In today’s digital age, data is king. The ability to gather, analyze, and act upon data is crucial for making informed marketing decisions and achieving success. For law firms, Google Business Profile Insights (formerly Google My Business Insights) offers a treasure trove of valuable data that can empower you to understand your local audience, track […]
Google Posts: A Powerful (and Underutilized) Tool for Law Firm Marketing
In the competitive world of law firm marketing, every advantage counts. While many firms invest in traditional marketing tactics and social media campaigns, there’s a powerful, yet often underutilized tool right at their fingertips: Google Posts. As the owner of Business Solutions Marketing Group, I’ve seen the impact Google Posts can have on a law […]
Review Generation Strategies: Encouraging Happy Clients to Share Their Experiences
In today’s digital age, online reviews play a pivotal role in shaping a law firm’s reputation and attracting new clients. Positive reviews act as powerful social proof, validating your expertise, building trust, and influencing potential clients’ decision-making. However, even the most satisfied clients may not proactively leave reviews unless prompted. As the owner of Business […]
The Power of Proactive Reputation Management: Building a Fortress Against Negative Feedback
A law firm’s reputation is more vulnerable than ever before. Negative feedback, whether it’s a scathing online review or a disgruntled client’s social media rant, can spread like wildfire, damaging your brand and deterring potential clients. While it’s impossible to completely eliminate the possibility of negative feedback, proactive reputation management can help you build a […]