If you run a local business, you can’t afford to overlook the Google Map Pack. This is the set of three listings that appears at the top of Google search results for local queries. Here’s why it’s a game-changer:
Visibility
The Map Pack appears above organic search results, making it one of the first things users see. Being featured here drastically increases your business’s online visibility.
Increased Traffic
Being in the Map Pack boosts your click-through rate, which means more potential customers are visiting your website or Google My Business page.
Trust Factor
People tend to trust businesses that appear at the top of Google search results. Being featured in the Map Pack adds credibility to your local business.
Mobile Advantage
On mobile, the screen is smaller and the Map Pack takes up significant real estate. Most users won’t scroll far, making the Map Pack even more valuable.
Outpace Competitors
Only three businesses appear in the Map Pack for a specific search query. Being one of them gives you a significant competitive edge.
In short, if you want to boost your local business, aim for a spot in the Google Map Pack. The benefits are too substantial to ignore.