Digital Marketing for Home Service Providers

Helping Roofers, Plumbers, Mold Remediation Pros &Contractors Get Found, Trusted, and Hired

At Business Solutions Marketing Group, we’ve spent over a decade helping businesses grow!

If you’re a roofer, plumber, HVAC tech, mold remediation specialist, or general contractor, you’re in the right place. You work hard, your team delivers excellent service—but you’re still not getting enough calls, leads, or reviews. We’re here to fix that.

What We Do for Home Service Companies

We specialize in local marketing strategies built to get you in front of homeowners right when they’re searching for what you do. Our services are tailored to help you generate more visibility, leads, reviews, and revenue—with less stress on your end.

Google Business Profile Optimization

Show up in the Google Map Pack where 70%+ of service calls begin. We optimize your profile for visibility, keywords, and conversions.

Review Removal Services

Got unfair or fake reviews hurting your reputation? We’ll work to get them removed the right way.

AI Video Marketing

Build trust instantly with branded, professional videos created and delivered every month—without you having to get on camera.

Local SEO & Content

We create locally targeted content that helps you rank organically, reach new customers, and dominate in your service area.

Reputation Management + Review Builder

No more awkward review requests. Our AI Review Builder automates the entire process and helps you get 5-star reviews on Google and Facebook—fast.

Social Media & Email Marketing

We manage content, promotions, and outreach so your business stays top of mind for customers and referrals.

Why Home Service Providers Choose Us

You’re not just another account here. We take the time to understand your trade, your market, and your goals. Whether you’re a solo contractor or a growing team with multiple crews, we deliver real, trackable results:

 

  • 🛠️ More phone calls and form fills
  • ⭐ More 5-star reviews
  • 📍 Higher local rankings
  • 💰 More booked jobs

 

We’ve helped small businesses double their leads, triple their online reviews, and grow their Google visibility in less than 90 days—and we’d love to do the same for you.

Perfect For:

Roofing Companies

Plumbing Services

HVAC & Electrical Contractors

Mold & Water Damage Restoration

General & Specialty Contractors

Handyman Services

Let’s Build Your Business Together

You already do great work. Let us help you make sure the right people see it. With our done-for-you marketing services, you stay busy doing what you do best—while we make the phone ring.

📞 Ready to grow? Contact us today or schedule a free strategy call. Let’s build something amazing—together.

Home Service Providers

Top 20 Digital Marketing FAQs

What is digital marketing for home service businesses?

Digital marketing helps home service providers (like roofers or plumbers) reach local customers online using tools like Google, websites, reviews, and social media.

Why is digital marketing important for contractors?

Because over 90% of homeowners search online before hiring a contractor. If you’re not visible online, you’re losing business to competitors who are.

How can I get my business to show up on Google?

Start with a fully optimized Google Business Profile, regular updates, and consistent reviews. Local SEO, keywords, and accurate info are key to ranking in the Google Map Pack.

What is local SEO and why does it matter?

Local SEO helps you rank in searches like “plumber near me” or “roof repair in [your city].” It’s essential for getting free traffic and more local leads.

How do I get more reviews for my home service business?

Use automated tools like our AI Review Builder to send timely, easy-to-use review requests. It can triple your 5-star reviews in 30 days—without awkward follow-ups.

Can I remove bad or fake reviews?

In many cases, yes. We offer reputation management and review removal services that follow platform guidelines to request legitimate removals.

Do I really need a website?

Yes! A professional website builds trust, improves SEO, and converts visitors into leads. 70% of consumers won’t hire a business with a poor or no website.

What’s better: Google Ads or organic traffic?

Both! Google Ads bring fast results, while organic SEO builds long-term traffic. We often use both together for best performance.

How often should I post on Google or social media?

At least once per week on your Google Business Profile, and 2–3 times per week on Facebook or Instagram to stay visible and engaged.

How can video marketing help my business?

Videos build trust and boost visibility. Viewers retain 95% of a message via video vs. 10% from text. We create AI-powered videos that do all the work for you.

What platforms should I be using as a home service provider?

Start with:

  • Google Business Profile
  • Your Website
  • Facebook
  • YouTube or Instagram (for short videos)

Optional: Yelp, Nextdoor, Angi

How much should I spend on marketing?

The SBA recommends 7–8% of your revenue. We work with small businesses and offer affordable monthly packages tailored to your goals.

How long does it take to see results?

It depends! Google Ads are immediate. SEO and reviews take 30–90 days to ramp up, but results last longer and compound over time.

Do I have to be on camera for video marketing?

Nope! Our AI Video Marketing creates branded, professional videos without you being on camera. Just approve the script—we do the rest.

Can digital marketing help during slow seasons?

Yes! Consistent marketing keeps leads coming in when business is slow. We can also run seasonal campaigns to boost off-peak bookings.

What is reputation management?

It’s monitoring, improving, and protecting your online reviews and ratings. We handle the good, the bad, and the ugly so you can focus on service.

What’s the best way to stand out from competitors?

Have better reviews, a cleaner Google listing, professional videos, and fast, clear communication. Most companies don’t, so even small improvements make a big difference.

Can I target specific service areas?

Absolutely. With local SEO and Google Ads, we can focus on specific cities, zip codes, or neighborhoods to attract the right customers.

How do I know if my marketing is working?

We provide monthly reporting with call tracking, clicks, impressions, and leads—so you know what’s working and what needs tweaking.

Can someone handle all of this for me?

Yes! That’s what we do. Our team handles everything—from video and reviews to Google updates and social media. You stay focused on your business, we handle the growth.

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