The Most Underutilized Marketing Tactic for Small Businesses in 2025
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What is the Most Underutilized Marketing Tactic in 2025?
Imagine a free tool that helps people find your business and trust you before they even call or visit. In 2025, the most underutilized marketing tactic for U.S. small businesses is taking care of your Google Business Profile and managing online reviews. This means taking charge of your business listing on Google (formerly Google My Business) and making the most of customer reviews.
Why is this tactic so special? Because almost everyone today checks online before choosing a local service. In fact, 97% of people look for local businesses on the internetredlocalseo.com. When someone needs a lawyer or a plumber, the first thing they do is search on Google. They often click on the Google listing that appears on the right side of search results or on Google Maps. This listing shows your address, phone number, hours, photos, and star ratings from customer reviews. It's like your digital storefront. But here’s the surprise: many small businesses are missing out on this. Only 44% of local businesses have claimed their Google listingcoolest-gadgets.com, even though 90% of users trust businesses on Googlecoolest-gadgets.com. In other words, over half of businesses haven’t claimed their profile, despite it being a highly trusted resource!
Surprising Facts About Google Listings and Reviews
To understand why this tactic is a hidden gem, let's look at some eye-opening stats:
Trusted but underused: 90% of people trust businesses with Google listingscoolest-gadgets.com, yet just 44% of businesses have claimed theirscoolest-gadgets.com. This means lots of businesses have left their “online front door” unattended.
Missing updates: 40% of businesses have never posted on their Google profilebirdeye.com, missing a chance to engage customers with free updates.
Free customer calls: Many customers reach out through Google listings. About 16% of businesses get over 100 calls a month from their Google profile aloneredlocalseo.com – all without spending a penny on ads!
Reviews make the difference: 83% of consumers read Google reviews before choosing a businessredlocalseo.com. Only 13% would consider a business with a 1- or 2-star ratingredlocalseo.com. In short, good reviews attract customers, while bad ones chase them away.
Having a well-maintained Google Business Profile with good reviews is like having a friendly face and a good reputation in the community. It builds trust with new customers before you even speak to them.
Why This Underutilized Marketing Tactic Matters for Law Firms and Home Services
Law Firms: For attorneys, trust is everything. Potential clients often treat online reviews like personal recommendations. In fact, 91% of consumers read business reviews before contacting a businesscoolest-gadgets.com. A law firm with a bunch of positive Google reviews and a complete profile will look much more trustworthy than one with no information. A strong Google presence can be the deciding factor when someone is choosing between lawyers.
Home Services: For home service providers (plumbers, electricians, cleaners, etc.), being easily found online can literally be the difference between getting a job or not. If someone’s pipe bursts at 3 AM, they will search “emergency plumber near me” and likely call the first business that appears with a good rating and a complete profile. If your Google listing is optimized – clear name, correct hours (mark that you offer 24/7 service if you do), and plenty of good reviews – you’re far more likely to get that panicked 3 AM call. In these services, fast local visibility and strong reviews translate directly into new customers.
In both cases, law or home services, managing your Google profile and reputation means online word-of-mouth. It lets you shine in local searches and builds confidence in clients before they even dial your number.
How to Make the Most of Your Google Business Profile and Reviews
Getting started with this tactic is not hard, and it’s free. Here are simple steps any small business can take:
Claim your Google Business Profile: Search for your business on Google. If you see a listing that says “Own this business?”, click it and follow the steps to claim it. This gives you control over the content.
Fill in all the details: Make sure your address, phone number, website, and hours are correct. Add a clear description of what you do. Businesses with complete profiles get 7 times more clicks than those with incomplete informationcoolest-gadgets.com.
The Most Underutilized Marketing Tactic for Small Businesses in 2025
(800) 587-0366 | https://www.BusinessSolutionsMarketingGroup.com
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