B2C Email Marketing Statistics
87% of B2C marketers leverage automation as part of their email marketing strategy. (HubSpot Blog Research, 2021)
50% of people buy from marketing emails at least once per month. (Salecycle, 2022)
Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week. (GetResponse, 2020)
60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. (Litmus, 2020)
More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. (GetResponse, 2020)
The single message autoresponder email had an astonishing 98% open rate and a 37% click-through rate. (GetResponse, 2020)
Nearly 22% of all email campaigns are opened within the first hour of sending. (GetResponse, 2020)
15.8% of all emails go missing or have been caught by popular spam filters. (Email Tool Tester, 2022)
59% of respondents say that marketing emails have influenced their purchases. (Salecycle, 2022)
64% of B2C marketers consider accessibility when creating their emails. (Pathwire, 2021)