Uncovering the Overlooked Q&A Section Many businesses set up their Google Business Profile (GBP) and focus on adding their address, phone number, and hours. But there’s one section that often gets ignored: the Questions & Answers (Q&A) section. This part allows potential customers to ask questions directly on your profile, and your responses can influence their decision to choose your
Understanding the Impact of a Negative Review Imagine a potential customer searching for your business online. They come across a negative review and decide to take their business elsewhere. According to a study by WiserNotify, 86% of people would pass off a good deal from a company with negative reviews. Furthermore, 60% of consumers say that negative reviews made them
Many small business owners believe that having a website is essential to appear on Google. However, that’s not entirely true. With a well-optimized Google Business Profile (GBP), your business can rank prominently in local search results—even without a website. At Business Solutions Marketing Group, we’ve helped numerous small businesses enhance their online presence through effective GBP optimization. Let’s explore how
While Google provides tools like the Business Profile to aid visibility, there are nuances and strategies that aren’t immediately apparent. Let’s delve into some insider tips to optimize your listing effectively. Understanding Google’s Local Ranking Factors Google’s local search rankings are influenced by three primary factors: While these are publicly acknowledged, the weight and interplay of these factors are part
The Rise of Video Marketing Video content has become a cornerstone of digital marketing. In 2025, 95% of marketers consider video an essential part of their strategy, up from 88% in 2024. Moreover, 90% of marketers report that video marketing provides a good return on investment (ROI). Hubspot The Power of AI in Video Creation Artificial Intelligence (AI) is revolutionizing
Why Effective Social Media Marketing for Local Businesses Matters Do you ever feel like posting on Facebook or Instagram is just a big waste of time?You are not alone! Lots of small business owners feel frustrated.They post, they share, and they hope for likes… but no new customers come. Here’s the good news:Social media can be a money-maker — if
What Is the #1 Keyword Mistake Businesses Make? If you own a small business today, you already know how important it is to show up online. You want customers to find you when they search for what you do, right? But here’s the truth:Most businesses are picking the wrong keywords. And it’s a BIG problem. Studies show that about 68%
What is the Most Underutilized Marketing Tactic in 2025? Imagine a free tool that helps people find your business and trust you before they even call or visit. In 2025, the most underutilized marketing tactic for U.S. small businesses is taking care of your Google Business Profile and managing online reviews. This means taking charge of your business listing on
In today’s digital age, local businesses are constantly seeking innovative ways to connect with their audience. One such method gaining traction is AI-driven video marketing. Let’s explore the top five benefits of incorporating AI video into your local business marketing strategy. 1. Enhanced Engagement with Personalized Content AI technology allows businesses to create personalized video content tailored to individual viewer
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