
The “Traffic Crash” of 2026: Zero Click Search Strategy – Why Fewer Clicks Might Actually Mean More Money for Your Business
Sixty-five percent. That is the number of Google searches that now end without a single click to a website—a phenomenon known as zero click search strategy. Let that sink in. For every 100 people searching for a service you offer, 65 of them never leave the search results page. They get their answer from a Google AI Overview, a map







