One Bad Review Can Kill a Sale — Here’s What to Do When It Happens
Understanding the Impact of a Negative Review Imagine a potential customer searching for your business online. They come across a negative review and decide to take their business elsewhere. According to a study by WiserNotify, 86% of people would pass off a good deal from a company with negative reviews. Furthermore, 60% of consumers say […]
Ranking on Google Without a Website? Here’s How Local Businesses Are Doing It
Many small business owners believe that having a website is essential to appear on Google. However, that’s not entirely true. With a well-optimized Google Business Profile (GBP), your business can rank prominently in local search results—even without a website. At Business Solutions Marketing Group, we’ve helped numerous small businesses enhance their online presence through effective […]
What Google Doesn’t Tell You About Your Business Listing (But We Will)
While Google provides tools like the Business Profile to aid visibility, there are nuances and strategies that aren’t immediately apparent. Let’s delve into some insider tips to optimize your listing effectively. Understanding Google’s Local Ranking Factors Google’s local search rankings are influenced by three primary factors: While these are publicly acknowledged, the weight and interplay […]
Why AI Video Is the Smartest Marketing Investment You’ll Make This Year
The Rise of Video Marketing Video content has become a cornerstone of digital marketing. In 2025, 95% of marketers consider video an essential part of their strategy, up from 88% in 2024. Moreover, 90% of marketers report that video marketing provides a good return on investment (ROI). Hubspot The Power of AI in Video Creation […]
Think Social Media is a Time Waste? Here’s How Businesses Can Turn it into a Cash Machine
Why Effective Social Media Marketing for Local Businesses Matters Do you ever feel like posting on Facebook or Instagram is just a big waste of time?You are not alone! Lots of small business owners feel frustrated.They post, they share, and they hope for likes… but no new customers come. Here’s the good news:Social media can […]
The #1 Keyword Mistake Businesses Make (And How to Find the Right Ones)
What Is the #1 Keyword Mistake Businesses Make? If you own a small business today, you already know how important it is to show up online. You want customers to find you when they search for what you do, right? But here’s the truth:Most businesses are picking the wrong keywords. And it’s a BIG problem. […]
Top 5 Benefits of Using AI Video for Local Business Marketing
In today’s digital age, local businesses are constantly seeking innovative ways to connect with their audience. One such method gaining traction is AI-driven video marketing. Let’s explore the top five benefits of incorporating AI video into your local business marketing strategy. 1. Enhanced Engagement with Personalized Content AI technology allows businesses to create personalized video […]
Understanding Different Types of Keywords and Search Intent (And Why It Matters for SEO)
When people search on Google, they’re trying to find something — fast. Maybe they want to buy something, maybe they’re looking for help, or maybe they just want an answer to a question. But here’s the thing: Google pays attention to what kind of question is being asked. If you’re a small business owner, you […]
The 5 Most Overlooked Google Business Profile Features (That Impact Ranking!)
If you’re a small business owner, you probably already know about Google Reviews and business hours. But did you know there are hidden tools in your Google Business Profile that can help you show up higher on Google? Most people miss these features — and missing them can hurt your ranking. At Business Solutions Marketing […]
Google Reviews and SEO: Why Your Ranking Depends on Reputation
What Are Google Reviews? Google Reviews are what people say about your business on your Google Business Profile. When someone searches for a service, they often see your reviews before they even click on your website. These stars and comments help others decide if your business is good, trustworthy, and worth checking out. But here’s […]