What’s the true ROI of a clean online reputation? 📈
(Is that 1-star review costing you $10,000s? 💸 You know the feeling. A notification pops up, and your stomach drops. It’s a one-star review. After the initial wave of frustration, it’s tempting to think, “It’s just one unhappy person. I’m too busy for this. It will eventually just go away.” As a marketing expert who […]
How can you beat competitors on Google Maps? 🗺️
I have a tough-love conversation with almost every new small business owner I meet. It starts with me asking them where they think their business shows up on Google. Most people are hopeful. “Maybe the bottom of page one?” Then I have to deliver the news. The brutal, inconvenient, and absolutely critical truth is this: […]
Why Your Blog Needs Video in the Age of AI
A Tidal Wave of Content is Coming. Will Your Business Sink or Swim? “The single most important thing in communication is to hear what isn’t being said.” – Peter Drucker As a marketing consultant for over a decade, I’ve navigated countless shifts with my small business clients. But what we’re experiencing now with Artificial Intelligence […]
How can I protect my business from an online reputation attack? 🛡️
It happens in a flash. That gut-punching moment your phone buzzes and you see it—a scathing one-star review, a viral social media post trashing your company, or a horribly inaccurate news article. Your heart pounds. Your face gets hot. And your first instinct is to fight back. To defend your business, your reputation, your very […]
Your Customers Aren’t Just “Googling It” Anymore: Are You Ready for the Search Everywhere Revolution?
Let’s get one thing straight: If your entire online marketing strategy boils down to “ranking on Google,” you’re already falling behind. Way behind. For years, we’ve all been conditioned to think that search starts and ends with that clean, white search bar. And for a long time, that was true! But the ground is shifting […]
How Can My Business Identify and Fight a Malicious Google Review?
It’s a feeling every business owner dreads. You open up your Google Business Profile, and there it is. A glowing, red, 1-star review. Your heart sinks. Your mind races. Who is this? I don’t recognize the name. What are they talking about? This never happened! It’s a gut punch. And in that moment, you’re not […]
How Can I Optimize My Google Business Profile to Get More Customers?
Here’s a number every small business owner needs to know: 46%. According to the SEO experts at HubSpot, nearly half of all searches on Google are from people looking for local information. That’s someone searching for “best pizza near me,” “emergency plumber in Camp Hill,” or “boutique clothing store.” This isn’t just casual browsing; this […]
How Can AI Video Marketing Help My Small Business Get Found in More Searches?
How Can AI Video Marketing Help My Small Business Get Found in More Searches? Here’s a fact that should make every business owner sit up a little straighter: a webpage with a video on it is 53 times more likely to show up on the first page of Google. Fifty-three times. That’s not a typo. […]
Is your online reputation costing you customers? 💰
The Invisible Attack: Is Your Online Reputation Costing You Everything? Imagine your business is a beautiful, thriving storefront. People walk by and see a clean window, a fresh coat of paint, and a welcoming sign. They trust you. But what if one day, a stranger walks by and throws a rock through your window? The […]
What’s the True Cost of a 1-Star Review? And How to Erase It
Every small business owner has felt that familiar sinking feeling in their stomach. You’re checking your Google Business Profile, feeling good about your work, and then you see it. A one-star review. Maybe it’s from a disgruntled customer. Or maybe it’s from someone you’ve never even met. It doesn’t matter. That single star feels like […]