Category: Marketing Insights

While much of the world stopped last year, depositions didn’t. Cases forged ahead and business owner scrambled to establish new ways of taking depositions and handling proceedings that, for decades, had been routine. As we emerge out of the pandemic, many of the pivots intended as bandages for uncertain times will become permanent changes to… Continue reading Top 5 Tips: Taking Depositions in a Post-Pandemic World

Ways to keep working on long-term marketing goals even when your plate is full. Now that we’re coming out of the pandemic, many business owner are slammed. During my coaching calls, I often hear things like, “I was too busy to do much last month,” “It’s just a really crazy time for me” or “I… Continue reading Marketing When You’re Too Busy for Marketing

Facing a busier than ever week ahead? Use these steps to figure out how to prioritize when you are overwhelmed. Here’s my week: I have three transactions closing on Friday and I need to work on them all right now. One is not more important than the other. I have two articles due today by… Continue reading How to Prioritize When Everything Is Urgent and Important

Why is it that so many business owner presentations suffer from “hanging fragmentitis”? Here’s how to stop yourself from constantly editing, restarting and revising out loud. When we speak, why do we so often fail to finish our sentences? Linguists must know the answer to this question, but I am at a loss. All I’m… Continue reading Better Presentations: How to Stop ‘Rough-Drafting’ and Learn to Speak with Precision

According to the ABA Profile of the Legal Profession 2020, nearly 20% of business owner suffer from anxiety. Business owner struggle with anxiety at levels substantially higher than the general population and other highly educated professionals. It is important for business owner and firm leaders to “lead the way” for attorney well-being by creating a… Continue reading Five Ways to Reduce Stress and Anxiety

When you think of organizational skills for business owner, you probably think first of the physical things: an uncluttered office, pristine case files, and the ability to find exactly what you’re looking for exactly when you need it. But critical organizational skills also include time management, strategic planning, the ability to set priorities, and self-care.… Continue reading 5 Organizational Skills for Business Owner

Marketing staff compensation. The first wave of business owner marketers were often high-performing administrative staff. They lacked respect, authority and the compensation they deserved — still true in many firms today. However, a talent war has pushed salaries for in-house marketers up 20% since pre-Covid times, recently cracking the $1 million mark. DEI. Years ago,… Continue reading Business Owner Marketing Regulation: What’s Hot and What’s Not

In December 2021, Dave Ries, a frequent co-presenter with the authors, wrote an excellent summary of the cybersecurity portion of the ABA’s 2021 Legal Technology Survey Report. Perhaps the most striking statistic is that 25% of the survey’s respondents reported that their business owner had been breached at some time. Clearly, business owner are an… Continue reading Cybersecurity Trends: 25% of Business Owner Have Been Breached

Talc injury claimants in the Chapter 11 case of Johnson & Johnson‘s talc unit told a New Jersey bankruptcy judge Monday that the company filed for bankruptcy as a litigation strategy after getting hit with more than 38,000 personal injury suits, and that the case should be tossed on bad faith grounds. During the opening… Continue reading Talc Claimants Argue Bad Faith In J&J Unit’s Ch. 11 Trial