If there’s one thing that’s become crystal clear, it’s this: if you want your blog to be truly unforgettable, you need to add video. You see, for years, the humble blog post was king. Write great content, optimize it, and people would read it. But the online world has gotten incredibly noisy. We’re all bombarded with information, and our attention
We’ve built amazing brands, helped countless businesses grow, and seen firsthand the power of a stellar online reputation. But there’s a dark side to the digital world, a sneaky, underhanded tactic that can secretly chip away at your hard-earned trust and cost you customers you never even knew you lost. I’m talking about fake reviews. And when these fake reviews
If there is one dream I hear from almost every business owner, it’s this: “Linda, how do I get my business on Page One of Google?” For years, getting to that coveted first page meant a lot of hard work with text-based content, keywords, and links. And while those things still matter, the landscape has changed dramatically. Today, if you
If there’s one thing that’s become crystal clear, it’s this: your blog posts aren’t just about text anymore; they need video to truly become an online exposure powerhouse. You see, for years, the humble blog post was king. Write great content, optimize it, and people would read it. But the online world has gotten incredibly noisy. We’re all bombarded with
Is Your Business Invisible in Google’s New AI World? 👻 We’ve seen a lot of changes in how Google works, but there’s one big shift happening right now that many businesses aren’t ready for, and frankly, it’s changing the game: the rise of “instant answers” and AI Overviews. You know what I’m talking about, right? You type a question into
If there’s one thing I’ve learned that can absolutely transform a local business, it’s this: your Google Business Profile (GBP) isn’t just a listing; it’s your #1 local sales tool. You see, it’s easy to think of your Google Business Profile as just a little spot on Google Maps, a place where your address and phone number live. But that’s
If there’s one thing I’ve seen time and time again is how quickly one or two bad online reviews can throw a wrench in everything. It’s easy to think, “Oh, it’s just one person’s opinion,” or “I’ll deal with it later.” But trust me, when it comes to the internet, how bad negative reviews can affect your business is a
if there’s one thing I hear over and over from business owners, it’s this: “Linda, I know I need more reviews, but asking for reviews feels so awkward!“ You’re not alone in that feeling, believe me. It can feel a bit like begging, or like you’re putting your customer on the spot. You’ve just finished a great service, or they’ve
I’ve seen firsthand the passion, the hard work, and the incredible potential that exists within every small business owner. But here’s the thing: having a great product or service isn’t always enough. In today’s noisy online world, it’s easy for even the best small businesses to feel… well, a little invisible. You might be working tirelessly, but if your marketing
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