We’ve seen trends come and go, but one thing is becoming crystal clear: video isn’t just a ‘nice-to-have’ anymore; it’s a must-have for getting found online. You need Video in your Blog Posts! You might think of videos as just for YouTube or TikTok, but I’m here to tell you that embedding videos right into your blog posts is one
We’ve seen a lot of changes, but one thing that keeps coming up – and costing businesses big time – is a neglected Google Business Profile. You know, that little box that pops up on Google when someone searches for a business like yours nearby? It has your name, address, phone number, hours, and reviews. Most people call it their
We’ve seen a lot of changes in the marketing world over the years, but one thing remains super important, especially for local businesses: what people say about you online. Today, we’re going to talk about something really powerful: local reviews. You know, those stars and comments you see when you search for a business on Google or Yelp? They might
If there’s one thing that’s become crystal clear, it’s this: if you want your blog to be truly unforgettable, you need to add video. You see, for years, the humble blog post was king. Write great content, optimize it, and people would read it. But the online world has gotten incredibly noisy. We’re all bombarded with information, and our attention
We’ve built amazing brands, helped countless businesses grow, and seen firsthand the power of a stellar online reputation. But there’s a dark side to the digital world, a sneaky, underhanded tactic that can secretly chip away at your hard-earned trust and cost you customers you never even knew you lost. I’m talking about fake reviews. And when these fake reviews
If there is one dream I hear from almost every business owner, it’s this: “Linda, how do I get my business on Page One of Google?” For years, getting to that coveted first page meant a lot of hard work with text-based content, keywords, and links. And while those things still matter, the landscape has changed dramatically. Today, if you
If there’s one thing that’s become crystal clear, it’s this: your blog posts aren’t just about text anymore; they need video to truly become an online exposure powerhouse. You see, for years, the humble blog post was king. Write great content, optimize it, and people would read it. But the online world has gotten incredibly noisy. We’re all bombarded with
Is Your Business Invisible in Google’s New AI World? 👻 We’ve seen a lot of changes in how Google works, but there’s one big shift happening right now that many businesses aren’t ready for, and frankly, it’s changing the game: the rise of “instant answers” and AI Overviews. You know what I’m talking about, right? You type a question into
If there’s one thing I’ve learned that can absolutely transform a local business, it’s this: your Google Business Profile (GBP) isn’t just a listing; it’s your #1 local sales tool. You see, it’s easy to think of your Google Business Profile as just a little spot on Google Maps, a place where your address and phone number live. But that’s
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