If there’s one thing I’ve seen time and time again is how quickly one or two bad online reviews can throw a wrench in everything. It’s easy to think, “Oh, it’s just one person’s opinion,” or “I’ll deal with it later.” But trust me, when it comes to the internet, how bad negative reviews can affect your business is a
if there’s one thing I hear over and over from business owners, it’s this: “Linda, I know I need more reviews, but asking for reviews feels so awkward!“ You’re not alone in that feeling, believe me. It can feel a bit like begging, or like you’re putting your customer on the spot. You’ve just finished a great service, or they’ve
I’ve seen firsthand the passion, the hard work, and the incredible potential that exists within every small business owner. But here’s the thing: having a great product or service isn’t always enough. In today’s noisy online world, it’s easy for even the best small businesses to feel… well, a little invisible. You might be working tirelessly, but if your marketing
We’ve seen a lot of changes in how Google works, but lately, things have been particularly… interesting. If you’ve peeked at your local ranking reports or heat map audits lately and thought, “Huh, that’s weird, my service area seems to have shrunk,” you are absolutely not alone. My phone has been buzzing with similar questions from clients, and we’ve been
I’ve seen time and time again is how quickly one or two bad online reviews can throw a wrench in everything. It’s easy to think, “Oh, it’s just one person’s opinion,” but trust me, when it comes to the internet, how bad negative reviews can affect your business is a far bigger deal than most owners realize. These aren’t just
We’ve seen trends come and go, but one thing is clearer than ever: video isn’t just a trend; it’s the most powerful way to connect with your customers. You probably know that feeling, right? You scroll past a lot of words online. Your eyes glaze over. But then, a video pops up, and suddenly, you’re hooked. You watch, you listen,
I’ve had the incredible privilege of helping businesses like yours thrive online. We’ve seen a lot of changes in the digital world, but if there’s one thing that remains constant, it’s this: your online reputation, especially your reviews, is everything for local visibility. And today, we’re going to talk about a powerful new blend: the Local SEO Secret Sauce where
We’ve seen a lot of changes in how Google works, but there’s one big shift happening right now that many businesses aren’t ready for: the “Instant Answer” era. You know what I’m talking about, right? You type a question into Google, and BAM! Google gives you the answer right there at the top of the search page. You don’t even
When it comes to getting new customers, one tool stands out, plain as day: your Google Business Profile (GBP). You might know it as your “Google Maps listing” or “Google My Business.” Whatever you call it, it’s that little box of info that pops up when someone searches for a business like yours on Google Search or Maps. Think of
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