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online reviews

Review Generation Strategies: Encouraging Happy Clients to Share Their Experiences

Linda Donnelly October 11, 2024

In today’s digital age, online reviews play a pivotal role in shaping a law firm’s reputation and attracting new clients. Positive reviews act as powerful social proof, validating your expertise, building trust, and influencing potential clients’ decision-making. However, even the most satisfied clients may not proactively leave reviews unless prompted. As the owner of Business Solutions Marketing Group, I’ve seen

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Negative Feedback

The Power of Proactive Reputation Management: Building a Fortress Against Negative Feedback

Linda Donnelly October 9, 2024

A law firm’s reputation is more vulnerable than ever before. Negative feedback, whether it’s a scathing online review or a disgruntled client’s social media rant, can spread like wildfire, damaging your brand and deterring potential clients. While it’s impossible to completely eliminate the possibility of negative feedback, proactive reputation management can help you build a fortress against its impact. As

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Testimonials

Client Testimonials That Convert: Tips for Authentic and Compelling Video Reviews

Linda Donnelly October 4, 2024

In today’s competitive legal landscape, building trust and credibility is crucial for attracting new clients. While traditional marketing tactics still hold value, nothing speaks louder than the voices of satisfied clients. Client testimonials serve as powerful social proof, validating your firm’s expertise and demonstrating the positive impact you’ve had on others’ lives. However, not all testimonials are created equal. Generic,

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Law Firm Marketing

The Future of Law Firm Marketing: Predictions for the Next Decade

Linda Donnelly October 2, 2024

The legal profession has always been steeped in tradition, but the digital age is ushering in a new era of marketing for law firms. As we navigate the complexities of the next decade, those who embrace innovation and adapt to emerging trends will thrive, while those who cling to outdated methods may find themselves struggling to compete. As the owner

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Local Visibility

“Near Me” Searches: Optimizing Your Listing for Location-Based Queries – A Law Firm’s Guide to Local Visibility by Linda Donnelly, Business Solutions Marketing Group

Linda Donnelly September 25, 2024

In the digital age, where smartphones are an extension of ourselves, “near me” searches have become a staple for consumers seeking services on the go. For law firms, these location-based queries represent a prime opportunity to connect with potential clients actively searching for legal assistance within their vicinity. As the owner of Business Solutions Marketing Group, with over a decade

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Google Reviews

Can Google Reviews Be Deleted? The Truth, The Tactics, and The Triumph

Linda Donnelly September 20, 2024

That Dreaded Google Review…Gone! We’ve all been there – that gut-wrenching moment when you discover a scathing Google review tarnishing your business’s online reputation. Your heart sinks, your palms sweat, and a wave of frustration washes over you. You might even feel a bit helpless. After all, can you even delete Google reviews? The Straightforward Answer: No, Not Directly Google reviews

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video marketing

Unleashing the Power of Video Marketing: Your Brand’s Storyteller

Linda Donnelly September 19, 2024

**Lights, camera, results! ** We live in a world where attention spans are dwindling, and competition for eyeballs is fierce. In this fast-paced digital landscape, traditional marketing methods are often lost in the noise. But fear not, there’s a dynamic tool that’s capturing hearts, minds, and conversions like never before: video marketing. So, what exactly is video marketing? At its core, video marketing is the art of

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Negative Reviews

The Emotional Impact of Negative Reviews: How to Stay Sane When Clients Lash Out Online – A Guide for Law Firms by Linda Donnelly, Business Solutions Marketing Group

Linda Donnelly September 18, 2024

In today’s digital age, online reviews hold immense power, influencing potential clients’ perceptions and decisions. While positive reviews can be a boon for your law firm’s reputation, negative reviews can sting, triggering a range of emotions from frustration to anxiety. As the owner of Business Solutions Marketing Group, with over a decade of experience assisting law firms in navigating the

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website response

5 Effective Ways to Improve Your Website’s Response Rate

Linda Donnelly September 17, 2024

A high website response rate is critical for any business looking to convert visitors into customers. Whether your goal is lead generation, sales, or growing your email list, encouraging users to take action on your website is key to success. Here are five strategies to boost your website’s response rate using clear and engaging calls to action (CTAs). 1. Prominent

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Marketing to Lawyers: Building B2B Relationships for Referrals and Collaboration

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Reputation Management: Your Law Firm’s Secret Weapon in the Digital Age

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