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Recent Blog Posts
Brand Awareness

Measuring the Intangible: Tracking the Impact of Brand Awareness and Reputation

Brand awareness and reputation are the cornerstones of success for any law firm. They influence how potential clients perceive your firm, drive client acquisition, and ultimately impact your bottom line. But how do you measure something as intangible as brand awareness and reputation? How do you quantify their impact and demonstrate their value? At Business Solutions Marketing Group, we’ve been

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Legal Advice

The Power of Free: How Giving Away Legal Advice Can Grow Your Law Firm

In today’s competitive legal landscape, it’s not enough to simply have a website and wait for clients to come to you. You need to be proactive, build relationships, and establish yourself as a trusted authority in your field. One of the most effective ways to do this is by giving away valuable legal information for free. Why Free Legal Advice

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Law Firm Podcast

The Law Firm Podcast: Building Authority and Reaching New Audiences

In the ever-evolving world of legal marketing, it’s essential to find innovative ways to connect with potential clients and build a strong brand presence. Enter the law firm podcast. Podcasting has emerged as a powerful tool for lawyers to share their expertise, engage with their audience, and establish themselves as thought leaders in their practice areas. At Business Solutions Marketing

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Google Review Removal Service: Protecting Your Business from Unfair & False Reviews

Imagine this: you’ve poured your heart and soul into building your business. You provide excellent service, go the extra mile for your customers, and have a loyal following. But then, you discover a scathing Google review, filled with false accusations and damaging claims. Your stomach sinks. You feel frustrated, angry, and maybe even a little panicked. This is the unfortunate

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Google Q&A

Google Q&A: Turning Client Questions into Marketing Opportunities

Have you ever noticed the “Questions and Answers” section on your Google My Business (GMB) listing? It’s a hidden gem that many law firms overlook, but it holds immense potential for attracting new clients and boosting your online presence. At Business Solutions Marketing Group, we’ve been helping law firms optimize their online presence for over a decade. We know that

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Fake News

“Fake News” and Your Law Firm: Protecting Your Reputation from False Information

In today’s digital world, where information spreads like wildfire, law firms are increasingly vulnerable to the damaging effects of “fake news” and misinformation. False or misleading information can quickly tarnish your reputation, erode client trust, and undermine the integrity you’ve worked tirelessly to build. As an experienced law firm marketing professional, I’ve witnessed firsthand how quickly false narratives can spread

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Law Firm Videos

Video SEO: Getting Your Law Firm Videos Found on Google

Video is a powerful tool for law firms to connect with potential clients, build trust, and showcase expertise. But creating great videos is only half the battle. To truly maximize their impact, you need to ensure your videos are easily found on Google. This is where video SEO comes in. At Business Solutions Marketing Group, we’ve been helping law firms

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Law Firm's Reputation

The Impact of Social Media on Your Law Firm’s Reputation

In today’s digital age, social media has become an undeniable force, shaping perceptions and influencing decisions. For law firms, it’s not just a platform for sharing updates; it’s a powerful tool that can significantly impact your reputation. A strong social media presence can attract clients, build trust, and establish your firm as a thought leader. But neglecting your online presence

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Reputation Management

Reputation Management for Solo Practitioners: Building Your Personal Brand Online

Imagine this: you’re a solo practitioner building your law practice. You’ve got the legal expertise, the drive, and the passion to help clients. But in today’s digital world, that’s not always enough. Potential clients are searching for you online, scrutinizing your reviews, and forming opinions about your brand before they even pick up the phone. For solo practitioners, reputation management

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