
How Local Citations & NAP Consistency Unlock Recommendations in ChatGPT and Claude
Key Takeaways What Happens When Someone Asks ChatGPT for a Local Recommendation? When a prospective client opens ChatGPT, Perplexity, or Claude and types, “Who is the best commercial HVAC contractor near me?” or “Recommend a top-rated estate planning attorney in my city,” what is actually happening behind the scenes? AI engines don’t guess. They construct an answer by verifying that







