Let me start with a prediction that might make your stomach drop. Imagine a world, just a couple of years from now, where 25% of the search traffic you get today… just vanishes. Gone. It’s not a hypothetical. The global research firm Gartner made a stunning prediction that by 2026, traditional search engine volume will drop by 25%, as AI
Let’s play a game. Open up YouTube on your phone right now. Take a look at your home screen. How many of those videos did you actually search for? And how many were just… there, served up to you by some invisible force that knows you almost too well? If you’re like most people, the vast majority of what you
Let me tell you a secret that will change the way you think about your marketing. If a robot can write your content, Google’s robot doesn’t care about it. That’s it. That’s the new reality. For years, as a marketing consultant, I’ve watched small business owners struggle to keep up with the demand for “more content.” More blog posts, more
Google’s Love Language is Video: Your Small Business Guide to Winning at SEO Let me ask you a question. When you think of Google, what comes to mind? A list of ten blue links? Keywords? Complicated algorithms you can’t possibly understand? For years, that was the game. We were all trying to figure out the secret handshake to get on
How One Negative Article Can Bury Your Business It takes years to build a great reputation. Years of early mornings, late nights, excellent customer service, and community involvement. It’s your most valuable asset. And it can be torched online in about ten minutes. It’s a scenario I’ve seen play out with gut-wrenching regularity over my decade in marketing. A small
Why Reviews Are the Lifeblood of Your Business Let’s try a quick thought experiment. Think about the last time you needed a local service for the first time. Maybe a plumber for a leaky faucet, a new restaurant for date night, or a mechanic for that weird noise your car was making. What was the very first thing you did?
💡 What’s Google’s secret formula for local ranking success? Let’s be real. For years, trying to understand Google’s local search algorithm felt like trying to learn a secret handshake. You’d follow all the “rules,” but you were never quite sure if you were really doing what they wanted. Well, every once in a while, Google drops a hint so clear
How Can Small Businesses Rank with Google AI? 📈 You’ve seen it. That new, shaded box at the top of Google that just gives you the answer. It’s called an AI Overview, and if you’re a small business owner, it probably sent a jolt of panic right through you. I’ve heard it from dozens of my clients over the past
(Is that 1-star review costing you $10,000s? 💸 You know the feeling. A notification pops up, and your stomach drops. It’s a one-star review. After the initial wave of frustration, it’s tempting to think, “It’s just one unhappy person. I’m too busy for this. It will eventually just go away.” As a marketing expert who has guided small businesses for
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