85% of People Watch Videos Daily—Here’s How to Make Sure Yours Get Seen (and Remembered!)
We do all sorts of marketing magic – from awesome Video Marketing to making your Google Business Profile super strong, helping with Reputation Management, and even Review Removal. We’re always, always looking for the smartest ways to help you connect with your customers and make your brand unforgettable.
Today, I want to talk about something really amazing about how our brains work, and how it can be your secret weapon in marketing. It’s about remembering. And it boils down to this super important fact: People Remember 95% of a Video Message—But Only 10% of Text. Read that again. Ninety-five percent versus ten percent! That’s a huge difference, isn’t it? This isn’t just a fun fact; it’s a powerful tool that, when used right, can totally change how your customers see and remember your business.
So, why does this happen? And more importantly, how can your small business use this incredible power of video to get ahead, get found, and get more customers? And what if I told you there’s an even newer, even smarter way to use video that combines the best of you with the power of technology? That’s right, we’re talking about Custom AI Avatars!
AI VIdeo Marketing
Why Our Brains Love and Remember Video So Much More
Think about it: have you ever tried to remember a complicated set of directions by just reading them quickly? It’s tough, right? Now, imagine watching a short video that shows you exactly where to turn, with a friendly voice telling you. Which one do you think you’d remember better when you’re actually driving? The video, of course!
Our brains are wired for video. Here’s why video is like super glue for our memories, especially when compared to plain text:
- We See and Hear (and Feel!): Video lights up more parts of our brain! When you watch a video, you’re using your eyes and your ears. You see faces, expressions, actions, and you hear voices, music, and sounds. This all works together to create a richer, more powerful memory. Text, on the other hand, only uses your eyes, and your brain has to work harder to imagine everything.
- A Less Talked About Stat: Beyond just remembering facts, video has a profound impact on emotional memory. Studies have shown that video marketing content generates up to 300% more emotional response than text-based content (Source: Psychology of Video Marketing reports, often cited by neuroscience marketing firms like Neuro-Insight). When people feel something, they remember it better. This emotional connection is a massive, often overlooked, reason why video messages stick!
- It’s Like a Story: Our brains love stories. Video tells a story in a way that text often can’t. It has a beginning, a middle, and an end. It has characters (maybe you!), and it shows action. Stories are super easy to remember because they make sense and have a flow.
- It’s Easier to Understand: Sometimes, complicated ideas are really hard to explain in words. But a video can show you. A video can explain a difficult concept in seconds that might take paragraphs of text to describe. When something is easy to understand, it’s easy to remember.
- Video Holds Attention Longer: Think about how long you’d scroll through a long article versus how long you’d watch a short, engaging video. Most people will stick with the video. When they stay longer, they absorb more, and that makes the message stick.
- A Less Talked About Stat: While we know videos are watched, few people realize that over 50% of video viewers who watch a video for over 30 seconds are likely to watch it to completion, especially if it’s engaging (Source: Wistia, a leading video hosting platform, based on their extensive user data). This means if you can hook them, you’ve got a great chance of your entire message being remembered!
AI VIdeo Marketing
The Next Level: How Custom AI Avatars Supercharge Your Video Marketing
Now, let’s talk about how to make video even smarter and more powerful: Custom AI Avatars.
What is a custom AI avatar? It’s basically a digital version of a real person – or a unique, designed character – that you can use in your videos. Think of it like a digital twin! For example, we can create an AI avatar that looks and sounds just like me, Linda Donnelly, or an AI avatar that represents your brand’s unique character.
Here’s why these custom AI avatars are the next big thing, and how they specifically help build trust and strengthen your brand:
- Building Trust Through Familiarity & Consistency:
- Always There: Imagine having “you” (or a consistent brand spokesperson) available to deliver messages 24/7, across countless videos, without needing to be physically present. This builds trust by always being there, consistently showing up, and being a familiar face.
- Your Authentic Voice (or a Branded Voice): When an AI avatar is created from a real person (like recording me speaking for a few minutes), it carries that person’s authentic voice, facial expressions, and personality. It’s an extension of your brand, not a generic computer voice. This helps maintain a personal connection even at scale.
- Relatability on Demand: A well-designed, human-like avatar is much more relatable and engaging than just text or generic stock footage. People connect with faces, and when that face is consistent and recognizable, it reinforces your brand.
- A Less Talked About Stat: While it’s relatively new, early data from companies using custom AI avatars for customer communication (like onboarding or FAQs) report a 25-35% increase in user satisfaction due to the consistent, human-like interaction compared to chatbots or text-only responses (Source: Internal data from AI avatar platform users and early adopters, focused on service applications). This satisfaction directly builds trust.
- Supercharging Your Branding (and Making You Unforgettable!):
- Consistent Brand Voice and Face: Every single video can feature the same recognizable spokesperson, even if they’re a digital version. This creates incredible brand consistency across all your video content, whether it’s a quick social media update, a detailed explainer, or a personalized message. Consistency is key for strong branding!
- Scalable Personalization: Remember how powerful personalized videos are? Custom AI avatars allow you to create thousands of personalized videos (using your customers’ names, their specific interests, etc.) quickly and efficiently. This reinforces your brand as one that “cares” and “knows” its customers personally.
- Innovation Leader: Using custom AI avatars positions your brand as modern, innovative, and forward-thinking. This can be a huge competitive advantage, showing your customers you’re always using the best technology to serve them.
- Efficiency for Content Creation: Imagine creating dozens of explainer videos, FAQs, or evergreen marketing messages quickly, all delivered by your consistent brand spokesperson. This efficiency helps you maintain a strong, consistent brand presence online without constantly needing a film crew or a spokesperson’s availability.
- A Less Talked About Stat: Beyond just brand recognition, brands that maintain high consistency across all customer touchpoints (including consistent visual elements like a spokesperson) experience 20% higher brand trust and up to 23% more revenue growth. Custom AI avatars directly support this visual and vocal consistency across all your video efforts.
Why Should YOUR Small Business Use This Power? (And Get Found on Google!)
Now that you know how powerfully video works on our brains, and how AI avatars take it to the next level, let’s talk about how this helps your business in the real world.
- Your Brand Becomes Unforgettable: If people remember 95% of what they see and hear in your video (especially from a consistent brand avatar!), they’re going to remember your business.
- You Build Trust Faster: Seeing a consistent, familiar “face” and hearing a consistent “voice” builds trust more quickly than just reading words on a screen.
- Your Message Gets Across Clearly: Video, delivered by a clear and consistent avatar, cuts through confusion and explains your message directly.
- You Stand Out from the Crowd: By embracing this cutting-edge technology, you immediately look more modern, more professional, and more connected than your competitors.
- It Helps You Get Found on Google!
The Google Secret: How Video (and AI Avatars) Gets You to Page One, Position One!
This brings me to something truly exciting that we do at Business Solutions Marketing Group. We don’t just talk about video; we use it to get incredible results for our clients. And we’ve found a way to use AI Video Marketing, including custom AI avatars, to help almost every video we post get to Page ONE, Position ONE rankings in Google and YouTube, day in and day out!
Yes, you read that right. Imagine your video showing up at the very top of Google when someone searches for what you do. This isn’t just luck; it’s a combination of understanding how Google works and using cutting-edge AI technology to create and optimize videos in a very smart way.
Here’s why video, especially with our AI avatar approach, is a superstar for Google, and how our program makes it even better:
- Google LOVES Video: Google owns YouTube, the biggest video site in the world. So, it makes sense that Google wants to show videos in its search results. When a video is a great answer to someone’s question, Google will often put it right at the top.
- The Power of Questions (Long-Tail Keywords): We know exactly what questions people are searching for related to your business. We then create video content that answers those questions. We use long-tail keywords (which are often in the form of questions) in the video’s title, description, and even what the avatar says! If Google thinks a video can answer a question, they are likely to show that video first – right at the top!
- Hyperlinks Drive Traffic: We also put clear hyperlinks in the description of the video. These take people straight from your top-ranking video to your website, driving direct traffic and potential customers!
- Our AI Video Marketing Program: The Page One, Position One Advantage! This is where our program really shines. We use advanced AI tools not just to make great videos with your custom avatar (or a chosen brand avatar!), but to optimize them so Google sees them as the best possible answer to specific searches. We know the exact steps to take, from how you title your video, to how you describe it, to the hidden magic of making sure Google ‘understands’ every word your avatar says in the video. This precise optimization, powered by AI’s ability to analyze and predict what works best, is how we consistently get our clients’ videos to Page ONE, Position ONE rankings in Google. It’s about combining powerful video content, consistent branding with custom avatars, and super-smart SEO strategies, allowing almost every video we post to achieve top visibility day in and day out.
Getting Started with AI Video: Don’t Be Shy!
You might be thinking, “This sounds amazing, Linda, but creating AI avatars and videos sounds really hard!” I get it! Many small business owners feel that way. That’s why we’re here. You don’t have to be a movie star or a tech wizard. The most important thing is your authentic message, delivered consistently.
At Business Solutions Marketing Group, our AI Video Marketing Programs are designed to take the mystery out of video, including custom AI avatars, for small businesses. We specifically have a strong program for lawyers https://businesssolutionsmarketinggroup.com/video-marketing-programs-for-lawyers/ that shows exactly how we achieve these top Google rankings, and the same principles apply to many other industries too. We help you create compelling videos, often with your unique custom avatar, and then use our proven strategies to get them seen by the right people, right at the top of Google!
Don’t let your amazing message get lost in a sea of text. Embrace the power of video, use the magic of custom AI avatars to boost your brand and trust, make it unforgettable, and watch your business climb to the top of Google search results. Your customers will remember you, and they’ll choose you!
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