Understanding Google Maps Rankings Beyond Storefront Appearance
It’s puzzling when a competitor with a less inviting storefront appears above you on Google Maps. However, Google Maps rankings are influenced by more than just physical appearances. Let’s delve into the factors that contribute to higher rankings.
1. Google Business Profile (GBP) Optimization
A well-optimized GBP is crucial. This includes accurate business information, appropriate categories, and regular updates. According to Uberall, GBP signals are among the top local ranking factors in 2025 .
2. Customer Reviews and Engagement
Positive reviews and active engagement with customers can boost your ranking. Responding to reviews shows that you value customer feedback. A study by BrightLocal found that 88% of consumers trust online reviews as much as personal recommendations .
3. Consistent NAP Information
Consistency in your Name, Address, and Phone number (NAP) across all online platforms is vital. Inconsistent NAP information can confuse search engines and lower your ranking.
4. Quality Backlinks
Backlinks from reputable websites signal to Google that your business is trustworthy. Backlinko notes that linking signals account for 29% of local ranking factors .
5. On-Page SEO
Your website’s SEO plays a role in local rankings. This includes optimizing meta tags, headers, and content with relevant keywords. According to Whitespark, 36% of local search experts believe on-page signals are the most important local search ranking factor .
6. Proximity to the Searcher
Google considers the user’s location when displaying search results. A business closer to the searcher may rank higher, even if other factors are equal.
7. Behavioral Signals
User interactions, such as clicks, calls, and website visits, indicate to Google that your business is relevant. High engagement can positively impact your ranking.
8. Regular Updates and Posts
Keeping your GBP updated with posts, offers, and events shows that your business is active. This ongoing activity can enhance your visibility on Google Maps.
While a competitor’s storefront may not be visually appealing, their higher ranking on Google Maps likely results from effective online strategies. By focusing on optimizing your Google Business Profile, engaging with customers, ensuring consistent information, and enhancing your website’s SEO, you can improve your own ranking and attract more customers.
