Video Marketing in 2025: Why It’s WILD and What It Means for YOUR Google Listing!

We’ve seen a lot of changes in marketing over the years, and even in the last few weeks with Google AI Mode and Zero Click searches. Remember when websites were just fancy online brochures? Goodness, how things have changed!

But if there’s one thing that keeps getting bigger, bolder, and more important, it’s video. And let me tell you, Video Marketing in 2025 isn’t just “big”—it’s absolutely wild! It’s changing how people search, how they buy, and especially, how Google decides who gets to show up at the very top. If you want your Google Listing performance to skyrocket, you need to pay attention to video. As someone with over a decade of hands-on experience in this ever-evolving landscape, I can tell you with absolute certainty: video is a must for small business success right now.

So, grab your favorite drink, and let’s dive into why video isn’t just a “nice-to-have” anymore; it’s your secret weapon for getting found, building trust, and growing your business in 2025.

Video Marketing in 2025: Why Video is a Must for Small Business & Boosts Google Listing Performance More Than Ever!

You know how when you search for something on Google, sometimes you see little video clips right there in the results? Or maybe a business listing on Google Maps has a video playing right on their profile? That’s not by accident! Google loves video, and it’s practically screaming at businesses to use it.

Why? Because people love video! Our brains are wired for it. Think about it: if you want to learn how to fix something, would you rather read a long article, or watch a quick video that shows you exactly what to do? Most folks pick the video! And Google, being the smartest search engine, knows this perfectly well.

So, when we talk about Video Marketing in 2025, we’re not just talking about cool TikToks (though those can be great!). We’re talking about a powerful tool that directly impacts how visible your business is on Google, especially on your Google Business Listing. This isn’t just my opinion; it’s what the data consistently shows.

Google’s Love Affair with Video: Why It Boosts Your Google Listing Performance

Google is practically obsessed with video, and it has some very good reasons. They want to show people the most engaging, helpful content out there. As an SEO expert, I’ve seen firsthand how video lights up a Google Business Profile.

Video = More Engagement (And Google Loves Engagement!): When someone sees a video on your Google Business Profile or clicks a video in search results that leads to your website, they usually stick around longer. This “sticking around time” (we call it dwell time in the SEO world) tells Google, “Hey, this content is awesome! Users love it!” And when users love it, Google rewards you.
- In fact, a webpage with a video keeps visitors engaged 2.6 times longer than a page without video. (Source: Tavus, 2025). That’s a huge signal to Google that your content is valuable.
- Video is incredibly engaging. Studies show our brains retain 80% more information presented in video format compared to just 20% from text. (Source: Outreach Digital Marketing, 2025). This means your message is really sticking with people! When you create engaging video, you’re directly improving user experience metrics that Google values highly.
Video Dominates Search Results (Free Real Estate!): If you haven’t noticed, Google loves to show YouTube videos directly in search results and right on local business listings. If you’ve got relevant videos, you’re more likely to pop up in front of potential customers and claim that free, prime real estate in the search results.
- Remember, YouTube is owned by Google, and it’s the second largest search engine in the world after Google itself, with over 2.74 billion active users every month! (Source: Business of Apps, 2025). Google actively pulls content from its own properties, especially those that keep users engaged.
- Videos make your listing stand out. A search result with a video thumbnail can have a 41% higher click-through rate (CTR) than a plain text result. (Source: Sagapixel, 2025). That means way more people are clicking on your business! This directly affects your visibility and customer acquisition.
The AI Connection: Video is Fueling Google’s Smart Answers: This is one of those “very few people are talking about” stats directly. Google’s new AI Overviews (those smart summary answers you see at the top of Google searches) are learning directly from video content, especially from YouTube!
- Google’s AI Overviews show up for a massive 86.8% of all search queries now! (Source: SEO.AI, 2024). This means if you have helpful videos, Google’s AI can learn from them, summarize them, and even recommend your business in its AI answers.
- The AI is listening to what’s said in your videos, reading captions, and picking out the most useful info. So, if someone asks, “Who’s the best coffee shop near me in Camp Hill, PA?” and you’ve got a short, helpful video showing your amazing baristas in action with your city in the title, guess what? You’ve just increased your chances of showing up in that AI answer. You’re giving Google’s AI exactly what it needs to recommend you.

Video Marketing in 2025: How It’s Changing (And What That Means For You!)

Video marketing isn’t just about putting up a fancy ad anymore. It’s evolving super fast, and staying on top of these changes means staying ahead of your competitors. As an experienced marketer, I can tell you these trends are non-negotiable.

Authenticity Over Perfection (Be Real, Not Hollywood!): Gone are the days when every video needed a huge budget and a production crew. In 2025, people crave authenticity. They want to see the real you, your real team, and your real space.
- Consumers want more video from brands (78% want it!), but 44% haven’t received any! (Source: Wyzowl, 2024). This means there’s a huge demand and a huge opportunity for you to step up with genuine content.
- Your smartphone often has a great camera. Good lighting (just stand near a window!), clear audio (a simple external mic makes a huge difference!), and a friendly face are often all you need. This isn’t about going viral; it’s about showing up and providing helpful information. That authenticity builds a stronger connection.
Short & Sweet Rules the Roost (Especially for Local!): Our attention spans are shorter than ever. Long, rambling videos usually don’t cut it. For Video Marketing in 2025, especially for local businesses, short, punchy videos are kings and queens!
- Quick tips, behind-the-scenes glimpses, speedy product demos, or fast service explainers are incredibly effective. Think about short-form videos like YouTube Shorts (which get 70 billion views daily! Source: TechCrunch, 2024). While your main videos might be a little longer, embracing short-form content for quick hits on your Google Business Profile and YouTube can be a game-changer.
- Crucial SEO Tip: Always include your city or service area in the video title and description! Example: “Best Pizza Making Tips in Camp Hill, PA!” This tells Google exactly where your video is relevant for local searches.
Building Trust Quickly: Video Humanizes Your Business: Videos allow potential customers to see the real you: your process, your space, your team. That’s how you easily turn a casual viewer into a loyal customer. It’s like a virtual handshake!
- Video humanizes your brand in a way text or photos simply can’t. It builds an emotional connection and makes your business more relatable. This is why video testimonials are incredibly powerful—they’re real people talking about real experiences with your business.
- This ability to build trust quickly is invaluable. 46% of consumers are more likely to buy from brands they trust. (Source: MadeByShape, 2025). Video is your express lane to that trust. When customers feel connected, they are far more likely to choose you over a competitor.
Show Google You’re Active: Regular Video Content Boosts Your Rankings! Google wants to show searchers businesses that are fresh, relevant, and active. If your Google Business Profile hasn’t been updated in a while, Google might think you’re not as active as a competitor who posts new content all the time.
- Regularly adding video content signals to Google that your profile is up-to-date and engaging to users, which can absolutely give your rankings a boost. It’s like telling Google, “Hey, we’re here, we’re thriving, and we’re always giving our customers great new stuff!”
- This is yet another area where you can easily outperform your competitors! Remember, only about 9% of small and medium-sized businesses actually have a YouTube channel. (Source: Statista, 2023). If you start consistently putting out helpful videos, you’re immediately doing something that 91% of your competitors are not! That’s a massive competitive advantage just waiting for you to seize.

Video’s Power Beyond Just Google: Why It’s Always a Must!

While we’re focusing on Google Listing performance and local SEO, remember that great video content helps your business across the entire internet! This is why video is a must for small business success, no matter the platform.

Conversions & Sales: Placing video on key landing pages can increase conversion rates by up to 80%! (Source: Marketing Insider Group, 2023). That means more visitors turn into paying customers. This isn’t just about clicks; it’s about revenue.
Email Engagement: Simply adding “video” to your email subject line can boost open rates by 19% and click-through rates by 65%! (Source: Yans Media, 2025). This directly impacts how effectively you reach your existing customers.
Overall Brand Recognition: Consistently using video helps people remember who you are. Brands using video see 49% faster revenue growth compared to those that don’t. (Source: Zebracat, 2025). This builds a stronger, more recognizable brand identity that pays off in the long run.

Ready to Unleash Google’s Secret Weapon for Your Local Business?

It’s clear: if you want to rank higher, get more calls, and attract more foot traffic in 2025, video is a must for small business success. It’s not just an option anymore; it’s a necessity. Google is practically waving a flag, telling local businesses this is the way forward. And with our help, it’s easier than you think to grab that golden ticket.

For over ten years, Business Solutions Marketing Group has been guiding small businesses just like yours in Camp Hill, PA, and across the nation. We specialize in Video Marketing that gets seen by both humans and Google’s algorithms, along with comprehensive Reputation Management and expert Google Business Listing Optimization. We’re here to make sure your business doesn’t just survive, but truly thrives in this new digital landscape.

Are you ready to stop guessing about your Google Business Profile and start truly shining with Google’s secret weapon? Let’s make your business the most visible, trusted, and engaging choice in your area!