We’ve seen a lot of changes in marketing over the years. Remember when websites were just fancy online brochures? Goodness, how things have changed!
But if there’s one thing that keeps getting bigger, bolder, and more important, it’s video. And let me tell you, Video Marketing in 2025 isn’t just “big”—it’s absolutely wild! It’s changing how people search, how they buy, and especially, how Google decides who gets to show up at the very top. If you want your Google Listing performance to skyrocket, you need to pay attention to video.
So, grab your favorite drink, and let’s dive into why video isn’t just a “nice-to-have” anymore; it’s your secret weapon for getting found, building trust, and growing your business in 2025.
Video Marketing in 2025: Why Videos Help Google Listing Performance More Than Ever!
You know how when you search for something on Google, sometimes you see little video clips right there in the results? Or maybe a business listing on Google Maps has a video playing right on their profile? That’s not by accident! Google loves video, and it’s practically screaming at businesses to use it.
Why? Because people love video! Our brains are wired for it. Think about it: if you want to learn how to fix something, would you rather read a long article, or watch a quick video that shows you exactly what to do? Most folks pick the video! And Google, being the smartest search engine, knows this perfectly well.
So, when we talk about Video Marketing in 2025, we’re not just talking about cool TikToks (though those can be great!). We’re talking about a powerful tool that directly impacts how visible your business is on Google, especially on your Google Business Listing.
Google’s Love Affair with Video: Why It Boosts Your Google Listing Performance
Google is practically obsessed with video, and it has some very good reasons. They want to show people the most engaging, helpful content out there.
- Video = More Engagement (And Google Loves Engagement!): When someone sees a video on your Google Business Profile or clicks a video in search results that leads to your website, they usually stick around longer. This “sticking around time” (we call it dwell time in the SEO world) tells Google, “Hey, this content is awesome! Users love it!” And when users love it, Google rewards you.
- In fact, a webpage with a video keeps visitors engaged 2.6 times longer than a page without video. (Source: Tavus, 2025). That’s a huge signal to Google that your content is valuable.
- Video is incredibly engaging. Studies show our brains retain 80% more information from a video than from text. (Source: Outreach Digital Marketing, 2025). This means your message is really sticking with people!
- Video Dominates Search Results (Free Real Estate!): If you haven’t noticed, Google loves to show YouTube videos directly in search results and right on local business listings. If you’ve got relevant videos, you’re more likely to pop up in front of potential customers and claim that free, prime real estate in the search results.
- Remember, YouTube is owned by Google, and it’s the second largest search engine in the world! (Source: Search Engine Journal, 2024). It has over 2.74 billion active users every month (Source: Business of Apps, 2025). Google actively pulls content from its own properties.
- Videos make your listing stand out. A search result with a video thumbnail can have a 41% higher click-through rate (CTR) than a plain text result. (Source: Sagapixel, 2025). That means way more people are clicking on your business!
- The AI Connection: Video is Fueling Google’s Smart Answers: This is one of those “very few people are talking about” stats. Google’s new AI Overviews (those smart summary answers you see at the top of Google searches) are learning directly from video content, especially from YouTube!
- Google’s AI Overviews show up for a massive 86.8% of all search queries now! (Source: SEO.AI, 2024). This means if you have helpful videos, Google’s AI can learn from them, summarize them, and even recommend your business in its AI answers.
- The AI is listening to what’s said in your videos, reading captions, and picking out the most useful info. So, if someone asks, “Who’s the best coffee shop near me?” and you’ve got a video showing your amazing baristas in action with your city in the title, guess what? You’ve just increased your chances of showing up in that AI answer.
Google’s Secret Weapon Revealed:
Video for Local Businesses.
Video Marketing in 2025: How It’s Changing (And What That Means For You!)
Video marketing isn’t just about putting up a fancy ad anymore. It’s evolving super fast, and staying on top of these changes means staying ahead of your competitors.
- Authenticity Over Perfection (Be Real, Not Hollywood!): Gone are the days when every video needed a huge budget and a production crew. In 2025, people crave authenticity. They want to see the real you, your real team, and your real space.
- Consumers want more video from brands (78% want it!), but 44% haven’t received any! (Source: Wyzowl, 2024). This means there’s a huge demand and a huge opportunity for you to step up with genuine content.
- Your smartphone often has a great camera. Good lighting (just stand near a window!), clear audio (a simple external mic makes a huge difference!), and a friendly face are often all you need. This isn’t about going viral; it’s about showing up and being real.
- Short & Sweet Rules the Roost (Especially for Local!): Our attention spans are shorter than ever. Long, rambling videos usually don’t cut it. For Video Marketing in 2025, especially for local businesses, short, punchy videos are kings and queens!
- Quick tips, behind-the-scenes glimpses, speedy product demos, or fast service explainers are incredibly effective. Think about short-form videos like YouTube Shorts (which get 70 billion views daily! Source: TechCrunch, 2024). While your main videos might be a little longer, embracing short-form content for quick hits on your Google Business Profile and YouTube can be a game-changer.
- Always include your city or service area in the video title and description! Example: “Best Pizza Making Tips in Camp Hill, PA!” This tells Google exactly where your video is relevant.
- Building Trust Quickly: Video Humanizes Your Business: Videos allow potential customers to see the real you: your process, your space, your team. That’s how you easily turn a casual viewer into a loyal customer. It’s like a virtual handshake!
- Video humanizes your brand in a way text or photos simply can’t. It builds an emotional connection and makes your business more relatable. This is why video testimonials are incredibly powerful—they’re real people talking about real experiences with your business.
- This ability to build trust quickly is invaluable. 46% of consumers are more likely to buy from brands they trust. (Source: MadeByShape, 2025). Video is your express lane to that trust.
- Beyond Just Google: Video Drives Action Everywhere! While we’re focusing on Google Listing performance, remember that great video content helps your business across the entire internet!
- Conversions: Landing pages with video can increase conversion rates by up to 80%! (Source: Marketing Insider Group, 2023). That means more visitors turn into customers.
- Brand Recognition: Consistently using video helps people remember who you are. This builds a stronger brand identity.
Your Google Business Pro: Making Video Marketing Easy for Your Local Business!
So here’s the bottom line: engaging video content is the future of Google Business Profile optimization. Google is moving in this direction whether we like it or not. It’s not just about ranking anymore; it’s about connecting with people in a way that builds trust, tells your story, and keeps them coming back for more.
Now, let me guess… you’re probably thinking, “But Linda, I don’t feel like filming, editing, and uploading videos myself. I have a business to run!” And you are absolutely right! Your time is precious. The thought of becoming a “YouTuber” when you’re busy running a coffee shop, a plumbing service, or a boutique can feel completely overwhelming.
That’s where Business Solutions Marketing Group comes in! We know that most small businesses simply don’t have the time, the tools, or the know-how to create and manage a consistent video strategy.
We’ve got you covered with our Google Business Pro program. This isn’t just about managing your Google Business Profile; it’s about transforming it into a dynamic, customer-attracting machine, especially with video!
Our Google Business Pro program can:
- Generate Videos: We can create engaging video content tailored specifically for your business and services. You don’t need to get in front of the camera or learn complicated editing software!
- Publish to Your YouTube Channel: We handle uploading these optimized videos directly to your YouTube channel, making sure titles, descriptions, and tags are all perfect so Google can find them easily.
- Publish to Your Google Business Profile Automatically: We’ll ensure these engaging videos are also published directly to your Google Business Profile, making your listing more vibrant, more clickable, and more appealing to local customers.
This means you get all the amazing benefits of having fresh, engaging video content that Google loves – boosted visibility, increased trust, and improved rankings – all without you having to lift a finger for filming, editing, or uploading. We handle the tech; you reap the rewards!
You can learn more about how our Google Business Pro works and how it can handle all your video content needs right here: https://businesssolutionsmarketinggroup.com/google-business-optimization-pro/
Ready to Unleash Google’s Secret Weapon for Your Local Business?
It’s clear: if you want to rank higher, get more calls, and attract more foot traffic in 2025, video isn’t just an option anymore; it’s a necessity. Google is practically waving a flag, telling local businesses this is the way forward. And with our help, it’s easier than you think to grab that golden ticket.
For over ten years, Business Solutions Marketing Group has been helping small businesses just like yours in Dallas, TX, and across the nation. We specialize in making sense of these online shifts and turning them into real results for you. From powerful Video Marketing that gets seen by both humans and Google’s algorithms, to comprehensive Reputation Management and Review Removal – we’re here to make sure your business doesn’t just survive, but truly thrives in this new digital landscape.
Are you ready to stop guessing about your Google Business Profile and start truly shining with Google’s secret weapon? Let’s make your business the most visible, trusted, and engaging choice in your area!
Don’t let this massive opportunity for local business growth pass you by! Your competitors are probably still stuck on old strategies.
Visit us at BusinessSolutionsMarketingGroup.com or call Linda and the team directly at (800) 587-0366 for a FREE, no-pressure consultation! Let’s chat about how our Google Business Pro program can effortlessly transform your online presence with video, get you higher rankings, and bring more customers straight to your door. Your future success is waiting for you to hit record!
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