The law is complicated, and for most people, legal jargon can feel overwhelming. Many individuals struggle to understand their rights and obligations because legal concepts are often written in complex language. However, video content is transforming the way legal information is shared. Studies show that people retain 95% of a message when they watch a video compared to only 10% when reading text (Insivia). By using videos, legal professionals can break down complicated topics into easy-to-understand explanations, making the law more accessible to everyone.
Why Video is the Best Tool for Explaining Legal Concepts
1. People Prefer Watching Over Reading
- 80% of people prefer watching a video over reading text to understand a topic (Wyzowl).
- 59% of executives say they choose video over text when given the option (Forbes).
- Video increases engagement and retention, making complex ideas easier to grasp.
Simplifying Legal Jargon
- Legal terms like “habeas corpus” or “amicus curiae” can be confusing.
- Videos can use visuals, animations, and real-life examples to make these concepts clearer.
- Studies show that visual learning improves comprehension by 400% (ResearchGatehttps://www.researchgate.net/).
Breaking Down Difficult Topics
- People learn best when information is delivered in short, structured segments.
- Legal videos can explain step-by-step processes, such as how to file a lawsuit or what to do if arrested.
- A two-minute video can explain as much information as a 10-page legal document.
The Impact of Legal Videos on Public Understanding
1. Increasing Legal Literacy
- Only 17% of Americans are considered legally literate (ABA Journal).
- Videos increase comprehension rates by 74% compared to text-based learning (HubSpot).
- More informed individuals make better decisions about legal matters.
2. Helping Underserved Communities
- Many people in low-income communities lack access to legal assistance.
- Legal aid organizations using video see a 65% higher engagement rate than those relying on text materials (Pew Research).
- Videos can provide guidance on rights, landlord-tenant disputes, and employment laws in multiple languages.
3. Making Legal Information Accessible for People with Disabilities
- 1 in 5 adults in the U.S. has a disability that makes reading difficult (CDC).
- Video content with captions and audio descriptions helps more people access vital legal information.
How Law Firms and Legal Experts Benefit from Video Marketing
1. Boosting Credibility and Trust
- 54% of consumers say they trust a brand more after watching video content (HubSpot).
- Lawyers can use videos to demonstrate expertise, answer FAQs, and provide case studies.
2. Enhancing SEO and Online Visibility
- Google prioritizes video content in search results.
- Websites with video are 53 times more likely to rank on the first page of Google (Forrester).
- Videos shared on social media generate 1200% more shares than text and images combined (Wordstream).
3. Converting More Clients
- 88% of marketers report that video marketing provides a strong ROI (Wyzowl).
- Law firms using video see a 66% higher conversion rate compared to those without (Vidyard).
- A simple explainer video on a homepage can increase inquiries by 45%.
Tips for Creating Engaging Legal Videos
1. Use Simple Language
- Avoid legal jargon and explain terms in plain English.
- Speak directly to your audience as if they were a friend in need of advice.
2. Keep It Short and Engaging
- Videos under 2 minutes get the most engagement (HubSpot).
- Use storytelling techniques and real-life examples.
3. Include Visuals and Subtitles
- Infographics and animations help illustrate complex ideas.
- 85% of videos on Facebook are watched without sound, so captions are essential (Digiday).
4. Provide Actionable Advice
- End each video with clear next steps, such as “contact a lawyer” or “download our free legal guide.”
Using video to explain complex legal concepts is one of the best ways to make the law more accessible and understandable. With 95% retention rates, video content helps break down legal jargon, increase legal literacy, and reach underserved communities. Whether you’re a law firm looking to grow or an organization providing legal aid, video can be a game-changer.If you want to leverage video for your legal marketing strategy, contact Business Solutions Marketing Group today!
