Why Effective Social Media Marketing for Local Businesses Matters
Do you ever feel like posting on Facebook or Instagram is just a big waste of time?
You are not alone!
Lots of small business owners feel frustrated.
They post, they share, and they hope for likes… but no new customers come.
Here’s the good news:
Social media can be a money-maker — if you know how to use it right!
In fact, 78% of local shoppers have bought something because they saw it on social media first (Source: Sprout Social, 2024).
Even better:
63% of people say they prefer to shop from a business they follow on social media rather than a big brand (Source: Local Consumer Study, 2023).
The problem isn’t social media itself.
The problem is using the wrong strategy.
Let’s fix that today!
Surprising Stats About Local Business and Social Media
Here are a few surprising facts:
- Only 26% of local businesses in the U.S. actively run paid social media ads (Source: BrightLocal, 2024).
(That means 74% are leaving easy money on the table!) - Businesses that post 4-5 times a week get 2x more customer messages compared to those who post once a week (Source: Social Media Examiner, 2024).
- Videos on social media generate 1200% more shares than text and image posts combined (Source: Wordstream, 2023).
Most businesses post randomly… and quit when they don’t see results.
But the ones that plan and stick with it?
They build a social media machine that brings customers day after day!
At Business Solutions Marketing Group, we help businesses just like yours create a real plan — and it works!
How Businesses Can Turn Social Media into a Cash Machine
1. Know Your Local Audience
First, you have to know who you’re talking to.
If you are a roofer in Pittsburgh or a bakery in Lancaster, your audience isn’t “everyone.”
It’s local people who live nearby and need what you sell.
Tip:
- Use phrases like “Serving Lancaster Families Since 2005”
- Share photos of local events or landmarks
- Cheer on local sports teams
👉 Stat:
Posts that mention a local city or neighborhood get 79% more engagement than posts that don’t (Source: LocaliQ, 2024).
People want to shop local. Show them you’re part of their community!
2. Post Real, Relatable Content
People don’t want boring ads all the time.
They want to feel connected to your business.
Here’s what works:
- Behind-the-scenes photos
- Staff shoutouts
- Customer success stories
- Fun polls or quizzes
- Quick how-to tips
👉 Fact:
Authentic posts get 3x more engagement than polished, corporate-looking ones (Source: Stackla Consumer Report, 2023).
Your posts don’t have to be perfect — they have to be real.
3. Use Video (Even Simple Ones)
Video is the king of social media.
And you don’t need a fancy Hollywood camera either!
- A walk-through of your store
- A quick tip about your service
- A “thank you” message to customers
👉 Stat:
Short videos under 60 seconds now get 53% more views than longer ones on Facebook and Instagram (Source: HubSpot Video Study, 2024).
At Business Solutions Marketing Group, we specialize in Video Marketing that’s simple, affordable, and super effective for small businesses!
4. Collect Reviews and Show Them Off
People trust people more than they trust ads.
That’s why showing off your best customer reviews is pure gold.
Ways to use reviews:
- Share a screenshot of a 5-star review
- Make a quick video reading a customer’s comment
- Post a “Thank You” note to happy customers
👉 Fact:
72% of customers say seeing positive reviews on social media makes them trust a business more (Source: BrightLocal, 2024).
And if you have bad or fake reviews?
Don’t worry. We help businesses with Review Removal and Reputation Management too!
5. Boost Your Best Posts with a Little Ad Spend
You don’t have to spend thousands to make social media ads work.
Even $5 a day can go a long way!
Start by boosting posts that already:
- Get good likes
- Have comments
- Feature a product or service you want to promote
👉 Fact:
Boosted posts are 7x more likely to reach new customers compared to non-boosted posts (Source: Meta Business Insights, 2024).
Small ad spend + strong local targeting = big returns!
How Business Solutions Marketing Group Can Help
At Business Solutions Marketing Group, we specialize in helping small businesses grow through Effective Social Media Marketing for Local Businesses.
We offer:
- Content Planning: No more guessing what to post
- Video Marketing: Quick, professional videos that get attention
- Reputation Management: Build a wall of 5-star reviews
- Ad Management: Smart spending that brings real leads
- Google Business Listing Optimization: So customers find you first!
We make marketing simple, affordable, and stress-free — so you can focus on running your business!
Social Media is a Goldmine (If You Use It Right)
Social media isn’t just for wasting time — it’s one of the best free tools you have to grow your local business.
If you’re tired of feeling frustrated or stuck, you’re not alone — and you don’t have to figure it out alone either.
📞 Contact Business Solutions Marketing Group today and let’s turn your social media into a customer cash machine!
