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Tag: SmallBusinessMarketing

Video Marketing vs. Content Marketing: Stats That Will Shape Your Strategy

Video Marketing -vs- Content Marketing

Choosing where to invest your marketing efforts is hard. Let’s dive into the data behind video marketing and content marketing to help you make informed decisions (and get the most for your marketing budget!) Video Marketing: The Undeniable Force Engagement Powerhouse: Viewers retain 95% of a message when watching a video, compared to only 10% when… Continue reading Video Marketing vs. Content Marketing: Stats That Will Shape Your Strategy

The Critical Role of Online Reputation Management in Today’s Digital Landscape

In an era where 93% of consumers say online reviews impact their purchasing decisions, the importance of online reputation management (ORM) cannot be overstated. For businesses, a single negative review on Google can deter potential customers, with studies showing that businesses risk losing as many as 22% of customers when just one negative article is… Continue reading The Critical Role of Online Reputation Management in Today’s Digital Landscape

Video Marketing for Lawyers:  Why a Specialized Agency Matters

Young freelancer woman works and makes notes while working at home in quarantine lockdown.

As a lawyer, you know the power of a strong argument.  Here’s why choosing the right video marketing agency is crucial to winning new cases in the digital age: Forget DIY: Your Time is Money Yes, there are DIY video tools aplenty.  But between filming, editing, optimizing, and strategizing, video marketing is a time investment. … Continue reading Video Marketing for Lawyers:  Why a Specialized Agency Matters

Why Lawyers Need a Newsletter (It’s Not Just About Selling)

Male executive working over laptop and graphic tablet at his desk in office

In the age of social media, newsletters might seem old-fashioned. But for lawyers, they’re a powerful tool to build lasting client relationships. Here’s why: You Control the Conversation: Social media algorithms change constantly. A newsletter lands directly in inboxes, bypassing the noise. Nurture, Don’t Nag: Newsletters let you provide value without being overly salesy. This builds trust… Continue reading Why Lawyers Need a Newsletter (It’s Not Just About Selling)

TikTok for Lawyers: It’s Not Too Late, But Time is Running Out

If you’re a lawyer still dismissing TikTok as a teen fad, you’re making a costly mistake. Here’s why it’s time to embrace this platform and why the future of legal marketing depends on it: The Hype is Real (And Backed by Stats) TikTok boasts over 1 billion monthly active users. It’s NOT just for kids… Continue reading TikTok for Lawyers: It’s Not Too Late, But Time is Running Out

TikTok, YouTube, and the Conquest for Page One of Google

You’ve crafted the perfect TikTok, or poured hours into a killer YouTube video. But getting it seen beyond those platforms is a whole other battle. In today’s search landscape, ranking on the first page of Google is the holy grail, and video’s role is bigger than ever. Why Video SEO is Your Secret Weapon Video… Continue reading TikTok, YouTube, and the Conquest for Page One of Google

TikTok Optimization: Beyond the Dances – Hidden Hacks for Viral Growth

TikTok may seem like a land of lip-syncing and dance challenges, but there’s a strategic side to achieving viral fame on this platform. Let’s peek behind the curtain and explore some under-the-radar stats that can skyrocket your optimization efforts: 1. The Caption Captivators: Yes, the videos matter, but don’t underestimate the power of captions. A… Continue reading TikTok Optimization: Beyond the Dances – Hidden Hacks for Viral Growth

Lost in the TikTok Labyrinth? Optimize Your Profile and Conquer the Algorithm

Remember Alice tumbling down the rabbit hole? Imagine if that hole led not to Wonderland, but to a chaotic, vibrant world called TikTok. It’s a place where trends morph faster than a chameleon, where attention spans are shorter than goldfish, and where getting noticed feels like climbing Mount Everest in Crocs. But fear not, intrepid… Continue reading Lost in the TikTok Labyrinth? Optimize Your Profile and Conquer the Algorithm

Swipe Up on Authenticity: The Rise of the Mobile Micro-Influencer

Beauty Blogging Concept. Unrecognizable Lady Making Video On Cellphone Showing Cosmetics Product To Camera And Making Makeup Sitting At Home. Selective Focus On Mobile Phone

Remember the pre-Instagram days, when brands built their empires on glossy magazine spreads and polished television commercials? Today, scroll through your feed, and a new reality reigns: the era of the mobile micro-influencer. Forget curated photoshoots and scripted monologues; the magic in 2024 lies in shaky phone footage, unfiltered opinions, and a genuine conversation between… Continue reading Swipe Up on Authenticity: The Rise of the Mobile Micro-Influencer

YouTube Marketing: Your Ticket to 2 Billion Loyal Viewers

In the age of digital content, few platforms reign supreme like YouTube. With over 2 billion monthly active users, it’s a goldmine for businesses looking to connect with a massive, engaged audience. And the numbers speak for themselves: 70% of viewers have made a purchase after seeing a brand on YouTube. That’s the power of video… Continue reading YouTube Marketing: Your Ticket to 2 Billion Loyal Viewers

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