Email Marketing for Lawyers: Building Relationships and Generating Leads
Imagine this: a potential client visits your law firm’s website, intrigued by your expertise in personal injury law. They sign up for your email newsletter, eager to receive valuable legal insights and updates. Over time, they receive informative emails about accident claims, personal injury settlements, and your firm’s successes. When they’re finally ready to seek […]
What is Content Marketing? (And Why It Matters)
“Content is king.” You’ve probably heard that phrase a million times. But what does it actually mean? And how can you, as a business owner or marketer, create content that truly reigns supreme? Let’s cut to the chase: content marketing is about creating and distributing valuable, relevant, and consistent content to attract and retain a […]
Video Marketing: Ignite Your Business Growth with Engaging Content
Video is no longer a “nice-to-have” – it’s a must-have for any business that wants to thrive in today’s digital world. If you’ve been following our Content Loop series, you know we’re big believers in “touchpoints” – those valuable interactions that keep you connected with your audience. And video? It’s the ultimate touchpoint. Why Video […]
YouTube Marketing: A Powerful Tool for Business Growth
YouTube isn’t just a place for entertainment; it’s the world’s second-largest search engine, with over 2.5 billion monthly active users. For businesses of all sizes, YouTube offers a unique opportunity to connect with potential customers, showcase your products or services, and build a stronger online presence. At Business Solutions Marketing Group, we’ve been helping businesses […]
Content Marketing for Lawyers: Beyond the Blog Post
In today’s digital age, content is king. But for lawyers, content marketing often gets stuck in a rut – dry blog posts, formal website copy, and maybe the occasional newsletter. But guess what? Content marketing is so much more than that! It’s about creating valuable, engaging content in various formats to attract and retain clients. […]
The Vibe is King: Why Your Brand Needs a Content Culture in the Age of TikTok
In the age of TikTok and Instagram Reels, where attention spans are shorter than ever, storytelling is taking a backseat to “vibes.” Why “Vibes” Matter More Than Ever Think about it: you’re scrolling through your feed, bombarded with a chaotic mix of content – funny videos, serious news, product ads, cute animal pics. You don’t […]
One-Star Reviews: The Silent Killers of Your Online Reputation
Imagine this: you’ve poured your heart and soul into building your business. You provide exceptional service, go the extra mile for your customers, and consistently receive positive feedback. But then, you discover a scathing one-star review online, filled with harsh criticism and damaging claims. Your stomach sinks. You feel frustrated, angry, and maybe even a […]
7 Digital Marketing Trends to Skyrocket Your Small Business in 2025
The digital world is changing faster than ever. To stay ahead of the competition and attract more customers, your small business needs to embrace the latest digital marketing trends. But with so many new technologies and strategies emerging, it can be hard to know where to focus your efforts. That’s why we’ve compiled this guide […]
What Social Media Do Lawyers Use Most? (And Why You Should Care)
Picture this: you’re a lawyer trying to reach potential clients in today’s digital age. You know social media is important, but with so many platforms out there, it’s hard to know where to focus your efforts. Should you be tweeting legal insights? Posting case studies on LinkedIn? Dancing on TikTok (okay, maybe not that one)? […]
Reputation Management and Client Retention: The Dynamic Duo of Law Firm Success
Imagine this: a client walks into your law firm, impressed by your online reviews and confident in your expertise. You win their case, they’re thrilled with the outcome, and they become a loyal client, referring others to your firm and singing your praises online. This is the power of reputation management and client retention working […]