Why should small businesses go beyond text and use videos in their blog posts?

Hi, I’m Linda Donnelly. For over a decade, my team at Business Solutions Marketing Group has been helping small businesses just like yours navigate the complicated world of marketing. We’ve seen a lot of things come and go, but one thing is for sure: the internet keeps changing. The way people find and interact with businesses online is different now. It used to be all about text. You wrote a blog post, put in some keywords, and hoped for the best.

But those days are gone.

Today, if you’re not using videos, you’re missing out on a huge opportunity. I’m talking about a game-changer for getting your business noticed. This isn’t just a hunch; it’s what the data shows, and it’s a big part of what we do for our clients.

Let’s talk about the big shift from plain text to content with videos. Think about how you use the internet. When you’re looking for an answer, do you want to read a long article, or would you rather watch a quick video that explains everything? Most of the time, the video wins. That’s how most of your customers feel, too.

What makes a video-enhanced blog post so effective for increasing online exposure?

You might be asking, “Linda, why is a video-in-a-blog-post so special?” That’s a fair question. The answer comes down to a few key things that all work together.

First, videos grab attention. When a person lands on your blog post and sees a video right at the top, they are much more likely to stick around. It’s a visual hook. This is a big deal for what Google calls “time on page.” When people spend more time on your page, it signals to Google that your content is valuable and helpful. A longer time on page can actually help your blog post rank higher in search results. It’s like a thumbs-up from your visitors directly to Google.

A great example of this is a recent study that showed videos in galleries and on blog posts get an average engagement rate of over 40% (Wistia, 2025). That’s a lot of people paying attention.

Second, videos make your content easier to understand. A lot of small businesses sell products or services that can be a bit complicated to explain. A long-winded text description can be boring. But a video can show someone how something works in a matter of seconds. An explainer video can teach someone something faster than they could ever read it. In fact, one study found that 91% of consumers have watched an explainer video to learn more about a product or service. (Vidico, 2025).

That’s a huge number, and it tells us that people actively want to learn from video. If you’re not offering that, your competitors probably are.

How do videos improve blog post metrics and keep visitors from leaving too quickly?

Okay, let’s get into some of the nitty-gritty stuff, the numbers that really matter for your website. When someone lands on your blog post and leaves right away, that’s called a “bounce.” Your bounce rate is the percentage of people who visit your page and then leave without doing anything else, like clicking another link or watching a video. A high bounce rate is a bad sign for Google. It tells them your page might not be what the visitor was looking for.

Guess what helps lower bounce rates? You guessed it—videos! A video keeps people on your page. They press play and they stay for a minute or two, or maybe even longer. That simple action can dramatically reduce your bounce rate. This sends a positive signal to Google, which can help your blog post get more eyeballs.

This isn’t just a simple idea. It’s proven. A study by Wyzowl found that 83% of marketers say video has increased “dwell time,” which is another way of saying how long people stay on your website. (Wyzowl, 2025). That’s a huge boost just from adding a video.

What are some little-known video stats that small businesses should pay attention to?

Most people will tell you that a majority of businesses use video marketing. That’s true, about 91% of businesses do. But here are some things you might not hear as often.

Did you know that 87% of marketers say video has helped them generate leads? (Vidico, 2025) Think about that for a second. Leads are the lifeblood of a small business. If you can get more people to raise their hand and say “I’m interested,” your business will grow. Videos are a fantastic way to do that. They can tell a story and build a connection that plain text simply can’t.

Here’s another one: only 55% of small businesses use video marketing, compared to almost all big companies. (Vidico, 2025) That means for a small business like yours, using video is a great way to stand out from the competition. While your local competitor might still be writing boring text, you can be creating engaging, helpful videos that show your expertise and build trust.

And here’s a stat that’s really interesting for a business like mine, which focuses on reputation management and customer reviews. A Wistia study found that videos in blog posts and on landing pages get an engagement rate of over 40%. The same study showed that the top five types of videos that companies are making are: product videos, social media videos, educational videos, webinars, and customer testimonials (Wistia, 2025).

I find that last one really important. Using customer testimonials as video content on your blog is a smart way to build trust and authority. You can show a real person talking about how you helped them, which is much more powerful than a written quote. This directly ties into reputation management, a specialty of ours.

How can video-enhanced blog posts build a trustworthy online reputation for your brand?

Building a good reputation is essential for any small business. People want to do business with people they trust. Videos are a powerful tool for this. When you create videos for your blog posts, you’re not just sharing information; you’re sharing your personality, your voice, and your expertise.

Think about it this way: a text article can feel a little impersonal. But when you look at the camera and talk directly to your audience, you’re building a relationship. You are showing them you are a real person who knows what you’re talking about. This builds what Google calls “E-A-T” (Expertise, Authoritativeness, and Trustworthiness). Google likes to see these qualities, and it can help you rank higher.

For example, if you own a plumbing business, you could write a blog post called “Five Signs You Have a Leaky Faucet.” That’s good. But if you add a short video where you, the owner, talk about those five signs and show a quick demo, it becomes a fantastic piece of content. You are the expert. You are the authority. And you are building trust by showing your face and sharing your knowledge. This is a core idea behind our video marketing services. We help businesses create content that shows they are the trusted experts in their field.

How does video marketing create shareable content that spreads your message?

People love to share things that are interesting, helpful, or funny. Video content fits all three of these. Think about how many videos you see shared on social media every day. When you put a video in your blog post, you’re giving your readers something they are more likely to share with their friends or followers.

If your video teaches someone a neat trick, they’ll want to share it. If it solves a problem, they’ll share it. If it’s just a funny or heartwarming story about your business, they’ll share it. That sharing is like free marketing. It brings new people to your blog and gets your business in front of an audience you might not have reached otherwise. This is how you create an exposure powerhouse.

We see this all the time with our clients. We create videos for them, and they start getting shared on social media and other platforms. It’s a domino effect. One share can lead to dozens, and those dozens can lead to hundreds. It’s a powerful way to grow.

How can Business Solutions Marketing Group help you with video-enhanced blog posts and more?

I’ve shared a lot of information today, and I know it can feel like a lot. But you don’t have to do it all alone. My team at Business Solutions Marketing Group has been doing this for over a decade. We specialize in helping small businesses use the tools and strategies that work today.

We can help you create a plan to start using video in your blogs, manage your online reputation, and even remove unfair reviews that might be hurting your business. We know how to optimize your Google Business Listing so more people can find you. It’s all about putting a solid plan in place to help your business grow.

If you are ready to take your marketing to the next level, I encourage you to learn more about our services. You can visit our website to see how we help small businesses succeed with things like Reputation Management and Google Business Listing Optimization. We are here to help you get the exposure your business deserves.

Key Takeaways

• Video is no longer optional: The most successful small businesses are moving beyond text-only blog posts.
• Boosts key metrics: Embedding videos directly into your blog posts can increase time on page and significantly reduce your bounce rate.
• Builds trust and authority: Videos allow you to show your expertise and build a personal connection with your audience, which is essential for building a trustworthy brand.
• Increases shareability: Video content is more likely to be shared on social media, giving your business free exposure to new audiences.
• Answering questions is key: The most effective videos for SEO answer your customers’ questions directly, which helps both search engines and your audience.
• Don’t go it alone: A comprehensive marketing plan that includes video can be complex, and working with experienced professionals can make a huge difference.

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