Hey there, small business owners! Linda Donnelly here, and I know you’re working hard to make your business a success. But are you sure your online presence is helping you as much as it should?
Think of your Google Business Profile (GBP) as your online welcome mat. It’s often the first thing people see when they search for your business on Google. So, it needs to be in tip-top shape!
That’s why I’m excited to tell you about our FREE Google Business Profile Scan. It’s like a quick check-up for your online listing, and it can reveal some surprising things!
What is a Google Business Profile (And Why It’s Like Your Digital Storefront)
Before we get into the scan, let’s talk about what a Google Business Profile actually is.
Imagine you have a store in your town. You want it to look nice, right? You’d make sure your sign is bright, the windows are clean, and the door is easy to open.
Your Google Business Profile is like that, but online! It’s a free listing that shows up on Google Maps and in search results when people look for businesses like yours.
It includes things like:
- Your business name
- Your address and phone number
- Your website
- Your hours
- Photos of your business
- Reviews from customers
When someone searches for “pizza near me” or “hair salon in [your town],” Google uses GBPs to show them the best options.
Why a Healthy Google Business Profile is a MUST-HAVE
Your GBP is super important for several reasons:
- People use it to find you: Most people search for local businesses on Google. Did you know that 88% of consumers who search for a local business on their smartphone call or visit within 24 hours? (Source: BrightLocal) That’s a lot of potential customers!
- It builds trust: A complete and accurate GBP makes your business look professional and reliable. It’s like having a good reputation.
- It helps you show up higher in search results: Google wants to show people the best businesses. A well-optimized GBP can help you rank higher.
- It makes it easy for customers to contact you: People can easily call you, get directions, or visit your website right from your GBP.
What Our FREE Google Business Profile Scan Tells You
Our free scan is like a quick check-up for your online presence. It gives you an overall score and points out areas where you can improve.
Here’s what it looks at:
- Completeness: Is all your information (name, address, phone number, etc.) filled out correctly?
- Accuracy: Is your information the same everywhere online?
- Photos: Do you have enough photos? Are they high-quality?
- Reviews: How many reviews do you have? What’s your star rating?
- And much more!
Common Google Business Profile Problems (And How to Fix Them)
Our scan might reveal some of these common problems:
- Incomplete Information:
- Problem: Missing hours, website, or other details.
- Fix: Fill out every section of your profile!
- Inaccurate Information:
- Problem: Your address or phone number is different on different websites.
- Fix: Make sure your information is consistent everywhere.
- Not Enough Photos:
- Problem: Your profile looks boring and doesn’t show off your business.
- Fix: Add lots of high-quality photos of your storefront, products, and team.
- Bad Reviews:
- Problem: Negative reviews can scare away customers.
- Fix: Respond to reviews, both good and bad, and try to fix any issues.
- No Posts:
- Problem: You’re not sharing updates and offers.
- Fix: Use Google Posts to share news, events, and promotions.
Statistics: The Impact of a Good Google Business Profile
- Businesses that complete their Google Business Profile are 2.7 times more likely to be considered reputable by consumers. (Source: Google)
- 64% of customers use Google Business Profiles to find contact information. (Source: Google)
- Businesses with a complete GBP profile get 7 times more clicks. (Source: Google)
- Google Business Profile listings with photos get 35% more clicks than those without photos. (Source: Google)
Business Solutions Marketing Group: Your Local SEO Experts
We’ve been helping small businesses get found online for over a decade. We know how to make your Google Business Profile shine!
Our Google Business Optimization Pro program can help you:
- Get your GBP set up correctly.
- Find the best keywords to use.
- Get more reviews from happy customers.
- And much more!
Don’t Get Left Behind!
Your Google Business Profile is a powerful tool. Make sure it’s working for you!
