My team and I have been right here in the trenches, helping small businesses just like yours figure out how to truly shine online. We’ve seen a lot of changes, a lot of fads come and go, but one thing remains absolutely true: if your online presence isn’t built on a solid foundation, you’re just throwing money away.
You know that feeling, right? You try a little social media here, maybe a Google ad there, write a blog post sometimes. It feels like you’re doing “marketing,” but are you seeing real results? Are new customers actually walking through your door, or calling you up because of it? For many small business owners, it feels like a never-ending scramble, a bunch of disconnected pieces that never quite fit together.
Today, I want to talk about why that feeling is so common, what it’s really costing you, and how our marketing strategy packages are designed to give your business a proper digital blueprint – a strong online foundation that actually works.
Why Is Building a Strong Digital Marketing Foundation So Incredibly Important Today?
Think about building a house. Would you just buy some lumber, throw it together, and hope it stands up? Of course not! You’d start with a strong foundation, a clear blueprint, and then build layer by layer. Your online presence is exactly the same.
In today’s world, nearly everything starts online. Whether someone needs a plumber, a baker, or a lawyer, the first place they go is usually their phone or computer.
- Most journeys start online: Did you know that 96% of potential clients learn about a business online? (Source: Fit Small Business). That’s almost everyone! If you’re not strong online, you’re missing the first step.
- Customers expect consistency: When a potential customer finds you, they expect your website, your social media, and your Google listing to all tell the same story and look professional. This builds trust.
- The digital world is noisy: There are millions of businesses online. Without a clear plan and a solid foundation, your message just gets lost in all that noise.
A strong digital marketing foundation isn’t just about having a website. It’s about having all the pieces of your online marketing working together, like a well-oiled machine, to attract, engage, and convert customers.
What Happens When Your Online Foundation Is Shaky? (The Hidden Costs of Fragmented Marketing!)
So, what’s the big deal if you’re just doing a bit of marketing here and there? The biggest problem is what we call “fragmented marketing efforts.” This means your marketing efforts are scattered, disconnected, and often working against each other, even if you don’t realize it.
Here are the real costs and pitfalls of a shaky online foundation:
- Wasted Money: You’re spending money on tools or services that aren’t talking to each other. You might pay for SEO, but if your website is poorly designed or your social media is silent, you’re not getting the full value. Think of it like buying expensive ingredients but never following a recipe – you just end up with a mess.
- Less discussed stat: Businesses that try to manage multiple digital marketing projects with different vendors often face increased complexity and overhead, which leads to wasted budgets due to duplicated or misdirected efforts. (Source: August Daisy). It’s like trying to build a house with five different contractors who aren’t talking to each other!
- Confused Customers: If your social media says one thing, your website another, and your Google listing has old information, customers get confused. Inconsistent messaging and conflicting strategies can leave customers feeling disconnected from your brand, leading to a lack of trust and ultimately, a loss of business. (Source: The Change Starter).
- Impact of consistency: Did you know that consistent branding across your website and all your online marketing assets can increase website conversions by 33%? (Source: Fit Small Business). Inconsistency is literally costing you sales.
- Lost Opportunities: When your marketing isn’t working together, you miss chances to turn visitors into leads and leads into customers. A customer might find you on Google, but if your website looks old or your contact info is hard to find, they’ll leave. About 38% of people will stop interacting with a poorly designed site, and 50% of users will choose a competitor if your website has poor user experience. (Source: Digital Silk). That’s a lot of lost business!
- No Clear Picture of What’s Working: With fragmented efforts, it’s almost impossible to tell what’s actually bringing in customers. You’re just guessing. A unified strategy allows for accurate tracking and measurable results, showing you your real return on investment (ROI).
- ROI of integrated marketing: Businesses that use an integrated marketing communications (IMC) strategy see improved efficiency and a better ROI because all their efforts work together harmoniously. (Source: Improvado). It’s about making every marketing dollar work harder.
This is why having a planned, comprehensive digital marketing strategy is so important. It brings all the pieces together into a powerful whole.
How Do Our Marketing Packages Build Your Online Foundation? (Your Digital Blueprint for Success!)
This is where The Business Solutions Marketing Group comes in. For over a decade, we’ve helped small businesses build strong, lasting online foundations. We don’t just offer random services; we offer carefully designed marketing strategy packages that act as your digital blueprint. Each package builds upon the last, providing a comprehensive solution that makes all your marketing work together.
You can find all the details on our Digital Marketing Pricing Packages page, but here’s how they lay your foundation:
1. The Bronze Package: Your Essential Starting Point ($599/Month)
Think of the Bronze package as laying the absolute groundwork for your online presence. It’s perfect for businesses just starting to take their online visibility seriously.
- Comprehensive Keyword Strategy & Planning (10 keywords): We figure out the exact words your potential customers are typing into Google to find businesses like yours. This is like finding the perfect spot for your house.
- In-Depth Website SEO Audit & Analysis: We check your current website to see what’s working and what’s broken for search engines.
- Competitor Landscape Analysis: We look at what your competitors are doing online, so we can help you do it better.
- Custom Content Creation (2 Blog Posts/Month): We start building helpful content that answers your customers’ questions and shows Google you’re an expert.
- Strategic Social Media Management (2 Posts/Month across select networks): We get your brand active on social media, starting to tell your story where your customers hang out.
- Google Search Console & Analytics Setup: We connect your website to Google’s tools so we can start seeing how people are finding you and what they’re doing on your site. This is like getting the blueprints and tools ready.
The Bronze package is affordable and gives you that essential first step towards a professional, connected online presence.
2. The Silver Package: Expanding Your Reach & Building Authority ($999/Month)
The Silver package builds on the Bronze, expanding your reach and giving you more tools to attract customers. This is like adding the walls and roof to your digital house.
- More Keywords (25 keywords): We expand your reach, targeting more of what your customers are searching for.
- More Content (4 Blog Posts/Month): More valuable content means more opportunities for Google to see you as an authority.
- More Social Media (4 Posts/Month): More consistent social engagement means more people seeing your brand and connecting with you.
- High-Quality Backlink Acquisition (30 backlinks): We work to get other reputable websites to link to yours, which is like getting endorsements from other trusted businesses – a huge boost for Google rankings.
- Google Ads PPC Campaign Management: We manage pay-per-click ads to get you instant visibility for specific searches, bringing in immediate, targeted traffic.
- Online Reputation Management & Review Generation: We help you get those great customer reviews that build massive trust and bring in new business. Did you know that 99% of people look at online reviews before buying? (Source: Capital One Shopping). We help you manage your digital storefront.
The Silver package is where you really start to see your digital foundation take shape, attracting more attention and building stronger trust.
3. The Gold Package: Accelerating Growth & Deeper Engagement ($1,799/Month)
The Gold package accelerates your growth even further, diving deeper into powerful strategies. This is like adding all the advanced features and curb appeal to your digital home.
- Even More Keywords (50 keywords): We broaden your digital footprint significantly.
- Engaging Blog Creation (8 Blog Posts/Month): High-volume, high-quality content makes you a true industry leader.
- Strategic Social Media (2 Posts Per Week): Consistent, high-frequency engagement across social media platforms.
- More Backlinks (60 backlinks): Continued authority building.
- Email Marketing Campaigns & Automation: We set up systems to keep you connected with your customers and leads through effective email campaigns. This is often one of the highest ROI marketing channels.
- Video Content Creation, Optimization & Promotion: This is huge! We start creating compelling videos for your business, optimizing them for platforms like YouTube, and promoting them. As I often say, websites with video are 53 times more likely to show up on Google’s first page! (Source: Forrester Research, as cited by Linda Donnelly of Business Solutions Marketing Group). Video is how you win in today’s search world, especially with AI Overviews!
The Gold package is designed for businesses ready to aggressively expand their online presence and dominate their local market.
4. The Platinum Package: Ultimate Digital Domination ($2,399/Month)
The Platinum package is our most comprehensive, designed for businesses aiming for ultimate digital domination. This is the fully furnished, smart-home version of your digital blueprint.
- Extensive Keywords (120 keywords): Maximum online reach.
- Content King (Unlimited Blog Posts): Become the go-to authority in your niche.
- Heavy Social Media (4 Posts Per Week): Constant, engaging presence across all key social networks.
- Highest Backlink Acquisition (160 backlinks): Supreme authority building.
- Free Website Development & Maintenance: Your website is your digital home, and with Platinum, we build and maintain it, ensuring it’s always fast, modern, and converting visitors. Did you know that 40% of people will stop engaging with a slow website? (Source: Digital Silk). We make sure your foundation is perfect.
- All Advanced Services: Everything from Gold, supercharged, ensuring every element of your digital presence is optimized for peak performance.
The Platinum package ensures your business has a powerhouse online foundation, built for sustained, aggressive growth and market leadership.
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