My team and I have been right here in the trenches, helping small businesses just like yours figure out how to truly shine online. You know that feeling, right? You put so much time and effort into writing a great blog post. You share it, you promote it, but sometimes it feels like it just… disappears. Your readers read it, and then they’re gone.
So, how do you turn those readers into more than just visitors? How do you turn them into raving fans and, most importantly, paying customers?
The answer is simple, but it’s a big one: video.
You might already be using videos for social media or YouTube, which is great! But today, I want to talk about the real magic that happens when you embed specific kinds of videos—like video testimonials and explainer videos—right inside your blog posts. This isn’t just a fancy trick; it’s a direct way to build trust, make your message stick, and turn your content from something that gets read into something that gets results.
Can Embedded Videos Really Help You Turn Readers Into Raving Customers?
The internet is full of text. Blog posts, articles, emails—it’s all there, and it’s easy for people to just skim it and move on. To truly stand out, you have to do more than just write well. You have to connect with people, and nothing does that better than video.
Think about it: When you watch a video, you see a person’s face, you hear their voice, you feel their energy. This creates an immediate, human connection that text just can’t match. This is why when you add video to your blog posts, you’re not just adding a media file; you’re adding personality, credibility, and a powerful tool for conversion.
A study by Insivia found that people retain 95% of a message when they watch it in a video, compared to 10% when they read it in text. (Source: Insivia Blog). This tells us that if you want your message to stick, a video is a much better way to deliver it.
The Power of Video Testimonials: Your Customers’ Stories Sell for You
For small businesses, one of the most powerful tools you have is your reputation. And your reputation is built on what your customers say about you. A written review is good, but a video testimonial is a total game-changer.
When you embed a video testimonial in your blog post, your readers get to see and hear a real person talking about their great experience. They see their smile, they hear the excitement in their voice, and they feel the authenticity of their story. This builds trust in a way that text can’t.
- It’s About Social Proof: People are influenced by what others think. When you see someone just like you having a great experience, you think, “Hey, maybe this business is for me, too.” A study from Wyzowl showed that 88% of consumers have been convinced to buy a product or service by watching a brand’s video. (Source: Wyzowl Video Marketing Statistics 2024). Testimonial videos are a huge part of that.
- The “Hidden” Trust Factor: A less-talked-about stat is how video testimonials can address a common fear. Many people worry that a written review might be fake. But a video is much harder to fake. When people see a real person talking, they immediately feel that it’s genuine and trustworthy. This is why video testimonials are often a much more powerful form of social proof.
How to use them: Imagine a blog post about your top-notch customer service. Right in the middle of the article, you embed a short video of a happy customer talking about the amazing service they received. This isn’t just a claim you’re making; it’s a real-life story that proves your point. We specialize in helping businesses with this through our reputation management services, and getting good video testimonials is a big part of that.
The Genius of Explainer Videos: Making Your Complex Service Crystal Clear
Sometimes, what you offer is a little complicated. Maybe you’re a lawyer who specializes in a certain type of law, or you run a business with a unique process. It can be hard to explain it all in a blog post without a wall of text. That’s where explainer videos come in.
An explainer video is a short, simple video that quickly and clearly explains your service, your process, or a difficult topic. When you embed an explainer video in a blog post, you’re making the information much easier to understand.
- Consumer Preference is Clear: A study by Impact showed that 83% of consumers say they’d rather watch a video to learn about a service than read a text-based manual or article. (Source: Impact Blog, “The 2023 State of Video Marketing Report”). This is a huge number! It tells us that your readers want to watch your content, not just read it.
- The “Conversion” Power: When your readers understand what you do, they are much more likely to hire you. If your explainer video makes your service look simple and effective, they are much more likely to click that contact button or fill out that form. Videos on landing pages have been shown to increase conversion rates by over 80%. (Source: Wyzowl Video Marketing Statistics 2024).
- A less-talked-about stat: Did you know that explainer videos can also cut down on the number of questions your staff has to answer? If your video clearly explains your process, your customers and clients are more informed, which saves your team time and effort. This is an internal benefit that directly helps your bottom line.
How to use them: Imagine a blog post titled “5 Things to Know Before You Hire a Marketing Company.” You can explain each of the five things, and then in the middle, you embed a short, 60-second explainer video that walks them through how you help with each of those things. It’s a powerful way to reinforce your message. At Business Solutions Marketing Group, our video marketing services are all about creating this kind of powerful, engaging content that gets results.
It’s Not Just About the Video—It’s Where You Put It
Having a great video is one thing, but where you put it in your blog post matters just as much. The goal is to make it a natural part of the reader’s journey.
- Placement is Key:
- Video Testimonials: Place these near your call-to-action button or in a section that talks about your customer success stories. You want your readers to see a positive result right before you ask them to contact you.
- Explainer Videos: Embed these at the start of a section that explains a complicated topic. Don’t make the reader scroll down for the video; put it right there to help them understand the text.
- The “Dwell Time” Advantage: When people watch a video on your blog, they stay on your page longer. This “dwell time” is a huge signal to Google that your content is valuable and engaging. Longer dwell time can help your page rank higher in search results.
- SEO Magic: Google loves video. Pages with embedded videos are 53 times more likely to show up on Google’s first page. (Source: Forrester Research, cited by Vidico). This is a stat that’s a total game-changer for your website’s visibility.
You see, a video-enhanced blog post isn’t just about making your content look pretty; it’s about making it work harder for your business. It’s about combining the power of written content with the persuasive, humanizing power of video to build trust and drive sales.
Ready to Turn Readers into Raving Fans?
If you’re tired of putting out great content that just disappears after a quick read, it’s time for a change. It’s time to build a strategy that uses video testimonials and explainer videos to turn your readers into raving fans and, ultimately, into loyal customers.
My team and I have been doing this for over a decade. We understand what it takes to build a strong online foundation and how to leverage powerful tools like video to help small businesses succeed. We pride ourselves on being hands-on, providing customized strategies, and delivering real, measurable results.
Don’t let your content just get read. Let’s make sure it gets seen, trusted, and acted upon.
Visit our website to learn more about how we can help you with your video marketing and content strategy: https://businesssolutionsmarketinggroup.com/. Let’s work together to turn your readers into the customers you deserve.
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