Is Google Begging You to Post on Your Google Business Profile?

Why Is Google Desperate for You to Post on Your GBP?

Google is practically screaming for small business owners like you and me to use a powerful, free tool they’ve given us: the Google Business Profile (GBP).

You might have heard about this before, but if you’ve been putting it off, it’s time to pay attention. Google just redesigned their whole posting experience. It’s no longer that clunky “Add Update” button. Now, there’s a shiny new “Posts” hub that makes it easier than ever to share updates, offers, and events. This change isn’t just for looks. It’s a huge, flashing sign that Google wants you to get in the game. They’ve made it so simple that, frankly, it’s getting harder to ignore.

So, why are they so motivated to make this easier for you? Well, it’s because they want to show their searchers that your business is active, trustworthy, and the best choice. Your GBP is like your little digital storefront, and if the lights are on, the door is open, and there’s fresh stuff in the window, people are more likely to come inside.

Is Google Begging You to Post on Your Google Business Profile?✨

What are the real benefits of posting on your GBP?

You might be thinking, “Linda, I’m already swamped. Do I really need to add another thing to my plate?” I get it. We’re all wearing a lot of hats. But trust me, this one is worth it. Think of it this way: your GBP is the modern-day phone book, and posting is how you get people to call you instead of your competition.

Here’s a little secret most people aren’t talking about: while most of the big talk is about reviews, posting is a close second. I’ve been doing this for over a decade, and I’ve seen firsthand how a little effort here goes a long way. Businesses that regularly post on their GBP see a 21% increase in user interactions compared to those that don’t, according to Google’s own insights. That’s a huge bump in getting people to check you out!

And there’s more. Businesses that post weekly see a 26% increase in local impressions. That means more people are seeing your business when they search for what you do. It’s like having a billboard for free, right on the most-used search engine in the world.

What Kind of Posts Should You Be Creating?

Don’t just post for the sake of posting. You want to post the right stuff. The content needs to be helpful to your customers and Google. Here are a few ideas that work like a charm:

Offer Posts: Have a special sale or a deal? Post an offer. Businesses that use offer posts get 33% more clicks than standard updates. It’s an instant call to action for your customers.
Event Posts: Hosting a workshop, a customer appreciation day, or a special event? Use an Event post to let people know. These posts can stay active for as long as your event lasts, which is a great way to keep your profile fresh.
Update Posts: This is the most common kind. Use it to share news about your business. Did you get a new product? Hire a new team member? Announce a new service? A simple update post with a photo is perfect.
Product Posts: If you sell products, you can add them directly to your GBP. This is an incredible feature that helps people find exactly what they’re looking for and can boost conversions by 28%.

No matter what you post, always use high-quality photos. Listings with customer-submitted photos (which you can encourage!) have 4.6 times more trust signals and can get 27% better conversions. So, when a customer sends you a great picture of your product or service, ask them if they’d mind if you put it on your GBP.

Want to see more of our tips on getting people to share reviews with you? Check out our page on Reputation Management. It all ties together!

The Super Secret Sauce: Optimizing Your Posts

Now, here’s where my decade of experience really comes in. It’s not just about posting; it’s about posting smartly. Google is always looking for signals that you are the real deal. Your posts can send those signals loud and clear.

Use Keywords Naturally: Think about what people are searching for to find your business. Let’s say you’re a plumber in Camp Hill, PA. You don’t need to write “best plumber in Camp Hill.” You could say something like, “Our team in Camp Hill just wrapped up a big water heater installation project. We’re ready for the next one!” This shows Google you’re a real business doing real work in a specific place.
Add Your Location: Always include your city or neighborhood in your posts. This helps Google connect your business to that local area, which is a huge part of ranking in the “local pack” (that little map you see at the top of a Google search).
Use a Call-to-Action (CTA): Every single post should have a purpose. Do you want them to visit your website? Call you? Learn more? Click the “Learn More,” “Call Now,” or “Order Online” button that Google provides. This helps a ton with conversion rates. Businesses with complete profiles (including things like CTAs) convert 3.2 times more often.

Do GBP Posts Impact Your Local SEO?

Yes, they do, but probably not in the way you think. It’s not a direct ranking factor like having a good website. Instead, it’s a “prominence” factor. Google wants to show searchers the most prominent, active, and helpful businesses.

Think of it like this: If two businesses are a mile away from a customer, and one has an empty, old GBP, but the other has a GBP with weekly posts, great photos, and lots of reviews, which one do you think Google will show? The second one, of course! Google loves businesses that use its free tools and keep things fresh.

A good GBP, with regular posts, helps you build trust and authority. Trust is a huge thing for Google. In fact, a study by BrightLocal found that 91% of consumers are more likely to do business with a brand that replies to all of their reviews, positive or negative. While that’s about reviews, it shows that being active and engaged on your profile matters a great deal. Posting is just another way to show that you’re an engaged business owner.

Key Takeaways

Google wants you to post. The new “Posts” hub is proof. They’ve made it easier than ever.
Posting gets you more attention. Businesses with posts get 21% more user interactions on their GBP.
Posting regularly boosts impressions. Weekly posters see a 26% increase in local impressions.
Use the right post type. Offers and events are great for driving clicks and conversions.
Optimize your posts. Use keywords, mention your location, and always include a clear call-to-action.
Posting is a trust signal. It shows Google and your customers that you are an active, trustworthy business.

For even more expert advice on how to make your Google Business Profile work for you, check out our page on Google Business Listing Optimization.

Five Most Asked Questions About GBP Posts, Answered by Linda Donnelly

How often should I post? A lot of folks ask this. My best advice is to aim for at least one to two times a week. Consistency is the most important thing. You don’t need to post every day, but a regular schedule shows Google you’re active.
How long do posts last? Most posts last for seven days. This is why a consistent schedule is so important. Event posts, however, will stay visible until the event is over, so those are great for special occasions.
Should I use photos in my posts? Absolutely! Posts with high-quality photos get more attention. Make sure the photos are clear, show what your business is about, and are not blurry or grainy.
Can I post a link to my website? Yes, and you should! Use the “Learn More” or “Order” buttons to send people to a specific page on your website, like a new service page or a blog post.
Do my posts have to be perfect? No! Just make sure they are helpful and easy to read. You don’t need to be a professional writer. Just be yourself and talk about what’s going on with your business. That’s what people want to see.

External Resources to Help You Out:

Google Business Profile Help Center: This is Google’s own page about creating posts. It’s always a good idea to check out the source.
Local SEO Guide: Moz is a trusted name in SEO. Their guide can help you understand all the different parts of local search.
How to Get More Reviews: This article has some fantastic tips on getting more reviews, which ties in perfectly with a strong GBP strategy.

I hope this helped you understand why posting on your Google Business Profile is a must-do. It’s a powerful, free tool, and Google is practically begging you to use it. If you need help with this or any other part of your marketing, feel free to reach out to us at Business Solutions Marketing Group. We’re always here to help.

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