Hey everyone, Linda Donnelly here! I’m the owner of Business Solutions Marketing Group, and for over a decade, my team and I have been right here in the trenches, helping small businesses just like yours figure out how to shine online. You know that feeling, right? You send out an email to a long list of customers, and it feels a little… generic. You know you should be talking to them one-on-one, but there just aren’t enough hours in the day.
So, what if I told you there’s a new kind of marketing that lets you talk to every single customer by name, one at a time, but without you having to be on camera all day? It’s the magic of personalized AI videos.
You might be thinking, “AI videos? That sounds cold and robotic.” But I’m here to tell you that when done right, these videos are a total game-changer. They create a powerful, human-like connection that leads to higher engagement and, most importantly, more business. Today, we’re going to dive into why this matters so much, what it’s doing for small businesses, and how you can use this technology to turn your customers into raving fans.
What is Personalized AI Video Marketing, and Why Does It Work So Well?
Personalized AI video marketing is a strategy that uses smart technology to create a video message just for one person. It’s not a pre-recorded video you send to a bunch of people. It’s a video that says their name, talks about their specific situation, and makes them feel like you’re speaking directly to them.
1. It’s About a Direct Connection
Think about how you feel when you get a generic email that says “Dear valued customer.” Now, imagine you get a video in your inbox that starts, “Hey, Linda! Thanks for asking about our services.” Which one are you more likely to open? Which one are you more likely to watch?
- It grabs attention: A study by Vidyard found that viewers are 35% more likely to open and click on a video message that has been personalized. (Source: Vidyard). That’s a huge jump in engagement!
- It builds rapport: When you talk directly to someone, they feel seen and heard. This builds a powerful connection that is hard to get with just words on a page. This kind of connection is what makes them more likely to trust you and, ultimately, buy from you.
2. It’s More Engaging Than Text
Email is a great tool, but video is even better. When you put a video in an email, it makes the email more dynamic and exciting.
- High Click-Through Rates: Including the word “video” in an email subject line can increase click-through rates by up to 65%. (Source: Campaign Monitor).
- More Clicks, More Conversions: A lot of that engagement leads to more sales. A study by Aberdeen found that businesses using personalized video saw 19% higher annual revenue growth compared to those that didn’t. (Source: Aberdeen). That’s a massive difference for your business.
Why Do Personalized Videos Lead to Higher Conversions? (The “Magic” of Personalization)
It’s not just about getting more clicks. It’s about how personalization changes the way people think about your business.
1. It Shows You Care
When you take the time to create a personalized video for someone, it shows them that they’re not just another customer. You’re showing them that you care about their specific needs and situation. This builds a level of trust and loyalty that is hard to get with other kinds of marketing.
2. It Speaks Directly to Their Problem
One of the great things about personalized videos is that you can use them to address a customer’s specific problem. For example, if a customer asks a question on your website, you can send them a personalized video with an answer.
- Solves a Problem Faster: A study found that 9 out of 10 consumers said personalized videos helped them understand a product or service better. (Source: Vidyard). When you can solve a customer’s problem faster, they are more likely to buy from you.
- The “Customer Loyalty” Factor: A less-talked-about stat is how personalized videos can help with customer loyalty. A study from Epsilon found that 80% of consumers are more likely to do business with a company that offers personalized experiences. (Source: Epsilon). This tells us that personalization isn’t just about getting a one-time sale; it’s about building a relationship that lasts.
3. It Helps You Stand Out
The internet is crowded. There are millions of businesses all fighting for attention. A personalized video is a way to stand out from the crowd and make a lasting impression. Your competitors might be sending generic emails, but you’ll be sending a video that says your customer’s name and talks to them one-on-one. This is a huge advantage.
How Can Small Businesses Use Personalized AI Videos?
You might be thinking, “This sounds great, Linda, but I don’t have time to make a video for every single customer!” And that’s where the “AI” part comes in. This new technology allows you to create these personalized videos at scale, without you having to be on camera all day.
Here are some ways our clients at Business Solutions Marketing Group are using personalized AI videos:
1. Thank You Videos
After a customer makes a purchase or a client signs a contract, you can send them a personalized video thanking them by name. It’s a small touch that can make a huge difference in building customer loyalty.
2. Follow-Up Videos
If a potential client fills out a form on your website but doesn’t book a consultation, you can send them a personalized video to follow up. It’s a much more personal and effective way to follow up than a generic email.
3. Explainer Videos
If a customer asks a question about your service, you can send them a personalized video that answers their question. This can be a great way to solve their problem and build trust at the same time. You can learn more about how we use video to boost customer engagement on our video marketing page.
4. Onboarding Videos
When a new client signs on, you can send them a personalized video to welcome them and walk them through the next steps. This makes them feel valued and keeps them engaged.
5. Reputation Management Videos
You can also use personalized videos to ask for a review. In fact, we’ve found that sending a personalized video to a happy customer is a much more effective way to get a testimonial than just sending an email. You can learn more about how we help businesses with this on our reputation management page.
The Bottom Line: Don’t Let Your Marketing Get Left Behind
The world of marketing is always changing. But one thing that will never change is the power of a personal connection. With personalized AI videos, you can create that connection with every single customer, without sacrificing your time.
If you’re ready to make your marketing work harder and convert more customers, we’re here to help. My team and I have been navigating this digital world for over a decade, and we know what it takes to build a strategy that works.
Don’t let your business get left behind. Contact us today to learn more about how we can help you turn readers into raving fans with personalized AI videos.
Visit our website at https://businesssolutionsmarketinggroup.com/ to learn more about our services. Let’s work together to make your marketing shine.
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