Imagine this: a potential client searches for a lawyer specializing in family law in Baton Rouge. They come across your Google My Business (GMB) profile. But instead of just seeing your basic information, they’re greeted with a vibrant feed of updates – recent blog posts, client testimonials, event announcements, and even a link to a free consultation offer. Intrigued, they click through to your website and schedule a meeting.

This is the power of Google Posts – a dynamic and often underutilized feature within your GMB profile that can significantly boost your law firm’s visibility and attract new clients.

Google Posts for Lawyers: A Powerful Tool to Engage Clients and Drive Traffic

The Untapped Potential of Google Posts: Statistics That Will Surprise You

While many businesses focus solely on optimizing their GMB profile with basic information, they’re missing out on the engagement and visibility boost that Google Posts offer. Consider these eye-opening statistics:

• Only 17% of businesses post on Google My Business weekly. (Source: LocalIQ)
• Businesses that post weekly on Google My Business receive 40% more calls and 29% more clicks to their website. (Source: LocalIQ)
• Google Posts with photos receive 35% more clicks than those without. (Source: Google)

These numbers highlight the significant opportunity for law firms to stand out from the competition and attract more clients by leveraging Google Posts effectively.

Why Google Posts Matter for Lawyers: Boosting Visibility and Engagement

Google Posts offer unique advantages for law firms:

• Enhanced Visibility: Posts appear prominently on your GMB profile in both search results and Google Maps, increasing your online real estate and capturing attention.
• Increased Engagement: Posts allow you to share engaging content, such as blog articles, client testimonials, and event announcements, encouraging interaction and driving traffic to your website.
• Improved SEO: Google Posts contribute to your local SEO efforts, signaling to Google that your profile is active and relevant, potentially boosting your search ranking.
• Direct Call to Action: Each post can include a call to action (CTA) button, such as “Learn More,” “Book Now,” or “Call Today,” making it easy for potential clients to take the next step.
• Showcasing Expertise: Use Google Posts to highlight your legal expertise, share client success stories, and build trust with your audience.

Business Solutions Marketing Group: Your Google Posts Experts

At Business Solutions Marketing Group, we specialize in helping law firms harness the power of Google Posts. Our team of experts will:

• Create Engaging Content: We’ll craft compelling Google Posts that capture attention, showcase your expertise, and drive traffic to your website.
• Optimize Your GMB Profile: We’ll ensure your GMB profile is complete, accurate, and optimized for maximum visibility in search results.
• Implement a Consistent Posting Strategy: We’ll develop a consistent posting schedule to keep your profile active and engaging, maximizing your reach and impact.
• Track Your Results: We’ll monitor your Google Posts’ performance, analyzing key metrics like views, clicks, and conversions to refine your strategy and ensure you’re getting the best possible results.

Our Guarantee: Increased Search and Maps Views

We’re so confident in our Google Posts strategies that we guarantee an increase in both search views and maps views for your GMB profile within the first month of our service. We’ll work closely with you to understand your goals and tailor our approach to achieve the best possible outcomes.

Types of Google Posts for Lawyers: Engaging Your Audience

Google Posts offer various content formats to engage your audience and promote your law firm:

• What’s New: Share updates about your firm, such as new attorney hires, office expansions, or recent case victories.
• Events: Promote upcoming events, such as webinars, seminars, or community outreach programs.
• Offers: Highlight special offers, such as free consultations or discounted services.
• Products: Showcase your legal services, explaining your areas of expertise and how you can help potential clients.
• COVID-19 Updates: Share important information about your firm’s response to the pandemic, such as safety protocols or virtual consultation options.

Best Practices for Google Posts: Maximizing Your Impact

To get the most out of your Google Posts, follow these best practices:

• Use high-quality images: Visuals are crucial for capturing attention. Use professional photos or graphics that are relevant to your content.
• Write compelling copy: Keep your text concise, engaging, and informative. Use strong calls to action to encourage clicks and conversions.
• Post consistently: Aim to post at least once a week to keep your profile active and engaging.
• Track your results: Monitor your Google Posts’ performance and adjust your strategy as needed.
• Stay up-to-date: Google regularly updates its Google My Business features. Stay informed about the latest changes and best practices.

Beyond Google Posts: A Holistic Approach to GMB Optimization

While Google Posts are a powerful tool, they’re just one piece of the puzzle. We offer comprehensive Google My Business optimization services, including:

• Profile Completion: Ensure your GMB profile is complete and accurate, with all relevant information filled out.
• Keyword Optimization: Incorporate relevant keywords throughout your profile to improve your search ranking.
• Category Selection: Choose the most relevant categories for your law firm to ensure you appear in the right search results.
• Photo and Video Optimization: Upload high-quality photos and videos that showcase your firm and its services.
• Review Management: Encourage positive reviews and respond to all feedback promptly and professionally.

Don’t underestimate the power of Google Posts. This often-overlooked feature can be a game-changer for your law firm’s marketing strategy. By leveraging Google Posts effectively, you can boost your visibility, engage potential clients, and drive traffic to your website. Partner with Business Solutions Marketing Group to unlock the full potential of Google Posts and achieve your marketing goals.