Hi everyone! Linda Donnelly here, and today we’re going to talk about something super important for your small business: keywords in your Google Business Profile (GBP). Now, don’t let “keywords” scare you. It’s really just about using the right words so people can find you on Google. Think of it like playing hide-and-seek, but you want to be found!
What Are Keywords Anyway?
Okay, so what are these keywords we keep talking about? They’re just the words people type into Google when they’re looking for something. Like, if you own a pizza place, keywords might be “pizza,” “best pizza,” or “pizza delivery near me.”
When you use these words in your GBP, Google knows what your business is about. And when people search for those words, your business is more likely to show up! It’s like having a secret code that helps Google understand your business.
Why Keywords Matter for Your GBP
You might be wondering, “Why should I bother with keywords?” Well, here’s the scoop:
- People Use Keywords to Find You:
- Think about it: when you need something, you Google it, right? Your customers do the same!
- If you don’t use the right keywords, they might not find you. It’s like hiding in a dark closet.
- It Helps You Show Up on Google Maps:
- When people search for something “near me,” Google Maps pops up.
- Keywords help Google know where you are and what you do, so you can show up on that map!
- Here is a stat many people miss, 68% of people who perform a local search on their smartphone visit a store within 24 hours. That means if you are not showing up on the map, you are missing out on customers!
- It Makes Your GBP More Complete:
- When you use keywords, you’re adding more information to your GBP.
- This makes it more complete and helpful for your customers.
- Did you know that businesses that are seen as complete on their GBP, get 2.7 times more clicks? That means more people are finding you and checking you out.
How to Find the Right Keywords
Now, how do you find these magical keywords? It’s easier than you think!
- Think Like Your Customers:
- What would you type into Google if you were looking for your business?
- Write down all the words and phrases you can think of.
- Use Google’s Keyword Planner:
- Google has a tool called Keyword Planner that can help you find keywords.
- It shows you how many people are searching for different words.
- Check Out Your Competitors:
- See what keywords your competitors are using in their GBPs.
- This can give you some good ideas.
Where to Use Keywords in Your GBP
Okay, so you have your keywords. Now, where do you put them?
- Your Business Name:
- If possible, include a keyword in your business name.
- For example, “Linda’s Pizza Place” instead of just “Linda’s.”
- Your Business Description:
- Write a clear and detailed description of your business using your keywords.
- But don’t just stuff keywords in there! Make it sound natural.
- Your Categories:
- Choose the right categories for your business.
- These are like keywords that Google already understands.
- Your Posts:
- Use keywords in your Google Posts to share updates and promotions.
- Your Q&A:
- Answer questions using your keywords.
Tips and Tricks
- Use Local Keywords:
- Add your city and state to your keywords.
- Like, “pizza delivery in [your city].”
- Use Long-Tail Keywords:
- These are longer phrases that are more specific.
- Like, “best gluten-free pizza near me.”
- Keep It Natural:
- Don’t just stuff keywords in there.
- Make it sound like you’re talking to a friend.
Why Business Solutions Marketing Group Can Help
At Business Solutions Marketing Group, we’ve been helping small businesses with their marketing for over a decade. We know how to find the right keywords and use them in your GBP.
We can help you:
- Find the Best Keywords: We’ll do the research for you.
- Optimize Your GBP: We’ll make sure your profile is keyword-friendly.
- Track Your Results: We’ll show you how your keywords are working.
We specialize in video marketing, reputation management, review removal, and, of course, Google Business Listing optimization. We’re here to help you get found online!
Don’t Wait!
Keywords are like little helpers that guide customers to your business. So, start using them in your GBP today!
If you have any questions or need a little help, just give us a call. We’re always here to help small businesses succeed!
Remember, getting found is the first step to getting customers! Let’s make it easy for them.
