Google just rolled out a “What’s Happening” feed for Google Business Profiles (GBP), and it’s essentially free, prime-time advertising for your business. This new section highlights your latest GBP posts alongside your social media updates, offers, and events—helping hungry diners discover tonight’s live music or today’s special in one glance.
If your last GBP post is dated 2024 (or earlier), you’re missing out on fresh marketing real estate. Right now, “What’s Happening” is available to restaurants—but we expect Google to expand it to every industry soon. Here’s how Business Solutions Marketing Group’s Google Business Optimization Pro Services make sure you’re ready to leverage it from day one.
1. Keep Social Links Synced—Automatically Showcase Your Feeds
Why it matters: Google crawls your linked social profiles (Facebook, Instagram, Twitter) and automatically pulls in your newest content.
Pro Service Solution:
- Image Uploading Tools & Google Business Posts
Our proprietary image uploader and in-house design team create SEO-optimized posts and drip them onto your profile seamlessly—so your “What’s Happening” feed always shows on-brand, high-impact content.
2. Publish Offers & Events—Stand Out in the Feed
Why it matters: Special offers and events get top billing in “What’s Happening,” drawing eyes and clicks faster than standard updates.
Pro Service Solution:
- Google Business Posts & Q&A Management
We craft dedicated event and offer posts—complete with engaging images, clear calls to action, and keyword research—then monitor and answer any customer questions that pop up, ensuring maximum visibility. - Personalized Alerts
You’ll get notified when an offer is about to expire or when a new event post should go live, keeping your feed fresh without lifting a finger.
3. Build Trust with Reviews—Fuel the Social Buzz
Why it matters: 92% of consumers read local reviews before choosing a business, and Google prioritizes profiles with a steady stream of high-quality feedback.
Pro Service Solution:
- Google Review Management
Our all-in-one review platform automates review requests (via text, email, or QR code) and integrates with your existing systems. We can also respond to each review on your behalf—so your “What’s Happening” section showcases both fresh updates and a glowing reputation. - Optimized Citations
We ensure your business name, address, and phone number (NAP) are uniform across all major directories—boosting your local SEO and helping Google trust your profile.
4. Track What Works—Data-Driven Optimization
Why it matters: Google rewards active, engaging profiles—and you need to know which posts, offers, and events drive the most clicks, calls, and direction requests.
- Heatmap Ranking Reports
Monthly, you’ll receive an interactive heatmap that shows precisely where and for which keywords your profile ranks on Google Maps. - Account Manager & Marketing Consulting
You’ll have a dedicated local SEO expert answering your questions, analyzing performance, and guiding adjustments—so your “What’s Happening” feed keeps customers coming back.
Why “What’s Happening” + Pro Services = More Customers, Less Work
- Prime Placement: Your offers and events appear above the fold in Google Search and Maps.
- Ongoing Engagement: Automated posting and review management keep content fresh.
- Hands-Off Optimization: From image uploads to Q&A, we handle every detail.
- Transparent ROI: Detailed reports show exactly how many clicks, calls, and bookings your feed generates.
By combining Google’s new social-style “What’s Happening” feature with our Google Business Optimization Pro Services, you’ll transform your GBP into a nonstop customer magnet—without adding any extra hours to your day.
Ready to Turn Your GBP into a Social Media Powerhouse?
Don’t let empty feeds and expired offers cost you customers. Get started with our Google Business Optimization Pro Services today and watch “What’s Happening” become your most potent, cost-free marketing channel.
GBP LInk – https://g.co/kgs/GR8yH4a
