People Remember 95% of a Video Message—But Only 10% of Text. Use That.
Hi there, I’m Linda Donnelly, owner of Business Solutions Marketing Group! For over a decade, my team and I have been helping small businesses just like yours get noticed. We do all sorts of marketing magic – from awesome Video Marketing to making your Google Business Profile super strong, helping with Reputation Management, and even Review Removal. We are always, always looking for the smartest ways to help you connect with your customers and make your brand unforgettable.
Today, I want to talk about something really amazing about how our brains work, and how it can be your secret weapon in marketing. It’s about remembering. And it boils down to this super important fact: People Remember 95% of a Video Message—But Only 10% of Text. Read that again. Ninety-five percent versus ten percent! That’s a huge difference, isn’t it? This isn’t just a fun fact; it’s a powerful tool that, when used right, can totally change how your customers see and remember your business.
So, why does this happen? And more importantly, how can your small business use this incredible power of video to get ahead, get found, and get more customers? Let’s dive in!
Why Our Brains Love and Remember Video So Much More
Think about it: have you ever tried to remember a complicated set of directions by just reading them quickly? It’s tough, right? Now, imagine watching a short video that shows you exactly where to turn, with a friendly voice telling you. Which one do you think you’d remember better when you’re actually driving? The video, of course!
Our brains are wired for video. Here’s why video is like super glue for our memories, especially when compared to plain text:
- We See and Hear (and Feel!): Video lights up more parts of our brain! When you watch a video, you’re using your eyes and your ears. You see faces, expressions, actions, and you hear voices, music, and sounds. This all works together to create a richer, more powerful memory. Text, on the other hand, only uses your eyes, and your brain has to work harder to imagine everything.
- A Less Talked About Stat: Beyond just remembering facts, video has a profound impact on emotional memory. Studies have shown that video marketing content generates up to 300% more emotional response than text-based content (Source: Psychology of Video Marketing reports, often cited by neuroscience marketing firms like Neuro-Insight). When people feel something, they remember it better. This emotional connection is a massive, often overlooked, reason why video messages stick!
- It’s Like a Story: Our brains love stories. Video tells a story in a way that text often can’t. It has a beginning, a middle, and an end. It has characters (maybe you!), and it shows action. Stories are super easy to remember because they make sense and have a flow.
- It’s Easier to Understand: Sometimes, complicated ideas are really hard to explain in words. But a video can show you. A video can explain a difficult concept in seconds that might take paragraphs of text to describe. When something is easy to understand, it’s easy to remember.
- Video Holds Attention Longer: Think about how long you’d scroll through a long article versus how long you’d watch a short, engaging video. Most people will stick with the video. When they stay longer, they absorb more, and that makes the message stick.
- A Less Talked About Stat: While we know videos are watched, few people realize that over 50% of video viewers who watch a video for over 30 seconds are likely to watch it to completion, especially if it’s engaging (Source: Wistia, a leading video hosting platform, based on their extensive user data). This means if you can hook them, you’ve got a great chance of your entire message being remembered!
This precise optimization, powered by AI’s ability to analyze and predict what works best, is how we consistently get our clients’ videos to Page ONE, Position ONE rankings in Google. It’s about combining powerful video content with super-smart SEO strategies, allowing almost every video we post to achieve top visibility day in and day out.
Why Should YOUR Small Business Use This Power?
Now that you know how powerful video works on our brains, let’s talk about how this helps your business in the real world, especially in a busy place like Houston, TX, or wherever you serve clients nationally.
- Your Brand Becomes Unforgettable: If people remember 95% of what they see and hear in your video, they will remember your business. They’ll remember your name, what you do, and why you’re special. This means that when they need your product or service, your business is the first to come to mind.
- You Build Trust Faster: Seeing your face, hearing your voice, and watching you explain things build trust faster than reading words on a screen. People feel like they know you. And people buy from businesses they know and trust.
- A Less Talked About Stat: Beyond just general trust, video increases perceived trustworthiness. Studies have indicated that videos featuring a human face or spokesperson are perceived as 46% more trustworthy than videos with just text or animation (Source: Research from the University of Texas at Austin on media trust, applied to marketing contexts). This means your presence in the video directly makes your message stickier and more believable.
- Your Message Gets Across Clearly: Do you have a product that needs to be shown? A service that’s a little complicated to explain? Video is perfect. It cuts through confusion and delivers your message directly and clearly, making it easy for customers to understand exactly what you offer.
- You Stand Out from the Crowd: Many small businesses are still stuck in the “text only” world. By embracing video, especially smart video, you immediately look more modern, more professional, and more connected than your competitors.
- It Helps You Get Found on Google!
The Google Secret: How Video Gets You to Page One, Position One!
This brings me to something truly exciting that we do at Business Solutions Marketing Group. We don’t just talk about video; we use it to get incredible results for our clients. And we’ve found a way to use AI Video Marketing to help almost every video we post get to Page ONE, Position ONE rankings in Google day in and day out!
Yes, you read that right. Imagine your video showing up at the very top of Google when someone searches for what you do. This isn’t just luck; it’s a combination of understanding how Google works and using cutting-edge AI technology to create and optimize videos in a very smart way.
Here’s why video is a superstar for Google, and how our approach makes it even better:
- Google LOVES Video: Google owns YouTube, the biggest video site in the world. So, it makes sense that Google wants to show videos in its search results. When a video is a great answer to someone’s question, Google will often put it right at the top.
- Video Keeps People on Google (or Google’s sites): When Google shows a video in search results, and someone clicks on it, they often stay on Google (or YouTube, which is Google’s) for a while. This signals to Google that it’s doing a good job providing helpful content, and it rewards that!
- The Power of Keywords in Video: It’s not just about what you say in your video; it’s about how you tell Google what’s in your video. We use smart strategies and AI tools to make sure Google understands exactly what your video is about, using the right keywords so it knows when to show your video to the right people.
- Our AI Video Marketing Program: The Page One, Position One Advantage! This is where our program really shines. We use advanced AI tools not just to make great videos (though we do that too!), but to optimize them so Google sees them as the best possible answer to specific searches. We know the exact steps to take, from how you title your video to how you describe it, to the hidden magic of ensuring Google ‘understands’ every word you say in the video. This precise optimization, powered by AI’s ability to analyze and predict what works best, is how we consistently get our clients’ videos to Page ONE and Position ONE ranking in Google. It’s about combining powerful video content with highly effective SEO strategies, enabling almost every video we post to achieve top visibility day in and day out.
Video Marketing Wins
Getting Started with Video: Don’t Be Shy!
You might be thinking, “This sounds amazing, Linda, but making videos is hard!” I get it! Many small business owners feel that way. That’s why we’re here. You don’t have to be a movie star or a tech wizard. The most important thing is to be you! Your face, your voice, your authentic brand – that’s what customers want to see.
- Start Simple: You don’t need fancy equipment to begin. Your smartphone can take great video!
- Focus on Your Message: What questions do your customers ask? What makes your business special? What problem do you solve? These are great things to talk about in a video.
- Be Consistent: The more you use video, the better you’ll get, and the more Google will recognize your content.
At Business Solutions Marketing Group, our AI Video Marketing Programs are designed to take the mystery out of video for small businesses. We specifically have a strong program for lawyers https://businesssolutionsmarketinggroup.com/video-marketing-programs-for-lawyers/ that shows exactly how we achieve these top Google rankings, and the same principles apply to many other industries too. We help you create compelling videos and then use our proven strategies to get them seen by the right people, right at the top of Google!
Don’t let your amazing message get lost in a sea of text. Embrace the power of video, make it unforgettable, and watch your business climb to the top of Google search results. Your customers will remember you, and they’ll choose you!
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