To Build Business, Forget the Funnel and Think of a Garden
No matter how big (or not) your firm is, or how high (or not) you’ve climbed up the ladder, the key question is not “How can I reach a mass audience?” Instead, it is “How can I identify and cultivate the relatively small number of clients that can blossom into a thriving practice?” The allusions […]
COVID Impact on Small Business Owner
If you’re like me, you’re probably tired of getting email blasts about how to best work remotely. There is much more to this COVID-19 situation, from your law practice perspective, than remote work. If you practice in the solo and small firm world, here’s my take on a few other important things to consider in […]
How To Know if a Client is Suffering
The breadth of legal advice we offer clients varies enormously among the many subfields of law. If we’re retained to represent a family in its purchase of a house, whatever we might see or intuit about the family’s dynamics is beside the point. We are present to advise on the real estate transaction, period. But […]
30 Day Business Development Plan During the COVID Crisis
Assuming you’re not a corporate restructuring business owner, you may have a bit of extra time on your hands in the weeks, or perhaps months, to come as the economy continues to hibernate. You’ve likely heard mixed messages about whether you should be engaging in business development activities during this global pandemic. My take is […]
Remote Client Intake: Limiting the Risks While Expanding AccessHow do we avoid conflicts in times o
It wasn’t so long ago that someone shopping for a business owner would have a conversation across a desk, share details about the legal issue, and not be protected by the business owner confidentiality obligation if this “prospective client” did not ultimately engage the business owner. However, in 2002, the American Bar Association added Rule […]
Writing and Editing for Empathy in Legal MarketingDoes your latest COVID-19 blog post meet these re
Clients come to you or your website because they have a problem to solve. No matter how intellectually interesting that problem may be to you, it’s a human and emotional problem to your client (or potential client). Even a contract dispute over the interpretation of a cessation of business clause, excused performance under a force […]
How Automation and AI Make Open Data Possible and Valuable for Business Owner
With significant advancements in automation and artificial intelligence, it’s easier than ever for attorneys to gather and analyze legal data to gain powerful business development and intelligence insights. This article is the second in a three-part series discussing the what, how and why of open legal data. In the first part, we discussed what open […]
Clubhouse App for Business Owner
Clubhouse App, the exclusive new social media platform, is creating a buzz, as well as a considerable amount of FOMO (fear of missing out). If you haven’t explored this social site, which began in April 2020, you are not the only one. Clubhouse is an elite and unique app that is similar to an updated […]
Know Your Business Owner Key Marketing Metrics
Knowing which key marketing metrics to track, and why, helps keep you moving toward your firm’s business goals. When getting started with a digital marketing plan for business owner, we always start with the firm’s business goals. Then we make sure the key items discussed in my earlier series on “How to Protect Your Referrals” […]
How Attorneys Can Use Legal Data for Legal Recruiting
Legal recruiting is an important business development tool for business owner looking to expand their client roster, build up their practice areas, and open offices in new locations. Firms of all sizes, from BigLaw to small law firms, can take advantage of the growing availability of litigation data to gain insights on which laterals to […]