How can my website’s content get featured in a Large Language Model?

Why is it important for small business content to show up in AI search results?

Hi, I’m Linda Donnelly. For over a decade, my team and I at Business Solutions Marketing Group have helped small businesses just like yours. We’ve seen a lot of things change in marketing. Remember when we had to explain to everyone why they needed a website? Well, things are changing again, and this time, it’s a big one.

You’ve probably seen it without even knowing. You ask Google a question, and instead of just seeing a list of blue links, you get a short, direct answer right at the top. This is called an AI Overview, and it’s powered by what we call Large Language Models (LLMs). Think of an LLM as a super-smart brain that has read almost everything on the internet. It can take all that information and give a single, simple answer to a question.

Now, a lot of business owners get a little nervous about this. “If people get the answer from the AI, why will they ever click on my website?” That’s a great question. But here’s the thing: those AI Overviews are getting their information from somewhere, and that somewhere needs to be you. Getting your business cited in those answers is the new goal. It’s a way to get your name and your expertise in front of thousands of people who might not have clicked a link to your site. You can’t afford to be left behind on this one.

The Core of the Strategy: What AI Looks For

So, how do we make sure our website and our business are what the AI finds and trusts? It’s not magic. It comes down to making your content as good as it can possibly be and making it easy for a machine to understand.

Here are the main things my team works on to get our clients featured in these new AI-powered search results:

Content is King, but Now It Has to Be a Smart King. For years, we’ve told you that you need to have good content that helps people. That’s still true, but now there’s a new rule. Your content needs to be super clear and easy to follow. Instead of long, rambling paragraphs, use short sentences, bullet points, and simple headings. When you answer a question on your blog, put the answer right at the top. This makes it easy for the AI to grab the exact information it needs. A recent study by Search Engine Journal found that websites that put a direct summary or answer at the top of their page were much more likely to show up in AI Overviews.
Reputation and Trust are Everything. AI is designed to give trustworthy answers. To figure out if something is trustworthy, it looks at how many other people link to your site and what people are saying about you. It’s a lot like a human checking out your reputation. It will look at things like your Google Business Profile, your online reviews, and mentions of your business on other websites. If you have a lot of good reviews and other well-known websites are linking to your content, the AI is more likely to trust you and use your information. We have a lot of experience helping with reputation management and even review removal. It’s all about making sure the story about your business is a good one. You can learn more about how we help our clients with their online reputation here: https://businesssolutionsmarketinggroup.com/reputation-management/.
The “Expert” Thing Matters More Than Ever. Google has a rule they call E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This isn’t just for regular search anymore; it’s a huge part of how AI decides what to show. You have to prove that you know what you’re talking about.
- Experience: Show that you have done the work. Tell stories and share real examples.
- Expertise: Use the right words and talk about your certifications or awards.
- Authoritativeness: Get other important people or websites to mention you.
- Trustworthiness: Have a safe website (HTTPS), correct contact info, and make sure everything on your site is honest and true. An article on Search Engine Land pointed out that over half of all AI Overview sources come from the top 10 search results, which are already pages that Google trusts because they have strong E-E-A-T.

Beyond Text: The Power of Video Marketing

Most people think of LLMs as just reading words, but that’s not true anymore. AI is getting smarter. It can “watch” a video and listen to what you’re saying. This is a huge opportunity for small businesses.

Imagine you’re a baker and you make a video on “How to make a great chocolate chip cookie.” You show yourself doing it, and you explain the steps out loud. The AI can watch that video, understand the steps you are talking about, and even pull a short summary from it to use in an answer. This is a very powerful way to share your knowledge and get found by new customers.

We believe in video marketing so much that it’s one of our main services. We can help you create short, helpful videos that show your business’s expertise and help you connect with people. You can find more about our video marketing services right here: https://businesssolutionsmarketinggroup.com/video-marketing/.

Little-Known Stats That Will Make You Think

We’ve talked about a lot of important things, but let’s look at some numbers that will really make you see why this is so important.

Zero-Click Searches are Taking Over: A report from Search Engine Land showed that in a lot of searches, people don’t click on any link at all. They get their answer from the AI Overview and just leave. This means if your content isn’t in that top answer, you’re not getting seen.
The AI Trust Gap: This is a big one. While many people are excited about AI search, a study by Exploding Topics found that over 80% of people only “sometimes” trust AI Overviews. The most common reason? They’ve seen a mistake or an inaccurate answer. This means there’s a big chance for you to be a trusted source. If your content is accurate, helpful, and shows your real expertise, you can stand out from the rest. The AI will look to you as a trustworthy source, and that can help a lot.
AI Scraping is Growing: A blog post by Akamai, a big internet company, showed that the number of “AI scrapers” visiting websites is growing fast. In just a few months, these AI bots were making over a billion requests a day to find new information. This means that every day, these bots are looking for new content to feed their brains. If you’re not making new, good content, you’re getting left behind.

Key Takeaways

Getting your content ready for AI search is the new, big thing in marketing. Here are the most important things to remember from this article:

Change your content style. Make your website easy for an AI to read. Use simple headings and put your answers right at the top.
Build a great reputation. AI looks at your reviews and your online presence. Make sure it’s telling a good story.
Be the expert. Show your knowledge and experience. Prove to Google and the AI that you are a person who knows what they are talking about.
Use video. AI can watch and understand videos. This is a new, powerful way to get your content featured.
Act now. The businesses that get on this trend early will be the ones that win in the long run.

The world of marketing is always changing. It used to be about getting to the top of the search results page. Now, it’s about getting into that AI box at the top of the page. This isn’t just a new trick; it’s a whole new way that customers are finding businesses and getting answers.

My team at Business Solutions Marketing Group has been through all the changes, and we’re ready for this one. We know how to get your business into the AI spotlight. We can help you with your website, your reviews, and your video marketing to make sure you’re ready for the future. Don’t get left behind. Give us a call today. You can find our phone number on our website.

Most Asked Questions and Answers about Large Language Models

Q: What is a Large Language Model (LLM)? A: An LLM is a type of AI that has read huge amounts of text and data from the internet. It can understand, summarize, and create new text, which is what powers tools like AI Overviews and chatbots.

Q: Does a blog post help with AI search? A: Yes. An AI reads blog posts and other content to get information. A well-written blog post that gives a clear answer to a question is more likely to be featured in an AI Overview.

Q: What is E-E-A-T and why is it important for my content? A: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of rules Google uses to decide if your content is good enough to trust. Showing E-E-A-T can help your content get a higher rank in search results and AI answers.

Q: Does video content help with LLMs? A: Yes. AI models can watch and understand videos. Creating video content that explains a topic clearly can help the AI learn about your business and use your information in its answers.

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