The Ultimate Guide: Is Video Marketing Really Worth It for Small Businesses?

Is Video Marketing an Effective Way to Get More Customers? 💰

Hi there, I’m Linda Donnelly, owner of Business Solutions Marketing Group. For over ten years, my team has been helping small businesses just like yours figure out how to stand out and get more sales. We’ve seen a lot of changes in marketing, but one thing is for sure: video isn’t just a trend anymore; it’s a must-have tool.

Think about it. We’re all glued to our phones, scrolling through social media, and what catches our eye more than anything? A video. It’s not just a picture or a block of text. It’s a story with sound and motion. It feels alive. And that feeling is what makes video so powerful.

I’ve been asked many times, “Linda, is video marketing really worth all the effort?” My answer is always a big, resounding “Yes!” In 2023, a staggering 91% of businesses were already using video as a key part of their marketing plan (Wyzowl, 2023). This isn’t just a few companies experimenting; it’s almost every business out there. The reason is simple: it works.

What Happens When You Add Video to Your Marketing? 🎯

You might be thinking, “That’s nice, but what exactly does video do for my business?” Well, let’s break it down. Video doesn’t just get you views; it helps people remember you, trust you, and ultimately, buy from you.

Video Helps People Remember You

Did you know that people recall a staggering 95% of messages they get from a video? Compare that to just 10% from text (Wyzowl, 2023). That’s a huge difference! If you want your customers to remember your name, what you do, and why you’re great, video is the best way to do it. It sticks in their brains much better than a flyer or an email. When it comes to being memorable, video is the clear winner.

Video Builds Trust and Authority

People buy from people they trust. With video, you can show your face, talk about your business, and let customers see what you’re all about. This helps build a real connection. A study by Wyzowl found that 87% of people say video quality has a big impact on their trust in a brand. This doesn’t mean you need a Hollywood budget, but it does mean your videos should be clear, well-lit, and easy to hear. The more authentic you are, the more people will trust you. You can show behind-the-scenes footage, introduce your team, or share customer testimonials to build a strong bond.

Video Gets You More Traffic and Sales

This is where the real magic happens. Videos don’t just feel good; they make money.

More Website Traffic: According to a HubSpot study, 82% of marketers said that video content helped them get more visitors to their website (HubSpot, 2025). This is a big deal! When people see your video on social media or in search results, they are more likely to click through to your site.
More Leads: In fact, 88% of marketers say video has helped them get more leads, which are those potential customers you can talk to and turn into sales (SundaySky, 2025).
Direct Sales: And here’s the best part: 84% of people say that watching a video has convinced them to buy a product or service (SundaySky, 2025). That’s not just a guess—it’s a proven fact.

Is Video Marketing an Effective Way to Get More Customers? 💰

How Do You Use Video to Get These Amazing Results? 🎬

Now that you know how powerful video is, you might be wondering where to start. You don’t need to be a movie director. The key is to think about the different stages a customer goes through when they are thinking about buying something from you. We call this the “customer journey.”

1. The “Awareness” Stage: Getting Noticed At this point, a potential customer doesn’t even know they need you. Your job is to grab their attention and make them aware of your business.

Short-Form Videos: These are the little videos you see on TikTok, Instagram Reels, and YouTube Shorts. They are super popular and can get you in front of tons of people. These quick, engaging clips are great for showing a product, sharing a quick tip, or just making people laugh. They are the top choice for marketers because they get high engagement and the highest ROI (HubSpot, 2025).
Brand Story Videos: A short video about who you are, what you do, and why you started your business can connect with people on an emotional level. Remember, people buy from people, not just businesses.

2. The “Consideration” Stage: Helping People Decide Now your potential customer knows about you, but they are still trying to figure out if you’re the right choice. This is where you give them more information and show your expertise.

Explainer Videos: These videos explain what your product or service is and how it helps solve a customer’s problem. 91% of consumers say they have watched an explainer video to learn about a product or service (Wyzowl, 2025).
How-To Videos: Teach your audience something useful! Whether it’s how to use your product or a simple tip related to your industry, these videos build trust and show that you’re an expert.
Webinars: A longer video where you teach a class or present a topic is a great way to show a deeper level of knowledge. This is perfect for B2B businesses and service providers.

3. The “Conversion” Stage: Turning a Viewer into a Customer This is the final stage. The customer is ready to buy, and you need to give them a reason to choose you.

Testimonial Videos: This is one of my favorite types of video. A real customer talking about how great your business is can be incredibly powerful. A study on user-generated content found it can be 9.8 times more impactful than influencer content (Bunker Hill Media, 2025). It’s an authentic way to show social proof.
Product Demo Videos: Show your product in action! Let customers see exactly what they’ll get and how it works. These videos help reduce any last-minute doubts and encourage people to click that “buy” button.

Video’s Secret Power: Helping Your SEO

When we do SEO at Business Solutions Marketing Group, we think about how everything works together. Video isn’t just for social media; it can seriously help your website show up higher in Google searches.

More Time on Your Site: When you embed a video on a page on your website (like this one!), people tend to stay on that page for much longer. In fact, pages with video see an average session duration 2.6 times longer than pages with just text (Draft.dev, 2025). Google loves this! It tells Google that your page is valuable and interesting, which can help your rankings.
Lower Bounce Rate: A bounce rate is when someone visits your website and then leaves right away. A video can make people stay and explore, which lowers your bounce rate and signals to Google that your site is high-quality.
Rich Snippets: When you search for something on Google, sometimes you see a video thumbnail right there in the search results. This is called a “rich snippet,” and it makes your listing stand out from all the others, leading to more clicks. Video content is also frequently referenced in Google’s new AI Overviews, giving you another chance to be seen by potential customers.
Keyword Power: You can optimize your video’s title, description, and even the transcript with keywords. Search engines can’t “watch” your video, but they can read the text around it, which helps them understand what your video is about and rank it for the right search terms.

Putting It All Together: A Plan for Your Business

Creating videos doesn’t have to be hard or expensive. Many of my clients start with just their smartphones. The key is to have a plan.

First, decide what you want to achieve. Do you want more brand awareness? More sales? Better customer service? Then, create a few different kinds of videos to help you reach those goals.

If you’re a local business, you can use video to show your storefront, introduce your staff, or give a quick tour of your shop. If you’re a service business, you can make a video explaining what you do and how you help people. Need some inspiration? Check out case studies from other businesses, like how GoPro uses customer videos to sell their products (Sajib Roy, 2025).

If this all sounds like a lot, don’t worry. This is exactly what we specialize in at Business Solutions Marketing Group. We can help you with everything from creating a video strategy to managing your online reputation and optimizing your Google Business Listing. We’re all about helping small businesses thrive. Visit our services page to learn more about how we can help you with video marketing, reputation management, and more.

Key Takeaways

Video is a must-have tool. In 2023, 91% of businesses used video marketing because it works.
Video makes you memorable. People remember 95% of what they hear in a video, which helps you stand out.
Video builds trust. Showing your face and being authentic helps customers connect with you and feel confident in your business.
Video increases sales. 84% of people have bought a product or service after watching a video about it.
Video helps your SEO. By keeping people on your website longer, video tells Google that your page is valuable, which can lead to higher rankings.

You don’t need a huge budget. Start simple with your smartphone and focus on being helpful and authentic.

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