Today, we’re going to talk about something super powerful: video!
You might be thinking, “Video? Isn’t that just for TikTok dancers or big companies with huge budgets?” Nope! Video is one of the best friends your small business can have when it comes to getting to the top of Google. It’s not just a trend; it’s how people like to learn and shop these days. And when people are happy, Google is happy!
So, grab a comfy seat, and let’s chat about how video boosts your SEO and helps you rank higher on Google. It’s simpler than you think, and the results? Well, they’re pretty amazing!
How Video Boosts Your SEO and Helps You Rank Higher on Google
You know how when you search for something on Google, sometimes you see little video clips right there in the results? Or maybe a video shows up super high on the page? That’s not by accident! Google loves video, and it’s trying to give people what they want. And what people want is video.
Think about it: Would you rather read a really long instruction manual, or watch a short video that shows you how to do something? Most folks would pick the video! And Google knows this.
Let’s break down why adding videos to your business’s online presence is like giving your SEO a superhero cape!
Video Makes People Stick Around (And Google Loves That!)
Imagine someone clicks on your website from Google. If they quickly look around and leave, that tells Google, “Hmm, maybe this page wasn’t that helpful.” But if they click on your page and stay for a while, Google thinks, “Aha! This page must be really good!” This “sticking around” time is called dwell time.
And guess what helps people stay on your page longer than almost anything else? You got it – video! Studies show that people spend 2.6 times longer on web pages that have videos compared to pages without them. (Source: Tavus, 2025). That’s a huge boost to your dwell time! When Google sees people hanging out on your page, it gets a strong signal that your content is valuable and worth showing to more people.
It’s like inviting someone over, and they enjoy themselves so much they stay for dessert! Google sees that happy customer and says, “Let’s send more happy customers over here!”
Videos Get More Clicks in Google Search Results!
When your business shows up on Google, you want people to click on your link, right? Well, guess what? If your search result has a little video thumbnail next to it, people are much more likely to click!
Video search results can have a 41% higher click-through rate (CTR) than plain old text results. (Source: Sagapixel, 2025). That means almost half again as many people are choosing your link just because there’s a video there. It’s like having a flashing neon sign next to your listing, telling people, “Click here! There’s something cool inside!” More clicks mean more visitors, and more visitors tell Google you’re important.
And here’s a stat not many folks talk about: pages with videos are 50 times more likely to achieve organic page rank compared to plain text content. (Source: Sagapixel, 2025). That’s a mind-blowing number! It means your chance of getting onto that first page of Google goes way, way up just by adding video.
Is Video Really Key to Boosting My SEO?
Google Really, REALLY Likes Video Content
Google owns YouTube, which is the second largest search engine in the world! So, it’s no surprise that Google has a soft spot for video. They want to show people the best, most helpful content, and often, that’s video.
Did you know that video content is expected to make up 82% of all internet traffic by 2025? People are watching videos constantly. If you’re not making videos, you’re missing out on how most people prefer to get their information.
When you have videos on your website, Google sees that you’re keeping up with how people like to learn. It helps Google understand your content better too, especially if you add descriptions and transcripts to your videos. This makes your website seem more complete and helpful, which Google absolutely loves.
Video Helps You Shine in Local Google Searches!
For small businesses, showing up in local searches is super important. When someone searches for “coffee shop near me” or “plumber in [Your City],” you want to be at the top!
Local search statistics are amazing: 46% of all Google searches are local, and 88% of consumers who do a local search will call or visit a business within 24 hours! That’s right – almost everyone who searches locally is ready to act quickly.
How does video fit in here? Well, a super strong Google Business Profile (that’s your free Google listing with your hours, address, and photos) can include videos! Videos on your Google Business Profile, especially short ones showing your storefront, your team, or your unique products, can make your listing pop. They give people a quick visual tour and help them feel more comfortable choosing you. They add a personal touch that plain photos sometimes can’t.
Think about it: if someone is looking for a local bakery, and one listing has a quick video showing fresh bread coming out of the oven, and another just has a picture of the outside of the building, which one do you think they’ll click? The video, of course!
Video Builds Trust and Makes You the Expert
When people watch a video of you, your team, or your products, it helps them feel like they know you. It builds trust! It’s much harder to hide behind a camera than behind a wall of text. When you’re on video, you’re showing up, being real, and being an expert.
Here’s a less common but powerful stat: Personalized videos are 35% more likely to keep viewers engaged than videos that aren’t personalized. (Source: Tavus, 2025). Even if you can’t make every video personalized, just having you (the owner!) or a friendly staff member talking directly to the camera makes it feel more personal. That connection builds trust, and trusted businesses get more business.
Plus, video makes complicated things easy to understand. Want to explain how your unique service works? A short explainer video is way better than a long, confusing article. And when you explain things well, people see you as the expert!
The Power of YouTube: Google’s Favorite Video Playground
Since Google owns YouTube, it’s no surprise that YouTube videos often get special treatment in Google search results. Creating a YouTube channel for your business isn’t just about getting views on YouTube; it’s about getting found on Google!
YouTube is massive. There are over 2.5 billion people using YouTube every month (Source: Descript, 2025). And over 1 billion hours are streamed on YouTube daily (Source: Descript, 2025). That’s a lot of eyes!
Even if your video is hosted on YouTube, you can embed it (which means putting it directly) onto your website. This gives you the best of both worlds: YouTube helps your video get found, and having it on your website helps your website’s SEO by boosting dwell time and engagement.
What Kinds of Videos Should Your Business Make?
You don’t need fancy Hollywood movies. Simple, helpful videos are perfect!
- Explainer Videos: Show how your product or service works.
- Testimonial Videos: Have happy customers talk about how great you are. (These are GOLD!)
- How-To Videos: Teach people something related to your business (e.g., “How to choose the right [product],” “How to care for [item]”).
- Behind-the-Scenes Videos: Show off your team, your shop, or your unique process. People love seeing the real people behind the business!
- FAQ Videos: Answer common questions your customers have.
Remember, 96% of consumers have watched explainer videos to learn about a product or service. (Source: Marketing Insider Group, 2023 data, still highly relevant). People are looking for these!
Video Marketing: It’s Not Just About SEO, It’s About Results!
While we’re talking about SEO, it’s worth remembering that video does so much more for your business.
- Conversions: Landing pages with embedded videos can increase conversion rates by up to 80%! That means more visitors turn into customers!
- Lead Generation: 86% of marketers say video has helped them get more leads. More leads means more potential sales!
- Understanding: 80% of people say video helps them understand a product or service better than text alone. Clear understanding leads to confident buying!
The numbers don’t lie: video is a powerhouse for your small business. And with 91% of businesses already using video marketing, it’s clear this isn’t something you can ignore if you want to stay ahead.
Ready to Make Your Business a Google Superstar with Video?
Putting it all together, video is like rocket fuel for your SEO. It keeps people on your site longer, gets you more clicks in search results, makes Google happy, helps you show up in local searches, and builds tons of trust with your customers.
For over ten years, Business Solutions Marketing Group has been helping small businesses just like yours across the US. We live and breathe this stuff! We know how to create amazing Video Marketing that gets seen, how to optimize your Google Business Listing so you pop up in local searches, and how to use Reputation Management and Review Removal to make sure your online image is spotless.
Are you ready to stop wishing you were at the top of Google and start actually being there? Let’s use the power of video to get your business more customers and more success!
Don’t wait another day to unleash the power of video for your business! We make it easy, even if you’re camera-shy.
Visit us at BusinessSolutionsMarketingGroup.com or call Linda and the team directly at (800) 587-0366 for a FREE consultation! Let’s chat about how custom video strategies can get your business ranking higher on Google, attracting more happy customers, and boosting your bottom line. Your competition won’t know what hit ’em!
Is Video Really Key to Boosting My SEO?
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