The 5 Most Overlooked Google Business Profile Features (That Impact Ranking!)

If you’re a small business owner, you probably already know about Google Reviews and business hours. But did you know there are hidden tools in your Google Business Profile that can help you show up higher on Google?

Most people miss these features — and missing them can hurt your ranking.

At Business Solutions Marketing Group, we help small businesses shine online. After more than 10 years of helping companies with their Google profiles, we’ve learned that small changes make a big difference.

Let’s look at the 5 most overlooked features that can help your business get more calls, more clicks, and more customers.

1. Services and Products Section

This feature is one of the most powerful — but barely anyone uses it!

Inside your Google Business Profile, you can list:

• Services you offer
  
• Products you sell
  
• Descriptions
  
• Pricing (optional)
  

Why it matters:

👉 Businesses that fill in this section are more likely to appear in voice searches and long-tail keyword searches.

📊 Stat You Should Know:
Only 39% of businesses are using the Services section properly, yet Google shows these entries in “related to your search” results. (Source: Sterling Sky)

Bonus tip: Add keywords like your service + location (example: “Lawn care in Tampa”).

2. Questions & Answers (Q&A)

Most people don’t even realize this section exists! But it’s visible to your customers — and to Google.

Here’s how it works:

• Anyone can ask a question on your profile
  
• Anyone (including you!) can answer it
  
• Google indexes these questions for search
  

This means if someone asks, “Do you offer same-day service?” and you say yes, Google may show your profile when someone searches “same-day [your service] near me.”

📊 Hidden Gem Stat:
Less than 25% of businesses actively manage their Q&A section — but those who do see a 22% higher engagement rate. (Whitespark, 2023)

Pro tip: Post your own questions and answer them. Think of it like an FAQ section that boosts your SEO!

3. Attributes (a.k.a. Business Highlights)

Google lets you add attributes to show things like:

• “Women-led”
  
• “Black-owned”
  
• “Wheelchair accessible”
  
• “Online appointments available”
  
• “Veteran-owned business”
  

These may seem small, but Google uses them to match your profile with specific searches.

Example: Someone types “veteran-owned marketing company” — and boom, you show up.

📊 Surprising Stat:
Businesses that enable niche attributes see 18–25% more profile views, according to Google’s Local Search team.

So yes — even these “small details” can help customers find you faster.

4. Photo and Video Uploads (Yes, This Affects Ranking!)

Did you know Google ranks you higher when you post photos and videos regularly?

That’s right — profiles with new media show up more often, especially in Google Maps.

📊 What the Data Says:

• Businesses with over 100 photos get 520% more calls than the average (BrightLocal)
  
• Those that add videos get 2x more engagement
  
• And less than 10% of businesses update their media weekly
  

Quick tip: Post behind-the-scenes photos, before/after shots, and video clips of your work. You don’t need to be a pro photographer — just be consistent!

5. Google Posts (Mini Blog Posts That Drive Action)

Google Posts are like social media updates — but they live right on your Business Profile.

You can post about:

• Sales
  
• New services
  
• Seasonal tips
  
• Events
  
• Announcements
  

These posts show up in your profile when people find you on search or maps. They also signal to Google that your business is active.

📊 Most Missed Feature:
Only 17% of businesses post on Google regularly, even though those who do see 28% more clicks to their website. (Source: Moz)

Keep it simple: A photo, 2–3 sentences, and a call to action like “Call Now” or “Learn More.”

🔍 Recap: Why This Matters for SEO

Let’s connect the dots. Here’s why using these 5 features helps you rank higher:

• You’re giving Google more keywords and content to understand your business
  
• You’re keeping your profile fresh and active
  
• You’re improving user engagement — which Google loves
  
• You’re answering questions before people even ask
  

The result? More visibility, more traffic, and more leads.

💡 Final Thoughts from Linda

I’ve worked with small businesses for over a decade, and I see it every day — those who take time to fully use their Google Business Profile get more calls, more reviews, and more sales.

These little-known features might seem small, but they pack a punch when it comes to your SEO and online visibility.

And the best part? You don’t need a big budget to use them — just a little time, consistency, or a great partner who can handle it for you (like us 😊).

📞 Want help optimizing your Google Business Profile the right way?

Let’s talk