Imagine this: a potential client searches for a “personal injury lawyer” in their area. At the top of the search results, they see your law firm’s Google My Business profile, complete with a compelling photo, a 5-star rating, and a recent Google Post announcing a free webinar on accident claims. Intrigued, they click on your profile to learn more.
This is the power of Google Posts in action.
At Business Solutions Marketing Group, we’ve been helping law firms optimize their online presence for over a decade. We know that Google Posts are a hidden gem that many firms overlook, but they offer a powerful way to engage with potential clients, boost your local SEO, and drive traffic to your website.
What are Google Posts?
Google Posts are short updates that appear directly on your Google My Business (GMB) profile in search results and on Google Maps. They allow you to share timely and relevant information with potential clients, such as:
- Announcements: New services, events, or webinars.
- Offers: Special promotions or discounts.
- Blog Posts: Excerpts from your latest blog articles.
- Case Results: Recent case wins or settlements (with client permission).
- Team Member Spotlights: Introduce your attorneys and staff.
Why Google Posts Matter for Law Firms
While many law firms neglect this feature, Google Posts offer several benefits:
- Increased Visibility: Posts appear prominently on your GMB profile, increasing your visibility in local search results.
- Enhanced Engagement: Engage with potential clients by providing valuable information and encouraging interaction.
- Improved Local SEO: Google Posts can boost your local SEO by signaling to Google that your profile is active and relevant.
- Drive Traffic: Include calls to action and links to your website to drive traffic and generate leads.
- Build Authority: Share informative content that showcases your expertise and positions your firm as a thought leader.
Statistics That Highlight the Power of Google Posts
While specific statistics on Google Posts usage are limited, research shows their potential impact:
- 70% of consumers use Google My Business listings to find local businesses. (Source: LocaliQ)
- GMB listings with complete information are 7 times more likely to get clicks and 50% more likely to lead to a purchase. (Source: Google)
- Businesses that actively engage with their GMB profile have a higher chance of appearing in the “Local 3-Pack” (the top three results in local search).
Creating Effective Google Posts
Here are some tips for creating Google Posts that get results:
- Use High-Quality Images: Visuals are crucial for grabbing attention. Use professional, high-resolution images that reflect your brand.
- Write Compelling Copy: Keep your copy concise, engaging, and informative. Use strong calls to action to encourage clicks and engagement.
- Include Relevant Keywords: Incorporate keywords that potential clients are using to search for legal services.
- Post Regularly: Aim to post at least once a week to keep your profile fresh and active.
- Track Your Results: Monitor your Google Posts’ performance to see what resonates with your audience and optimize your strategy.
Business Solutions Marketing Group: Your Google Posts Partner
At Business Solutions Marketing Group, we understand the importance of a strong online presence for law firms. We can help you:
- Optimize Your GMB Profile: Ensure your GMB listing is complete, accurate, and optimized for search.
- Create Engaging Google Posts: Develop and implement a Google Posts strategy that aligns with your marketing goals.
- Track Your Results: Monitor your Google Posts’ performance and provide insights to optimize your strategy.
- Integrate Google Posts into Your Marketing Strategy: Incorporate Google Posts into your overall marketing strategy to maximize their impact.
Unlock the Power of Google Posts
Don’t miss out on the marketing opportunities presented by Google Posts. By actively engaging with potential clients, showcasing your expertise, and optimizing your GMB listing, you can turn Google Posts into a powerful tool for attracting new clients and building your law firm’s online presence.Contact Business Solutions Marketing Group today to learn more about our Google My Business optimization and content marketing services for law firms.
