Reputation Management Harrisburg PA: How Long Does It Actually Take Google to Delete a Bad Review?
Why Reputation Management Matters for Harrisburg, PA Businesses Are you a local business owner in Harrisburg, PA searching for ways to protect your reputation online? This article is your complete guide to reputation management in Harrisburg, PA, specifically tailored for local business owners who want to understand how to handle negative reviews and maintain a […]
From Invisible to Irresistible: The Ultimate Marketing Plan for Lawyers and Service Providers
Harrisburg PA Marketing Plan: An Introduction Harrisburg has transformed into a thriving hub with a promising business environment. The city boasts a strong and dynamic economy with a diverse range of industries, including healthcare, education, government, and technology. Harrisburg offers numerous advantages for starting a business, including a supportive business community and a favorable regulatory […]
The Business-Owner’s Nightmare: Calculating the Real Cost of a 1-Star Review
The 1-Star Review Problem Is Now an AI Problem 🤖 It stings. That one-star review just sitting there, glaring at you from your Google Business Profile. It’s the first thing you see when you check your analytics. It’s the last thing you think about before you go to sleep. As a small business owner myself—and […]
What is Topical Authority, and why does it matter for my business? 🤔
I want you to think about this for a second: Over 10 million blog posts are published every single day. (Source: Semrush). Ten. Million. Now, let’s be honest. As a small business owner, how many “blogs” has your marketing person (or maybe you, at 11 PM on a Tuesday) written and just… thrown into the […]
Don’t Be Invisible: Your 5-Step Guide to Answer Engine Optimization (AEO)
What is Answer Engine Optimization (AEO) and How Do I Rank in AI Search? I’m going to let you in on a little secret. The classic “10 blue links” on a Google search page? Their days are numbered. You’ve already seen it. You search for “best way to clean gutters,” and a big, shaded box […]
“Is This Place Any Good?” How Google’s AI Reads Your Reviews to Answer Customers (Before They Ever See Your Website) H1: “Is This Place Any Good?” How Google’s AI Uses Your Reviews to Answer Your Customers
Here’s a stat that should make every small business owner sit up straight: 90% of consumers used Google to evaluate local businesses last year. (Source: BrightLocal). For over a decade, I’ve been advising my clients—from lawyers to plumbers to restaurant owners—that their online reputation is their “digital front door.” We all know the drill: a […]
Why Visibility Now Lives in AI Answers, Not on Your Homepage
“The best place to hide a dead body is page two of Google.”— Unknown digital marketer, circa 2010. That used to be true.Now? The best place to hide your business is in Google’s AI Overview, ChatGPT’s summary, or Bing Copilot’s suggestions — if you’re not mentioned there, you simply don’t exist. Let’s be honest: we’ve […]
More Than “Fluff”: How a 0.5-Star Rating Change Can Skyrocket Your Revenue
The “0.5 Star” Difference: How a Small Shift in Your Rating Can Mean a 15% Jump in Revenue A one-star increase in your Yelp rating can lead to a 5-9 percent increase in revenue. That’s not me just saying that. That’s not a fuzzy marketing guess. That’s a direct finding from a famous study by […]
Are Customers Choosing Your Competitor (Because of Reviews)? 🏃♀️
Why Reviews Are the Lifeblood of Your Business Let’s try a quick thought experiment. Think about the last time you needed a local service for the first time. Maybe a plumber for a leaky faucet, a new restaurant for date night, or a mechanic for that weird noise your car was making. What was the […]
Why is Removing Negative Content So Important for My Business’s Survival?
Here’s a tough question: What’s the first thing a potential customer does after hearing your company’s name? I can tell you with near-certainty what they don’t do. They don’t just take your word for it. They pull out their phone, they type your name into Google, and they look for proof that you’re the real […]
Why Your Online Reputation is Costing You (or Making You) a Fortune
Why Your Online Reputation is Costing You (or Making You) a Fortune Nearly 9 out of 10 consumers check online reviews before making a purchase. Let that sink in for a moment. That’s not a fringe group of internet-savvy millennials. That’s nearly everyone. It’s the person looking for the best coffee shop “near me” on […]
Is your Google Business Profile working FOR you? 📈
30 Days from Now: Will You Be Invisible, or Will Your Business Be Thriving? Picture this. Fast forward 30 days. Your phone is ringing. New customers are walking through your door. Your Google Business Profile is alive with five-star reviews, and people are finding you without you having to spend a fortune on ads. Your […]
Ready to outrank competitors 53x faster? 🚀
Are You Missing the Biggest Opportunity in Marketing? Why AI Video is Your Secret Weapon The internet is changing, and so is the way your customers find and buy from you. It used to be all about websites and blog posts. But today, if you aren’t using video, you are getting left behind. I’ve been […]
Can ignoring a negative review really hurt my business’s SEO? 😩
Can ignoring a negative review really hurt my business’s SEO? 😩 Hi, I’m Linda Donnelly. For over ten years, my team and I at Business Solutions Marketing Group have helped small businesses get more customers. We’ve seen a lot of things change in marketing, but one thing has always stayed true: your online reputation is […]
Have you tried to remove a Google review and failed?🤔
Is it possible to remove a bad Google review? 🤯 Hi, I’m Linda Donnelly. For over ten years, my team and I at Business Solutions Marketing Group have helped small businesses get more customers. We’ve seen a lot of things change in marketing, but one thing has always stayed true: your online reputation is everything. […]
Is AI Content Good for Your Google Business Profile? The Answer Might Surprise You! 🤔
Hi, I’m Linda Donnelly. For over a decade, my team at Business Solutions Marketing Group has been helping small businesses in Camp Hill and beyond get seen online. We’ve watched the internet change like the weather, but right now, everyone’s buzzing about one big thing: AI content. You’ve probably heard about ChatGPT and other AI […]
Is Your Website’s Traffic Drying Up? It Might Not Be Your Fault.
Is Your Website Getting Less Traffic? Is Google Keeping Your Customers on the Search Page? Hello there, I’m Linda Donnelly. For more than ten years, my team at Business Solutions Marketing Group has been working with small businesses like yours. We’ve seen a lot of changes in how people find things online. It used to […]
How do you get your business to rank in the Google Local Pack? 🗺️
Why is being in the Google Maps Local Pack so important for my small business? We’ve seen a lot of changes in the last 15 years, but one thing is clear: if you’re not showing up on Google Maps, you’re missing out on a huge opportunity. You know that little box with a map and […]
What’s the Secret to Appearing in Google’s AI Overviews?
You might be hearing a lot of talk lately about AI Overviews, and it probably sounds like a scary, mysterious thing that’s going to steal your website traffic. And I get it! But what if I told you that appearing in those AI Overviews isn’t a secret at all? What if I told you that […]
Why Your Google Business Profile is the #1 Local Marketing Move!
My team and I have been right in the trenches, helping small businesses just like yours figure out how to attract more customers. We’ve seen a lot of marketing trends come and go, but one thing remains undeniably powerful, especially for local businesses: your Google Business Profile. You know that little box that pops up […]
Are Google’s AI Overviews Stealing Your Clicks? (Why YouTube & Reddit are Suddenly Google’s Best Friends!)
Are Google’s AI Overviews Stealing Your Clicks? (Why YouTube & Reddit are Suddenly Google’s Best Friends!) Hey everyone, Linda Donnelly here! I’m the owner of Business Solutions Marketing Group, and for over a decade, my team and I have been right there in the trenches, helping small businesses figure out this wild, constantly changing world […]
Can Video Really Make Your Blog Content 1200% More Shareable? 🌐
If there’s one thing that’s become crystal clear, it’s this: if you want your blog to be truly unforgettable, you need to add video. You see, for years, the humble blog post was king. Write great content, optimize it, and people would read it. But the online world has gotten incredibly noisy. We’re all bombarded […]
Beyond the Text: How Blog Posts with Videos Become Your Small Business’s Exposure Powerhouse
If there’s one thing that’s become crystal clear, it’s this: your blog posts aren’t just about text anymore; they need video to truly become an online exposure powerhouse. You see, for years, the humble blog post was king. Write great content, optimize it, and people would read it. But the online world has gotten incredibly […]
Crafting Content for Google’s AI Overviews & Zero-Click Searches
Is Your Business Invisible in Google’s New AI World? 👻 We’ve seen a lot of changes in how Google works, but there’s one big shift happening right now that many businesses aren’t ready for, and frankly, it’s changing the game: the rise of “instant answers” and AI Overviews. You know what I’m talking about, right? […]
How One Bad Review Can Cost Your Business Thousands (and You Don’t Even Know It!)
If there’s one thing I’ve seen time and time again is how quickly one or two bad online reviews can throw a wrench in everything. It’s easy to think, “Oh, it’s just one person’s opinion,” or “I’ll deal with it later.” But trust me, when it comes to the internet, how bad negative reviews can […]
Are You Making It Easy for Your Happy Customers to Leave Reviews? ✅
if there’s one thing I hear over and over from business owners, it’s this: “Linda, I know I need more reviews, but asking for reviews feels so awkward!“ You’re not alone in that feeling, believe me. It can feel a bit like begging, or like you’re putting your customer on the spot. You’ve just finished […]
Are You Making It Easy for Clients to Leave Reviews? ✅
I’ve had the incredible privilege of helping businesses like yours thrive online. We’ve seen a lot of changes in the digital world, but if there’s one thing that remains constant, it’s this: your online reputation, especially your reviews, is everything for local visibility. And today, we’re going to talk about a powerful new blend: the […]
Is Your Google Business Profile Really Working for You? 📈
When it comes to getting new customers, one tool stands out, plain as day: your Google Business Profile (GBP). You might know it as your “Google Maps listing” or “Google My Business.” Whatever you call it, it’s that little box of info that pops up when someone searches for a business like yours on Google […]
What is Google’s new rule? Hint – You have to make the first move.
We’ve seen incredible changes in how people find local businesses. It used to be the Yellow Pages, then big clunky websites, but now? It’s all about Google, especially for local searches. What is the secret to dominating local Search? You probably know your Google Business Profile (GBP) is important. It’s that box that pops up […]
Why Is Google’s AI Obsessed with Your YouTube Channel?
We’ve seen incredible changes in how people find information and how Google works. You’re probably used to thinking about getting your website onto Google’s first page, right? That’s still super important! But what if I told you there’s a new, incredibly powerful way your business can appear directly on Google’s first page, often without anyone […]
Google’s E-E-A-T: Your Secret to Local Search Gold!
Hey Small Business Owners! Want Google’s Love? It’s All About E-E-A-T: The Secret to Dominating Local Search! Hi everyone! Linda Donnelly here, from Business Solutions Marketing Group. For over ten years, my team and I have been right there with you, guiding awesome small businesses just like yours to light up the internet and find […]
Video Marketing in 2025: Why It’s WILD and What It Means for YOUR Google Listing!
We’ve seen a lot of changes in marketing over the years. Remember when websites were just fancy online brochures? Goodness, how things have changed! But if there’s one thing that keeps getting bigger, bolder, and more important, it’s video. And let me tell you, Video Marketing in 2025 isn’t just “big”—it’s absolutely wild! It’s changing […]
Why Are Your Competitors Getting More Local Customers?
The online world is always, always changing! Just when you think you’ve got Google figured out, it throws a new curveball. Lately, Google’s been practically shouting from the rooftops that video content is the golden ticket for local businesses. If you’ve been reading their newsletters or paying attention to their hints, you’ll see they specifically […]
Is Video Really Key to Boosting My SEO?
Today, we’re going to talk about something super powerful: video! You might be thinking, “Video? Isn’t that just for TikTok dancers or big companies with huge budgets?” Nope! Video is one of the best friends your small business can have when it comes to getting to the top of Google. It’s not just a trend; […]
Your Business, Top of Google Maps: Sound Good?
Decoding Google’s Local Search: Your Secret Weapon for Small Business Success Cracking the Code: Understanding Google’s Local Ranking Algorithm (Without Being a Genius) Are you a small business owner in this wild, wonderful world, trying to get folks to find you online? It can feel like Google has a secret handshake that only the big […]
Is Video Marketing Cost Effective for Small Business?
I hear a lot of folks say, “Video marketing? Oh, that’s just for the big companies with giant budgets!” Well, guess what? That’s a super common idea, but it’s not exactly true anymore! It’s like thinking only giants can play basketball when actually, lots of regular folks are making amazing shots now. Video marketing is […]
The Secret Shortcut: How Our AI Review Builder Gets You More 5-Star Reviews (Without Your Clients Lifting a Finger!)
The 1-Click Wonder: AI Review Builder Makes Leaving Feedback Effortless for Your Clients We do all sorts of marketing magic – from awesome Video Marketing to making your Google Business Profile super strong, helping with Reputation Management, and even Review Removal. We’re always, always looking for the smartest ways to help you connect with your […]
Your Face, Your Voice, Your AI Avatar: Dominate Google Now!
85% of People Watch Videos Daily—Here’s How to Make Sure Yours Get Seen (and Remembered!) We do all sorts of marketing magic – from awesome Video Marketing to making your Google Business Profile super strong, helping with Reputation Management, and even Review Removal. We’re always, always looking for the smartest ways to help you connect […]
Your Business’s Secret Weapon: How to Get Keyword Dense Reviews That Help Local SEO
Don’t Just Get Reviews, Get Strategic Reviews: AI-Powered Feedback That Highlights Your Strengths Today, I want to talk about something that almost every business owner knows is important: reviews. You know those little stars and comments people leave about your business online? They’re a really big deal. But here’s the secret: it’s not just about […]
The Hidden Signals That Get Your Google Listing to #1 Locally
The Surprising Role of User Behavior Signals in Local SEO Rankings We talk a lot about getting great reviews and making your Google Business Profile super strong. Those are like gold medals for your business! But today, I want to share a fascinating secret: how what customers do after they find you online plays a […]
Why Local Business Directories are a MUST for Small Businesses
Why Ignoring Local Business Directories is Like Leaving Money on the Table Hi there, I’m Linda Donnelly, owner of Business Solutions Marketing Group! For over ten years, my team and I have been helping small businesses like yours get noticed. We focus a lot on things like Google Business Profiles and getting great reviews. Those […]
Why AI Avatar Video Outperforms Everything Else!
You know how important video is now, right? It’s everywhere! People love watching videos. But making good videos can be tough. It costs money. It takes time. You need cameras, lights, actors, editing… It can be a big headache for a busy business owner! Well, guess what? The rules for video have changed! There’s a […]
Google Map Pack Secrets you need to know!
You know how important it is for customers to find you online, especially when they’re looking for something nearby. And when we talk about local searches, the Google Map Pack is like the golden ticket! You’ve probably heard about the “top 3” spots in the Google Map Pack. These are the businesses that show up […]
How AI Review Builder Can Help You Get Awesome Reviews!
Hey there, small business owners! Linda Donnelly here, and guess what? The future is here, and it’s super helpful! We’re going to talk about something called AI, which is like having smart robots that can help you with your marketing. And one of the coolest things these robots can do is help you get amazing […]
The Science Behind Online Trust: How Reviews Shape Buyer Behavior
Why Trust Is the First Click (and Why Reviews Build It) Let’s talk about something powerful—trust. Not fancy websites. Not viral videos. Just trust. And trust online starts with one thing: reviews. You might not know this, but: 95% of people read reviews before buying. (PowerReviews, 2023) Even more eye-opening: 67% of buyers won’t use […]
Review Removal Service: How to Protect Your Business from Harmful Google Reviews
What is Review Removal—and Why Does It Matter? Hi! I’m Linda Donnelly, owner of Business Solutions Marketing Group. For over 10 years, we’ve helped small businesses build and protect their online reputations. One of our most requested services is Google review removal. Why? Because just one bad review can scare away potential customers—even if it’s […]
Want to Rank Higher on Google Maps? Start With Better Reviews
Google Maps is like a digital yellow pages. When people search “best pizza near me,” they see three spots at the top—this is the “map pack.” How do you get there? One big secret is reviews! Why Reviews Matter More Than You Think How Reviews Boost Your Google Maps Ranking The Hard Part: Getting Customers […]
Why Is My Competitor Ranking Higher on Google Maps Despite Their Unattractive Storefront?
Understanding Google Maps Rankings Beyond Storefront Appearance It’s puzzling when a competitor with a less inviting storefront appears above you on Google Maps. However, Google Maps rankings are influenced by more than just physical appearances. Let’s delve into the factors that contribute to higher rankings. 1. Google Business Profile (GBP) Optimization A well-optimized GBP is […]
Why Your Google Listing Isn’t Showing Up — And How to Fix It Fast
Why Your Google Listing Isn’t Showing Up — And How to Fix It Fast Hi there! I’m Linda Donnelly, owner of Business Solutions Marketing Group. We’ve been helping small businesses market and grow for over a decade. If your Google Business Profile (GBP) isn’t showing up — or worse, it got suspended — you’re not […]
5-Star Reviews Are the New Word-of-Mouth — Here’s How to Get More Fast
In today’s digital landscape, 5-star reviews have become the modern equivalent of word-of-mouth recommendations. They not only influence purchasing decisions but also enhance your business’s credibility and visibility. As Linda Donnelly, owner of Business Solutions Marketing Group, I’ve spent over a decade helping small businesses thrive through effective marketing strategies, including reputation management and review […]
The #1 Keyword Mistake Businesses Make (And How to Find the Right Ones)
What Is the #1 Keyword Mistake Businesses Make? If you own a small business today, you already know how important it is to show up online. You want customers to find you when they search for what you do, right? But here’s the truth:Most businesses are picking the wrong keywords. And it’s a BIG problem. […]
The Most Underutilized Marketing Tactic for Small Businesses in 2025
What is the Most Underutilized Marketing Tactic in 2025? Imagine a free tool that helps people find your business and trust you before they even call or visit. In 2025, the most underutilized marketing tactic for U.S. small businesses is taking care of your Google Business Profile and managing online reviews. This means taking charge […]
Get More Good Reviews: How AI Review Builder Makes It Easy!
Hey there, small business owners! Linda Donnelly here, and I know you’re super busy. You’re probably doing everything you can to make your business awesome. But there’s one thing that can really help you grow, and it’s something you might not have enough time for: online reviews. Think about it: when you’re looking for a […]
Making Your Google Business Profile Pop with Photos & Videos
Hey everyone! Linda Donnelly here, and I’ve been helping small businesses like yours with marketing for a long time. Today, we’re talking about something super fun and important: pictures and videos on your Google Business Profile! Think about it: when you’re looking for a new pizza place, what do you look at first? The pictures, […]
AI Avatars Are Changing Video! Meet Your New Marketing Superstar.
Imagine you could be in a video without ever having to get dressed up or even be in the same room as the camera! Sounds like something out of a sci-fi movie, right? But guess what? It’s real! Hey everyone, Linda Donnelly here, and I’m super excited to tell you about something that’s changing the […]
What is Google Business Profile Optimization? (And Why It’s a Big Deal for Your Small Business)
Imagine you’re walking around your neighborhood, looking for a good pizza place. You see two restaurants. One has a big, bright sign, lots of people inside, and a menu posted in the window. The other has a faded sign, the windows are dark, and you’re not even sure if it’s open. Which one are you […]
Become the “Go-To” Expert: Why Content Marketing Matters
In today’s noisy world, it’s not enough to just be good at what you do. You need to be known for it. You need to be the expert, the trusted advisor, the one people turn to for solutions. That’s where content marketing comes in. What is Content Marketing? Content marketing is a strategic approach to […]
The Power of Free: How Giving Away Legal Advice Can Grow Your Law Firm
In today’s competitive legal landscape, it’s not enough to simply have a website and wait for clients to come to you. You need to be proactive, build relationships, and establish yourself as a trusted authority in your field. One of the most effective ways to do this is by giving away valuable legal information for […]
Google Review Removal Service: Protecting Your Business from Unfair & False Reviews
Imagine this: you’ve poured your heart and soul into building your business. You provide excellent service, go the extra mile for your customers, and have a loyal following. But then, you discover a scathing Google review, filled with false accusations and damaging claims. Your stomach sinks. You feel frustrated, angry, and maybe even a little […]
Negative Google Review Removal: A Comprehensive Guide for Businesses
egative Google Review Removal: A Comprehensive Guide for Businesses In the digital age, online reviews are the new word-of-mouth. They shape customer perception, influence purchase decisions, and ultimately impact your bottom line. While positive reviews can be a powerful asset, negative reviews, especially those that are unfair or unfounded, can cast a long shadow over […]
Lights, Camera, Future: Why Video Marketing is the Non-Negotiable Strategy for Your Brand
If a picture is worth a thousand words, then a video is worth a million engagements, conversions, and loyal customers. In the digital age, where attention spans are shrinking faster than ice caps, video marketing has emerged as the superhero of content, captivating audiences and driving unprecedented growth. But why is video marketing not just […]
Google Review Removal by “The Books”
Negative reviews can be frustrating for any business owner. They have the power to deter potential customers and damage your hard-earned reputation. But the good news is, there are ways to address them without resorting to underhanded tactics. I’m Linda Donnelly, an online reputation management expert, and I specialize in helping businesses navigate negative reviews […]
Beyond the Big Three: Under-the-Radar Stats about Google Map Pack Ranking
When it comes to Google Map Pack rankings, we all know the big three: relevance, distance, and prominence. But beyond these well-trodden paths lie hidden factors, untapped by many businesses, that can give you a decisive edge in the local search competition. Let’s delve into some lesser-known stats that can supercharge your Map Pack strategy: […]
Nurturing Your Law Firm’s Digital Presence: Beyond Leads, Into Brand Building
In the bustling realm of legal practice, the question often arises: What is the primary purpose of a law firm’s social media presence? Is it solely to generate leads, or does it encompass a broader mission? The answer lies in understanding the multifaceted role that social media plays in shaping a law firm’s digital identity. […]
Why Posting Short Form Video Content is More Important than EVER….
The significance of short-form video content can be attributed to various factors rooted in technological advancements, shifting consumer behaviors, and evolving digital platforms. Here’s why posting short-form videos is considered important in 2023: Consumer Attention Spans: With the proliferation of digital content, there’s a trend toward shorter attention spans among consumers. Short-form videos cater to these […]
TikTok, YouTube, or Both? Navigating the Video Content Landscape
In the era of digital content, video platforms reign supreme. Two of the most notable platforms that have captivated audiences worldwide are TikTok and YouTube. But if you’re a creator, business, or brand, you might be wondering: should you focus on TikTok, YouTube, or diversify your efforts and use both? Let’s dive deep into the […]
The Psychology of Video Engagement: Why Viewers Connect with Business Owners
In today’s digital age, where the power of storytelling reigns supreme, videos have become a dominant medium for businesses to connect with their audience. But what is it about videos that make viewers connect with business owners on a personal level? In this blog post, we’ll delve into the psychology behind video engagement and […]
The First Page Factor: Why Small Businesses Need to Aim for Google’s Top Spots
For small business owners, the challenge of standing out in an increasingly digital world can feel insurmountable. But there’s one place where even the smallest venture can beat out big competitors: the first page of Google search results. Here’s why landing a spot on that hallowed first page is a game-changer for small businesses. Digital […]
Review Builder
Gain credibility and new clients with online business reviews According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations from real people. Positive client reviews may be the single most effective marketing you can do for your practice. But how do you get reviews? The […]
Why is Video Content Important on your Google Listing?
Video content is important on your Google listing because it can help you to: Stand out from the competition. Video is a great way to show off your products or services in a way that text or photos cannot. This can help you to stand out from the competition and attract more attention from potential customers. […]
The Impact of social media on your reputation
Social media is now an integral part our everyday lives. Billions use platforms such as Instagram, Twitter, and Facebook to communicate with their friends, families, and businesses. Social media can have a profound impact on your professional and personal reputation. Here are some social media ways you can affect your reputation. It is important to make a […]
Why reputation management is more important than ever
Reputation management is more important than ever in today’s digital age. Businesses and individuals are now more open to customer and client feedback thanks to social media and online review websites. Here are some reasons reputation management is so important: Online reviews are becoming more important than ever. Online reviews are now a major factor in customers’ […]
What to do when responding to negative online reviews
Negative online reviews are not easy to manage, but they can help you improve your business and your reputation. These are the rules and guidelines for responding to negative reviews online. Do: It’s important that you respond quickly when you receive a negative feedback. This shows your appreciation for customers’ feedback. React politely and professionally to negative […]
How to use reviews to build your reputation
Your online reputation can be affected by reviews. Negative reviews can cause customers to abandon you. Positive reviews build trust and can increase customer confidence. These are some ways to leverage reviews to improve your reputation. Encourage customers to leave reviews. The first step in building your reputation using reviews is to encourage customers to leave reviews. This […]
Closing Ratio of Following Up on Leads in Sales: Why It Matters
One of the biggest challenges faced by sales teams is converting leads into customers. Sales professionals are tasked with reaching out to potential customers and converting them into paying customers. However, the success of a sales team is often measured by their closing ratio, which is the percentage of leads that are converted into actual […]
No More Bad Press: Removing Negative Reviews with Ease
Negative reviews can damage your online reputation and affect your business. But there are ways to remove them with ease. Here are a few quick tips: Respond to the reviewer: Engage with the reviewer to understand the issue and offer a solution. It may even lead to the removal of the negative review. Flag the […]
The Value of having a GOOD Google Star Rating
Having a good star rating on Google is valuable for businesses because it helps to build trust and credibility with potential customers. A high star rating can indicate to consumers that a business is reputable, trustworthy, and provides high-quality products or services. A good star rating can also help to improve a business’s search engine […]
Using Video for Lead Generation: How to Use Video to Nurture Leads and Boost Sales
A video is a powerful tool for lead generation, as it allows you to connect with potential customers in a more personal and engaging way. By using video to nurture leads and boost sales, you can effectively communicate your value proposition and build trust with your audience. Here are a few tips for using video […]
Video SEO: How to Optimize Your Videos for Search and Get More Views
As more and more businesses are turning to video as a way to connect with their audience and drive engagement, video SEO is becoming increasingly important. The truth is, videos are becoming one of the most popular forms of content on the internet and are being used by businesses of all sizes to promote their […]
YouTube: The Key to Unlocking More Traffic to Your Website
YouTube is one of the most popular websites on the internet, with billions of users visiting it every day. With such a vast audience, it’s no wonder that many businesses and website owners are turning to YouTube as a way to drive more traffic to their sites. One of the main ways that YouTube can […]
The Importance of Responding to Reviews: How to Build Trust and Loyalty with Your Customers
In today’s digital age, reviews have become an essential part of any business’s success. They provide potential customers with an idea of what to expect from a business and can have a significant impact on a company’s bottom line. However, it’s not just the number of reviews but also the way a business responds to […]
The Psychology of Reviews: How Positive Feedback Can Improve Your Sales
In today’s digital age, reviews have become an essential part of any business’s success. They provide potential customers with an idea of what to expect from a business and can have a significant impact on a company’s bottom line. In this blog post, we will discuss the psychology of reviews and how positive feedback can […]
The Impact of Reviews on Local SEO: How to Boost Your Business’s Online Visibility
In today’s digital age, it’s essential for businesses to have a strong online presence. One of the best ways to achieve this is through Local SEO, which helps businesses to rank higher in search engine results for specific geographic locations. One of the key factors in Local SEO is reviews. In this blog post, we […]
The Power of Reviews: Why Every Business Needs Them
In today’s digital age, reviews have become an essential part of any business’s success. They can make or break a business’s reputation, and they can have a significant impact on a company’s bottom line. In this blog post, we will discuss the power of reviews and why every business needs them. Reviews are a form […]
Why ANY business should offer financing
Financing can provide a variety of benefits for businesses, including: Increased working capital: Financing can provide a business with the funds it needs to meet its daily operational expenses and grow. Investment in assets: Financing can be used to purchase fixed assets, such as equipment or real estate, which can help a business increase production […]
Benefits of Hiring a Marketing Agency
There are several benefits to hiring a marketing agency, including: Expertise: Marketing agencies employ professionals who specialize in various areas of marketing such as digital marketing, content marketing, and branding. These experts can provide a level of expertise that may be difficult to replicate in-house. Objective perspective: Marketing agencies can provide an objective perspective on […]
Your business and Video
There are several reasons why a business might choose to use videos as part of their marketing strategy: Increased engagement: Videos are more engaging than text and images because they combine audio, visuals, and motion to tell a story. This can help to capture and hold the viewer’s attention more effectively. Improved SEO: Search engines […]
Why should a business write blogs?
Why should a business write blogs Blogs can be a useful tool for businesses to connect with their customers and build their brand. There are a number of reasons why a business might choose to write a blog, including: Establishing the business as a thought leader in its industry: By writing informative and insightful content, […]
Reviews
Reviews are an important part of any business, as they provide customers with valuable information about the quality of a company’s products or services. Online reviews, in particular, have become increasingly important in today’s digital age, as they allow potential customers to quickly and easily read about the experiences of others before deciding whether to […]
Benefits of Online Reviews
Small businesses often have a hate relationship with reviews. Great reviews can help you promote your business. Negative reviews can damage your business’ credibility and cause customers to leave. Although disgruntled customers are possible and there may be some negative reviews, the majority of reviews are positive. They can help you grow your business. 7 […]
B2C Email Statistics you should now about
B2C Email Marketing Statistics 87% of B2C marketers leverage automation as part of their email marketing strategy. (HubSpot Blog Research, 2021) 50% of people buy from marketing emails at least once per month. (Salecycle, 2022) Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a […]
Why should you use Video Marketing in your business?
Video marketing increases SEO and converts more sales. 31% marketers include video to enhance SEO. Video increases page quality and time spent on websites, which results in a boost to search engines. More than 60% marketers believe that their customer acquisition costs have risen. 83% of video marketers believe that video helps them to generate […]
Bard Can’t Escape $3.3M Vein Filter Verdict
A Wisconsin federal judge on Wednesday upheld a $3.3 million verdict in favor of a woman who alleged that a vein filter made by C.R. Bard broke and a part became embedded in her heart, saying that the jury’s verdict was backed by evidence shown at trial. Last summer, a jury found C.R. Bard was […]
Attorneys Get $71M In Fees For $1B Surfside Settlement Work
The judge overseeing the consolidated litigation over the collapse of the Champlain Towers South condominium in Surfside, Florida, approved about $71 million in attorney fees on Monday for class counsel who secured a global settlement of more than $1 billion for the victims. In a hearing, Miami-Dade Circuit Judge Michael Hanzman said he would award $65 […]
Marketing requires everyone to get involved!
Clients must understand the value of the legal department to be successful as in-house counsel. Corporate personnel have the same options as clients of private business owner when it comes to who to contact for legal advice. These are the three choices available to them. 1. “I’ll figure it out myself” It is possible that corporate employees […]
Men’s Attire: A Gentleman’s Guide for How to Look Good on Zoom
Sven Raphael Schneider, the founder of the hugely popular Gentleman’s Gazette blog, is a true menswear aficionado. Since lockdown shouldn’t mean your style has to suffer, we asked him for his advice on how to look good on Zoom. Lucky us, he’s agreed to share his dress code for men on camera. Ah, Zoom. Love […]
Here are four tips for writing legal blog posts that people will actually read
The legal blog posts can be written in one of three formats: case law breakdown, future forecast or evergreen analysis. How to create a well-structured post on case law breakdown. Let’s face facts. It is easy to overlook many legal blog posts. They are long-winded, lacking structure and not designed to be read. Do you […]
LinkedIn Profile Update: How to Stand out in Four Easy Steps
LinkedIn Profile Update: How to Stand out in Four Easy Steps How to do a complete LinkedIn profile update. Because your business is based on virtual connections, a boring profile is not going to cut it. LinkedIn is often dismissed as boring by professionals. Many are happy to put an old photo on their profiles, […]
3M Earplug MDL Sent To Mediation To Avoid ‘Flooding’ Courts
The federal judge overseeing the massive multidistrict litigation over 3M’s Combat Arms Earplugs ordered the parties on Friday to begin mediation next month and attempt to reach a good faith settlement before district courts are “flooded” with cases from the MDL. In the order, U.S. District Judge M. Casey Rodgers said the MDL is at […]
Texas Justices Strike Lump Sum Payout In $10.3M Verdict
The Texas Supreme Court declined Friday to toss a $10.3 million verdict against a hospital operator for negligence that caused a baby to be born with cerebral palsy, but said a state trial court wrongly ordered $7 million of the verdict be paid as a lump sum. Ordering a Cameron County District Court judge to […]
Possible Insurer Claims Eyed Ahead Of Condo Collapse Talks
The Florida state judge handling litigation over the Champlain Towers South condominium collapse said Tuesday he would order insurers for the victims and condo association to attend mediation on their claims against the builders of a neighboring tower unless the insurers waive potential claims against them. Eleventh Circuit Court Judge Michael A. Hanzman agreed to […]
Zantac MDL Plaintiffs Try To Revive Claims Against Drug Cos.
Three plaintiffs in the sprawling multidistrict litigation over the carcinogens found in the popular heartburn medication Zantac asked the Eleventh Circuit on Tuesday to revive their state law claims against generic and brand-name drugmakers but may face procedural roadblocks in their appeals. Over the course of three oral arguments before an appellate panel in Miami, […]
Panel Addresses Survivor Rights In Fla. Wrongful Death Act
A Florida appeals court stood by its own precedent Wednesday in finding that the widow of a mesothelioma victim cannot recover damages for pain and suffering as a “surviving spouse” under the state’s Wrongful Death Act because their marriage followed the victim’s injury but ruled that his two surviving children can, under the circumstances. The […]
$2.5M In Damages Nixed In Med Mal Suit Over Patient’s Death
A Florida appeals court has ordered a new trial on damages owed to the daughter of a man who died after an allegedly unnecessary heart procedure, saying the estate’s attorneys should not have been allowed to refer to her life expectancy during closing argument. In an opinion filed Wednesday, the three-judge panel said that references […]
New Study Could Prove Link Between Mesothelioma and Talcum Powder
For the past few years, we have heard about a number of lawsuits being filed alleging that baby powder containing talc causes cancer. Last year, Johnson & Johnson was ordered to pay over $4 billion to a group of women who developed ovarian cancer. In 2016, the manufacturing giant was ordered to pay $55 million […]
To Build Business, Forget the Funnel and Think of a Garden
No matter how big (or not) your firm is, or how high (or not) you’ve climbed up the ladder, the key question is not “How can I reach a mass audience?” Instead, it is “How can I identify and cultivate the relatively small number of clients that can blossom into a thriving practice?” The allusions […]
COVID Impact on Small Business Owner
If you’re like me, you’re probably tired of getting email blasts about how to best work remotely. There is much more to this COVID-19 situation, from your law practice perspective, than remote work. If you practice in the solo and small firm world, here’s my take on a few other important things to consider in […]
Clubhouse App for Business Owner
Clubhouse App, the exclusive new social media platform, is creating a buzz, as well as a considerable amount of FOMO (fear of missing out). If you haven’t explored this social site, which began in April 2020, you are not the only one. Clubhouse is an elite and unique app that is similar to an updated […]
Know Your Business Owner Key Marketing Metrics
Knowing which key marketing metrics to track, and why, helps keep you moving toward your firm’s business goals. When getting started with a digital marketing plan for business owner, we always start with the firm’s business goals. Then we make sure the key items discussed in my earlier series on “How to Protect Your Referrals” […]
How Attorneys Can Use Legal Data for Legal Recruiting
Legal recruiting is an important business development tool for business owner looking to expand their client roster, build up their practice areas, and open offices in new locations. Firms of all sizes, from BigLaw to small law firms, can take advantage of the growing availability of litigation data to gain insights on which laterals to […]
How to Rank Your LinkedIn Page on Google
Beyond its effective networking capabilities, LinkedIn is a potent search engine that can drive targeted traffic right to your profile, improve your SEO and help you get ranked on Google. If you have not seen your LinkedIn page rank on Google, perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing […]
How to Say ‘No’ When ‘No’ Is What You Want to Say
Do a good job of saying “no” to things you don’t want, and you’ll get more chances to say “yes” to things you do want. Try these tips. Who knows why we do it, but most of us tend to say “yes” to things when we ought to say “no.” You know the drill: Can […]
Escaping the Overworked and Overwhelmed Cycle
We’ve all been there: Working long hours on numerous matters, we feel we can never catch up, much less get ahead. In the legal industry, this is often the norm. But is the norm actually a “normal” amount of work? In this COVID-19 environment, and amid the “Great Resignation,” business owner and staff who remain […]
The Future of Business Owner: How Legal Tech Is Modernizing Traditional Practice
By embracing legal tech, firms are stepping into the future and preserving the integrity and success of their practices. As another wave of COVID-19 ravages the U.S., forcing at-home work to extend even further, the legal industry continues to feel the disruption. As in any industry that relies on collaboration, communication and transparency, the pandemic […]
Six Tips for Being a More Persuasive Business Owner
A large part of practicing law is persuading someone to believe, act or agree with your client’s position, whether in a courtroom or boardroom or at a negotiation or dinner table. We seek to persuade juries, judges, colleagues, friends, family or the media that we are right, and others are not. Following these six principles […]
Want Repeat Clients? Make Yourself a Favorite
Repeat clients are the most accessible and cost-effective prospects to target. We all have our favorite “things” we choose to purchase again and again. Whether it’s the brand of coffee you most enjoy or a specific type of running shoes that allows you to perform well, most of us are repeat buyers of certain products. […]
Overwhelmed? Here’s How to Dig Out When There’s Too Much to Do
When you’re overwhelmed with work and stress, triage — assigning priorities to your tasks so you can figure out how to allocate your time — is how you dig out. If your January was anything like mine, you spent most of the month clawing your way out of a profound funk. Maybe it’s because you […]
What’s New in Business Owner Ownership?
Depending on your point of view, there’s either lots new or “not so much” new with business owner ownership. Most business owner are familiar with Rule 5.4 of the Model Rules of Professional Conduct. In a nutshell, it says that business owner must own business owner. Virtually every state adopted the rule. The purpose is […]
Narrow Your Focus, Establish a Niche and Grow Your Law Practice
Helpful and Engaging: The Importance of Your Business Owner Website Content
People recognize when they are being pitched a sale. They can overlook online ads and promotions to find the information they need online. With the right website content, you can answer their questions and produce measurable results for your firm. It is essential to understand that prospective business owner clients want to learn about you […]
Judge Orders 500 Cases In 3M Earplugs MDL To Prep For Trial
The Florida federal judge overseeing the multidistrict litigation over veterans’ claims that 3M Co. earplugs damaged their hearing recently ordered a second “wave” of 500 cases to be prepared to go to trial. In a Feb. 22 order, U.S. District Judge M. Casey Rodgers set 500 more cases to be prepared for discovery, bringing the […]