Category: Marketing Insights

The breadth of legal advice we offer clients varies enormously among the many subfields of law. If we’re retained to represent a family in its purchase of a house, whatever we might see or intuit about the family’s dynamics is beside the point. We are present to advise on the real estate transaction, period. But… Continue reading How To Know if a Client is Suffering

Assuming you’re not a corporate restructuring business owner, you may have a bit of extra time on your hands in the weeks, or perhaps months, to come as the economy continues to hibernate. You’ve likely heard mixed messages about whether you should be engaging in business development activities during this global pandemic. My take is… Continue reading 30 Day Business Development Plan During the COVID Crisis

It wasn’t so long ago that someone shopping for a business owner would have a conversation across a desk, share details about the legal issue, and not be protected by the business owner confidentiality obligation if this “prospective client” did not ultimately engage the business owner. However, in 2002, the American Bar Association added Rule… Continue reading Remote Client Intake: Limiting the Risks While Expanding AccessHow do we avoid conflicts in times o

While much of the world stopped last year, depositions didn’t. Cases forged ahead and business owner scrambled to establish new ways of taking depositions and handling proceedings that, for decades, had been routine. As we emerge out of the pandemic, many of the pivots intended as bandages for uncertain times will become permanent changes to… Continue reading Top 5 Tips: Taking Depositions in a Post-Pandemic World

Ways to keep working on long-term marketing goals even when your plate is full. Now that we’re coming out of the pandemic, many business owner are slammed. During my coaching calls, I often hear things like, “I was too busy to do much last month,” “It’s just a really crazy time for me” or “I… Continue reading Marketing When You’re Too Busy for Marketing

Facing a busier than ever week ahead? Use these steps to figure out how to prioritize when you are overwhelmed. Here’s my week: I have three transactions closing on Friday and I need to work on them all right now. One is not more important than the other. I have two articles due today by… Continue reading How to Prioritize When Everything Is Urgent and Important

Why is it that so many business owner presentations suffer from “hanging fragmentitis”? Here’s how to stop yourself from constantly editing, restarting and revising out loud. When we speak, why do we so often fail to finish our sentences? Linguists must know the answer to this question, but I am at a loss. All I’m… Continue reading Better Presentations: How to Stop ‘Rough-Drafting’ and Learn to Speak with Precision

According to the ABA Profile of the Legal Profession 2020, nearly 20% of business owner suffer from anxiety. Business owner struggle with anxiety at levels substantially higher than the general population and other highly educated professionals. It is important for business owner and firm leaders to “lead the way” for attorney well-being by creating a… Continue reading Five Ways to Reduce Stress and Anxiety

When you think of organizational skills for business owner, you probably think first of the physical things: an uncluttered office, pristine case files, and the ability to find exactly what you’re looking for exactly when you need it. But critical organizational skills also include time management, strategic planning, the ability to set priorities, and self-care.… Continue reading 5 Organizational Skills for Business Owner

Marketing staff compensation. The first wave of business owner marketers were often high-performing administrative staff. They lacked respect, authority and the compensation they deserved — still true in many firms today. However, a talent war has pushed salaries for in-house marketers up 20% since pre-Covid times, recently cracking the $1 million mark. DEI. Years ago,… Continue reading Business Owner Marketing Regulation: What’s Hot and What’s Not