Category: Marketing Insights

Sooner or later, every business owner in solo or small firm practice asks themselves whether they should create a business owner website — or how long they can put it off. Given all the unknowns — cost, scope, disruption — they may wonder whether launching a business owner website is really necessary, especially if they… Continue reading Five Benefits of Launching a Business Owner Website 

LinkedIn Profile News – How To Stand Out in Four Simple Steps This is how to update your LinkedIn profile. Your business relies on virtual connections so a dull profile won’t cut it. Many professionals dismiss LinkedIn as a “boring” social network. They simply put a photo of themselves on their profiles and a nondescriptive… Continue reading How to “Stand Out” in your LinkedIn Profile

Building a sustainable law practice that depends solely on referrals isn’t easy. It takes years of cultivating relationships and requires that you set a clear purpose for your firm, provide outstanding client service and show your appreciation for every referral that comes your way. Stopping the Big Google Ads Spend My road to building a… Continue reading Want to Use Referrals to Build Your Practice? Focus on 3 Types of Relationships

How do you break through the noisy attention economy and get the right people to take notice? Seize the initiative. In today’s world, in which worldwide distribution of content across the internet is largely free, the biggest personal brands are being built by going directly to the people. That’s as true for artists breaking through… Continue reading How to Build a Powerful Personal Brand in the Attention Economy

Lots of articles teach interviewees how to manage an interview, what questions the interviewee can expect, and the glib answer that is supposed to show off the interviewee in the best light. One of the problems with the interview process is that, indeed, these questions are the ones prospective employers are asking and interviewees are… Continue reading The Best Interview Question and Answer

Although the Supreme Court on Monday passed on hearing the case of a woman who accuses Facebook of facilitating and benefiting from child sex trafficking, Justice Clarence Thomas said that the immunity afforded to online platforms should be revisited under the right circumstances. The U.S. Supreme Court on Monday declined to take up a case… Continue reading High Court Declines To Hear Facebook Sex Trafficking Case

Casting aside Ethicon’s “broad-spectrum attack on the judgment,” the 7th US Circuit Court upheld a $20 million verdict to a woman who was permanently injured by the company’s Prolift pelvic mesh device. Ethicon appealed in Barbara Kaiser v. Johnson & Johnson and Ethicon, Inc., No. 18-2944. An Indiana state jury had awarded $35 million to… Continue reading 7th Circuit Upholds $20 Million Verdict Against Ethicon in Pelvic Mesh Case

Ten years into the nationwide litigation over talcum powder, Johnson & Johnson is bleeding billions of dollars in settlements, legal fees, jury verdicts, and stock valuation. The company faces 15,299 cases nationwide in federal court, but all of the action so far has been in state courts. The U.S. Justice Department started a criminal investigation… Continue reading Attacking and Lying, Johnson & Johnson is Battered by Talcum Powder – Cancer Litigation