B2C Email Statistics you should now about
B2C Email Marketing Statistics 87% of B2C marketers leverage automation as part of their email marketing strategy. (HubSpot Blog Research, 2021) 50% of people buy from marketing emails at least once per month. (Salecycle, 2022) Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a […]
Why should you use Video Marketing in your business?
Video marketing increases SEO and converts more sales. 31% marketers include video to enhance SEO. Video increases page quality and time spent on websites, which results in a boost to search engines. More than 60% marketers believe that their customer acquisition costs have risen. 83% of video marketers believe that video helps them to generate […]
How to Take a Vacation Getting Away So You Can Get Back to Good
I recently took a two-week vacation: 11 days in Hawaii. It was amazing. It was the perfect balance of activity, relaxation and adventure. What struck me most, though, was when I returned home. On the night before returning to work and clients, I thought: “I am so excited to go to work tomorrow, to meet […]
Bard Can’t Escape $3.3M Vein Filter Verdict
A Wisconsin federal judge on Wednesday upheld a $3.3 million verdict in favor of a woman who alleged that a vein filter made by C.R. Bard broke and a part became embedded in her heart, saying that the jury’s verdict was backed by evidence shown at trial. Last summer, a jury found C.R. Bard was […]
Best Practices Business Owner Telephone Etiquette
Once someone contacts your business owner, everything — from the receptionist’s demeanor to the conference room decor — can affect whether that person will sign on as a client. So does your practice project a welcoming image or are you sending a different message to prospective clients? Until new clients sign on that dotted line, they […]
Five Benefits of Launching a Business Owner Website
Sooner or later, every business owner in solo or small firm practice asks themselves whether they should create a business owner website — or how long they can put it off. Given all the unknowns — cost, scope, disruption — they may wonder whether launching a business owner website is really necessary, especially if they […]
Attorneys Get $71M In Fees For $1B Surfside Settlement Work
The judge overseeing the consolidated litigation over the collapse of the Champlain Towers South condominium in Surfside, Florida, approved about $71 million in attorney fees on Monday for class counsel who secured a global settlement of more than $1 billion for the victims. In a hearing, Miami-Dade Circuit Judge Michael Hanzman said he would award $65 […]
Marketing requires everyone to get involved!
Clients must understand the value of the legal department to be successful as in-house counsel. Corporate personnel have the same options as clients of private business owner when it comes to who to contact for legal advice. These are the three choices available to them. 1. “I’ll figure it out myself” It is possible that corporate employees […]
Communication with clients: How to explain a rise in your rates
After researching trends in business owner billing rates, you have decided to increase your rates . It can be uncomfortable. We may be reluctant to charge the value we really are worth or feel guilty about raising rates for our long-term clients. While we may have difficulty serving clients in high-rent markets like New York and San Francisco, […]
How to “Stand Out” in your LinkedIn Profile
LinkedIn Profile News – How To Stand Out in Four Simple Steps This is how to update your LinkedIn profile. Your business relies on virtual connections so a dull profile won’t cut it. Many professionals dismiss LinkedIn as a “boring” social network. They simply put a photo of themselves on their profiles and a nondescriptive […]