Is Google Keeping Your Customers on the Search Page, and What Can You Do About It? 🤔
Have you noticed something strange? 🤔 Your website is ranking well on Google, but your traffic is dropping. If this sounds like you, you're not alone. I'm Linda Donnelly from Business Solutions Marketing Group, and I've seen this puzzling trend for years. It's not you; it's Google.
Today's Google search results page (SERP) is more than just a list of links. It's filled with SERP features like instant answers, videos, and "People Also Ask" boxes. These features give users the answers they need without them ever having to click on your site. We call this a "zero-click search."
A study from SparkToro found that over 58.5% of all Google searches now end with no clicks at all. 🤯 Your content might be the one providing the answer, but Google is using it to keep the user on their platform. For a top-ranking result, a featured snippet can drop your clicks from a 26% CTR to just 8.6%. That's a huge loss!
So, what's the game plan? You have to adapt. Focus on becoming the ultimate authority by creating content that's not just good, but so well-structured that Google chooses it for their instant answers. Also, prioritize content with commercial intent—the kind that leads to a sale—and diversify your traffic beyond Google. Ready to learn how to win back your clicks? Check out our full blog post for all the expert tips!
#WebsiteTrafficDecline #GoogleSEO #SERPFeatures #ZeroClickSearches #SEOTips #MarketingStrategy #LindaDonnelly #BusinessSolutionsMarketingGroup #SERPs
📞 Call Linda & team at (800) 587-0366 for a FREE chat!
🌐 Learn more: BusinessSolutionsMarketingGroup.com
Is Google Keeping Your Customers on the Search Page, and What Can You Do About It? 🤔
Watch Our Videos on Video Marketing Here: https://www.youtube.com/playlist?list=PLGtAphQoPGn7mYDdX5AE7OzCSsgsyENkJ
Watch our Videos on the Impact of Positive and Negative Reviews Here:
https://www.youtube.com/playlist?list=PLGtAphQoPGn4Clo6lciYROhUkPWFIQ_xK
Watch our Videos on SEO Tips and Tricks Here:
https://www.youtube.com/playlist?list=PLGtAphQoPGn4IXf8KNbR5uqlHQB9qFcmz
Watch our Videos on Google Map Pack Tips and Tricks:
https://www.youtube.com/playlist?list=PLGtAphQoPGn7qoKqfFRZMWa5xdnMXHcjU
Watch our videos about our Business Solutions Client Results Here: https://www.youtube.com/playlist?list=PLGtAphQoPGn5Vyyq1WEgCcm3ZS-Mp7i
Is Google Keeping Your Customers on the Search Page, and What Can You Do About It? 🤔
https://www.BusinessSolutionsMarketingGroup.com | (800) 587-0366
1