Don’t Be Invisible: Your 5-Step Guide to Answer Engine Optimization (AEO)
What is Answer Engine Optimization (AEO) and How Do I Rank in AI Search? I’m going to let you in on a little secret. The classic “10 blue links” on a Google search page? Their days are numbered. You’ve already seen it. You search for “best way to clean gutters,” and a big, shaded box […]
More Than “Fluff”: How a 0.5-Star Rating Change Can Skyrocket Your Revenue
The “0.5 Star” Difference: How a Small Shift in Your Rating Can Mean a 15% Jump in Revenue A one-star increase in your Yelp rating can lead to a 5-9 percent increase in revenue. That’s not me just saying that. That’s not a fuzzy marketing guess. That’s a direct finding from a famous study by […]
My AI Wrote This… Or Did It? Why a Human Agency is Your Best Hire in 2026.
AI vs. Marketing Agency: Why You Still Need a Human Expert in 2026 I’m going to let you in on a little secret. As a marketing agency owner for over a decade, I’m not scared of AI. In fact, I love it. But I’m also not firing my team and replacing them with a $20/month […]
Your GBP Q&A Is Gone. Here’s How to Optimize for Google’s New AI Search.
Well, it finally happened. If you’re a small business owner who (like me) obsessively managed every part of your online presence, you probably logged into your Google Business Profile (GBP) this week and felt your stomach drop. On Monday, November 3rd, Google officially removed the Q&A section from many profiles. Just… gone. For over a […]
Your 2026 SEO Survival Guide is Here
Let me start with a prediction that might make your stomach drop. Imagine a world, just a couple of years from now, where 25% of the search traffic you get today… just vanishes. Gone. It’s not a hypothetical. The global research firm Gartner made a stunning prediction that by 2026, traditional search engine volume will […]
The Robots Are Running YouTube: Your Guide to Getting Found in the New AI-Driven World
Let’s play a game. Open up YouTube on your phone right now. Take a look at your home screen. How many of those videos did you actually search for? And how many were just… there, served up to you by some invisible force that knows you almost too well? If you’re like most people, the […]
Beyond the Blog Post: The 3 Content Types That Rank in the Age of AI
Let me tell you a secret that will change the way you think about your marketing. If a robot can write your content, Google’s robot doesn’t care about it. That’s it. That’s the new reality. For years, as a marketing consultant, I’ve watched small business owners struggle to keep up with the demand for “more […]
Why Does Google Love Video and How Can Your Business Use It to Rank Higher?
Google’s Love Language is Video: Your Small Business Guide to Winning at SEO Let me ask you a question. When you think of Google, what comes to mind? A list of ten blue links? Keywords? Complicated algorithms you can’t possibly understand? For years, that was the game. We were all trying to figure out the […]
Did a Negative Article or Review Just Bury Your Business? 😱
How One Negative Article Can Bury Your Business It takes years to build a great reputation. Years of early mornings, late nights, excellent customer service, and community involvement. It’s your most valuable asset. And it can be torched online in about ten minutes. It’s a scenario I’ve seen play out with gut-wrenching regularity over my […]
Google Just Gave Us the Winning Formula for Local Search (Are You Listening?)
💡 What’s Google’s secret formula for local ranking success? Let’s be real. For years, trying to understand Google’s local search algorithm felt like trying to learn a secret handshake. You’d follow all the “rules,” but you were never quite sure if you were really doing what they wanted. Well, every once in a while, Google […]