Know Your Business Owner Key Marketing Metrics
Knowing which key marketing metrics to track, and why, helps keep you moving toward your firm’s business goals. When getting started with a digital marketing plan for business owner, we always start with the firm’s business goals. Then we make sure the key items discussed in my earlier series on “How to Protect Your Referrals” […]
How Attorneys Can Use Legal Data for Legal Recruiting
Legal recruiting is an important business development tool for business owner looking to expand their client roster, build up their practice areas, and open offices in new locations. Firms of all sizes, from BigLaw to small law firms, can take advantage of the growing availability of litigation data to gain insights on which laterals to […]
How to Rank Your LinkedIn Page on Google
Beyond its effective networking capabilities, LinkedIn is a potent search engine that can drive targeted traffic right to your profile, improve your SEO and help you get ranked on Google. If you have not seen your LinkedIn page rank on Google, perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing […]
How to Say ‘No’ When ‘No’ Is What You Want to Say
Do a good job of saying “no” to things you don’t want, and you’ll get more chances to say “yes” to things you do want. Try these tips. Who knows why we do it, but most of us tend to say “yes” to things when we ought to say “no.” You know the drill: Can […]
Escaping the Overworked and Overwhelmed Cycle
We’ve all been there: Working long hours on numerous matters, we feel we can never catch up, much less get ahead. In the legal industry, this is often the norm. But is the norm actually a “normal” amount of work? In this COVID-19 environment, and amid the “Great Resignation,” business owner and staff who remain […]
The Future of Business Owner: How Legal Tech Is Modernizing Traditional Practice
By embracing legal tech, firms are stepping into the future and preserving the integrity and success of their practices. As another wave of COVID-19 ravages the U.S., forcing at-home work to extend even further, the legal industry continues to feel the disruption. As in any industry that relies on collaboration, communication and transparency, the pandemic […]
Six Tips for Being a More Persuasive Business Owner
A large part of practicing law is persuading someone to believe, act or agree with your client’s position, whether in a courtroom or boardroom or at a negotiation or dinner table. We seek to persuade juries, judges, colleagues, friends, family or the media that we are right, and others are not. Following these six principles […]
Want Repeat Clients? Make Yourself a Favorite
Repeat clients are the most accessible and cost-effective prospects to target. We all have our favorite “things” we choose to purchase again and again. Whether it’s the brand of coffee you most enjoy or a specific type of running shoes that allows you to perform well, most of us are repeat buyers of certain products. […]
Overwhelmed? Here’s How to Dig Out When There’s Too Much to Do
When you’re overwhelmed with work and stress, triage — assigning priorities to your tasks so you can figure out how to allocate your time — is how you dig out. If your January was anything like mine, you spent most of the month clawing your way out of a profound funk. Maybe it’s because you […]
What’s New in Business Owner Ownership?
Depending on your point of view, there’s either lots new or “not so much” new with business owner ownership. Most business owner are familiar with Rule 5.4 of the Model Rules of Professional Conduct. In a nutshell, it says that business owner must own business owner. Virtually every state adopted the rule. The purpose is […]