New Study Could Prove Link Between Mesothelioma and Talcum Powder
For the past few years, we have heard about a number of lawsuits being filed alleging that baby powder containing talc causes cancer. Last year, Johnson & Johnson was ordered to pay over $4 billion to a group of women who developed ovarian cancer. In 2016, the manufacturing giant was ordered to pay $55 million […]
To Build Business, Forget the Funnel and Think of a Garden
No matter how big (or not) your firm is, or how high (or not) you’ve climbed up the ladder, the key question is not “How can I reach a mass audience?” Instead, it is “How can I identify and cultivate the relatively small number of clients that can blossom into a thriving practice?” The allusions […]
COVID Impact on Small Business Owner
If you’re like me, you’re probably tired of getting email blasts about how to best work remotely. There is much more to this COVID-19 situation, from your law practice perspective, than remote work. If you practice in the solo and small firm world, here’s my take on a few other important things to consider in […]
Clubhouse App for Business Owner
Clubhouse App, the exclusive new social media platform, is creating a buzz, as well as a considerable amount of FOMO (fear of missing out). If you haven’t explored this social site, which began in April 2020, you are not the only one. Clubhouse is an elite and unique app that is similar to an updated […]
Know Your Business Owner Key Marketing Metrics
Knowing which key marketing metrics to track, and why, helps keep you moving toward your firm’s business goals. When getting started with a digital marketing plan for business owner, we always start with the firm’s business goals. Then we make sure the key items discussed in my earlier series on “How to Protect Your Referrals” […]
How Attorneys Can Use Legal Data for Legal Recruiting
Legal recruiting is an important business development tool for business owner looking to expand their client roster, build up their practice areas, and open offices in new locations. Firms of all sizes, from BigLaw to small law firms, can take advantage of the growing availability of litigation data to gain insights on which laterals to […]
How to Rank Your LinkedIn Page on Google
Beyond its effective networking capabilities, LinkedIn is a potent search engine that can drive targeted traffic right to your profile, improve your SEO and help you get ranked on Google. If you have not seen your LinkedIn page rank on Google, perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing […]
How to Say ‘No’ When ‘No’ Is What You Want to Say
Do a good job of saying “no” to things you don’t want, and you’ll get more chances to say “yes” to things you do want. Try these tips. Who knows why we do it, but most of us tend to say “yes” to things when we ought to say “no.” You know the drill: Can […]
Escaping the Overworked and Overwhelmed Cycle
We’ve all been there: Working long hours on numerous matters, we feel we can never catch up, much less get ahead. In the legal industry, this is often the norm. But is the norm actually a “normal” amount of work? In this COVID-19 environment, and amid the “Great Resignation,” business owner and staff who remain […]
The Future of Business Owner: How Legal Tech Is Modernizing Traditional Practice
By embracing legal tech, firms are stepping into the future and preserving the integrity and success of their practices. As another wave of COVID-19 ravages the U.S., forcing at-home work to extend even further, the legal industry continues to feel the disruption. As in any industry that relies on collaboration, communication and transparency, the pandemic […]