Beyond the Blog Post: The 3 Content Types That Rank in the Age of AI
Let me tell you a secret that will change the way you think about your marketing. If a robot can write your content, Google’s robot doesn’t care about it. That’s it. That’s the new reality. For years, as a marketing consultant, I’ve watched small business owners struggle to keep up with the demand for “more […]
Why Does Google Love Video and How Can Your Business Use It to Rank Higher?
Google’s Love Language is Video: Your Small Business Guide to Winning at SEO Let me ask you a question. When you think of Google, what comes to mind? A list of ten blue links? Keywords? Complicated algorithms you can’t possibly understand? For years, that was the game. We were all trying to figure out the […]
Did a Negative Article or Review Just Bury Your Business? 😱
How One Negative Article Can Bury Your Business It takes years to build a great reputation. Years of early mornings, late nights, excellent customer service, and community involvement. It’s your most valuable asset. And it can be torched online in about ten minutes. It’s a scenario I’ve seen play out with gut-wrenching regularity over my […]
Google Just Gave Us the Winning Formula for Local Search (Are You Listening?)
💡 What’s Google’s secret formula for local ranking success? Let’s be real. For years, trying to understand Google’s local search algorithm felt like trying to learn a secret handshake. You’d follow all the “rules,” but you were never quite sure if you were really doing what they wanted. Well, every once in a while, Google […]
AI Isn’t Killing SEO, It’s Rewarding Authenticity: Your 5-Point Survival GuideHow Can Small Businesses Rank with Google AI? 📈
How Can Small Businesses Rank with Google AI? 📈 You’ve seen it. That new, shaded box at the top of Google that just gives you the answer. It’s called an AI Overview, and if you’re a small business owner, it probably sent a jolt of panic right through you. I’ve heard it from dozens of […]
How can you beat competitors on Google Maps? 🗺️
I have a tough-love conversation with almost every new small business owner I meet. It starts with me asking them where they think their business shows up on Google. Most people are hopeful. “Maybe the bottom of page one?” Then I have to deliver the news. The brutal, inconvenient, and absolutely critical truth is this: […]
Why Your Blog Needs Video in the Age of AI
A Tidal Wave of Content is Coming. Will Your Business Sink or Swim? “The single most important thing in communication is to hear what isn’t being said.” – Peter Drucker As a marketing consultant for over a decade, I’ve navigated countless shifts with my small business clients. But what we’re experiencing now with Artificial Intelligence […]
How can I protect my business from an online reputation attack? 🛡️
It happens in a flash. That gut-punching moment your phone buzzes and you see it—a scathing one-star review, a viral social media post trashing your company, or a horribly inaccurate news article. Your heart pounds. Your face gets hot. And your first instinct is to fight back. To defend your business, your reputation, your very […]
Your Customers Aren’t Just “Googling It” Anymore: Are You Ready for the Search Everywhere Revolution?
Let’s get one thing straight: If your entire online marketing strategy boils down to “ranking on Google,” you’re already falling behind. Way behind. For years, we’ve all been conditioned to think that search starts and ends with that clean, white search bar. And for a long time, that was true! But the ground is shifting […]
How Can I Optimize My Google Business Profile to Get More Customers?
Here’s a number every small business owner needs to know: 46%. According to the SEO experts at HubSpot, nearly half of all searches on Google are from people looking for local information. That’s someone searching for “best pizza near me,” “emergency plumber in Camp Hill,” or “boutique clothing store.” This isn’t just casual browsing; this […]