How Do You Fight Back Against Unfair Online Criticism?
I’ve seen time and time again is how quickly one or two bad online reviews can throw a wrench in everything. It’s easy to think, “Oh, it’s just one person’s opinion,” but trust me, when it comes to the internet, how bad negative reviews can affect your business is a far bigger deal than most […]
Video Marketing in 2025: Why It’s WILD and What It Means for YOUR Google Listing!
We’ve seen a lot of changes in marketing over the years, and even in the last few weeks with Google AI Mode and Zero Click searches. Remember when websites were just fancy online brochures? Goodness, how things have changed! But if there’s one thing that keeps getting bigger, bolder, and more important, it’s video. And […]
Marketing to Other Lawyers: Making Friends in the Legal World
Imagine you’re a kid who loves to build sandcastles. You’re really good at it, but sometimes you need help, like when you want to build a giant castle with a moat and a drawbridge. So, you team up with your friends who are good at different things, like digging moats or making flags. Together, you […]
The Referral Reality Check: Why Word-of-Mouth is Still a Lawyer’s Best Marketing Strategy
In the digital age of SEO, targeted ads, and social media, you might think that traditional referral marketing is outdated for lawyers. Think again. While those tactics have their place, the power of word-of-mouth remains king in the legal world. Here’s why referrals are indispensable and how to leverage them for practice growth: Referral Power: […]
Turn Your Law Firm Newsletter Into a Client Magnet: 5 Fixable Mistakes
Newsletters are a powerful marketing tool, but many law firms miss the mark. By avoiding these common errors, you can transform your newsletter into a true lead generator: Mistake 1: No Clear Purpose The Fix: Define your goals (more referrals, repeat clients, thought leadership, etc.). This dictates your content strategy. Mistake 2: One-Size-Fits-All Content The Fix: Segment […]