Storytelling: Your Most Powerful Connection to New Clients
Storytelling is powerful. There are few things people love more than a good story. Stories inspire; they can evoke powerful emotions and unleash our imaginations. Great Marketers understand the power of storytelling. Great marketers use storytelling as a tactic to build their businesses. In the legal world, this means developing a narrative around your firm […]
Thought Leadership Marketing: Write for Someone, Not Everyone
With so much change and so many unanswered questions, there’s never been a better time to stand out through your thought leadership. Writing and publishing content often feels like tossing a needle into the internet haystack. That’s challenging enough. But if all you’re doing is recycling the same old ideas, and trying to make them […]
Calming Down an Angry Client
As much as we like to believe that if we do everything well, our clients will always love us, it’s just not true. Here are 10 steps to soothe an angry client. You know the scenario. It’s the end of the day. The phone rings and you pick it up, knowing you really shouldn’t. You […]
Keeping Clients While Managing Extraordinary Change
Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you. I vividly remember interviewing a client about his relationship with his business owner, my client. While he was very satisfied with the firm’s work and the people doing it, he […]
Where Do Business Owner Work Today? The Ethics and Acceptance of Working Remotely
Remember when working remotely was taboo? awyers working anywhere but a traditional bricks-and-mortar office with their firm name on the door typically glossed over their nontraditional working environment. Over time, the taboo surrounding less traditional work setups began to ease, and early in 2020, when COVID-19 hit the world, the stigma had all but disappeared. […]
Top Digital Marketing Trends for Business Owner in 2022
Whether you manage your firm’s digital marketing strategy yourself or outsource your marketing, business owner — especially small business owner owners — need to stay on top of the latest digital marketing advancements to ensure their websites continue to drive potential clients their way. As we round out the month of January, let us take […]
5 Kinds of Rest: Avoiding Exhaustion Means More Than Getting Enough Sleep
Feeling exhausted? There are many kinds of rest we need to feel well-rested. Of course, we all know sleep is important for both physical and mental stamina. In fact, lack of sleep has serious consequences, such as reducing our immune system’s effectiveness and increasing cravings for simple carbohydrates. But did you know there are at […]
3M Hit With $110M Verdict In Fla. Military Earplug Bellwether
federal jury on Thursday sided with two service members who say they suffered hearing damage from using 3M earplugs, awarding the men $110 million in damages, the largest verdict in the sprawling multidistrict litigation’s bellwether series to date, according to attorneys for the plaintiffs. The Pensacola federal jury awarded U.S. Army veterans William Wayman and […]
Drugmakers Won’t Get Discovery From Valisure In Zantac MDL
Magistrate judge on Friday quashed GlaxoSmithKline’s subpoenas for more information from pharmacy Valisure LLC in multidistrict litigation over heartburn drug Zantac after finding the information sought in the subpoenas has limited importance to the litigation. U.S. Magistrate Judge Bruce E. Reinhart said he had “serious questions” as to whether the evidence covered by the subpoenas […]
The Enemy Within: Are Your Thoughts Sabotaging Your Success?
One of the most important steps in mental and emotional health is to be aware of your inner thoughts. Over the past few decades, we have discovered a great deal about how the brain works, including how trauma, stress and anxiety affect our reality. For example, cognitive bias and burnout color how we feel about […]