Bombshell $10M suit claims two NYC hotels turned a blind eye to sex trafficking
A 10-year-old girl was raped, tortured and beaten as she was sold for sex at two Big Apple motels while staff turned a blind eye to her obvious abuse, a bombshell $10 million lawsuit filed Tuesday claims. The suit, filed in Brooklyn federal court and the first of its kind in New York, claims Wyndham […]
Writing and Editing for Empathy in Legal MarketingDoes your latest COVID-19 blog post meet these re
Clients come to you or your website because they have a problem to solve. No matter how intellectually interesting that problem may be to you, it’s a human and emotional problem to your client (or potential client). Even a contract dispute over the interpretation of a cessation of business clause, excused performance under a force […]
How Automation and AI Make Open Data Possible and Valuable for Business Owner
With significant advancements in automation and artificial intelligence, it’s easier than ever for attorneys to gather and analyze legal data to gain powerful business development and intelligence insights. This article is the second in a three-part series discussing the what, how and why of open legal data. In the first part, we discussed what open […]
Tricks for Reading Documents in Microsoft Word
At this stage of your career, you might think reading documents is a baseline skill you’ve mastered just fine, thanks. But, whether you realize it or not, you probably spend more time reading documents in Microsoft Word than actually drafting them — especially if you have gone paperless. Since all that onscreen reading can exhaust […]
Storytelling: Your Most Powerful Connection to New Clients
Storytelling is powerful. There are few things people love more than a good story. Stories inspire; they can evoke powerful emotions and unleash our imaginations. Great Marketers understand the power of storytelling. Great marketers use storytelling as a tactic to build their businesses. In the legal world, this means developing a narrative around your firm […]
Thought Leadership Marketing: Write for Someone, Not Everyone
With so much change and so many unanswered questions, there’s never been a better time to stand out through your thought leadership. Writing and publishing content often feels like tossing a needle into the internet haystack. That’s challenging enough. But if all you’re doing is recycling the same old ideas, and trying to make them […]
Calming Down an Angry Client
As much as we like to believe that if we do everything well, our clients will always love us, it’s just not true. Here are 10 steps to soothe an angry client. You know the scenario. It’s the end of the day. The phone rings and you pick it up, knowing you really shouldn’t. You […]
Keeping Clients While Managing Extraordinary Change
Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you. I vividly remember interviewing a client about his relationship with his business owner, my client. While he was very satisfied with the firm’s work and the people doing it, he […]
Where Do Business Owner Work Today? The Ethics and Acceptance of Working Remotely
Remember when working remotely was taboo? awyers working anywhere but a traditional bricks-and-mortar office with their firm name on the door typically glossed over their nontraditional working environment. Over time, the taboo surrounding less traditional work setups began to ease, and early in 2020, when COVID-19 hit the world, the stigma had all but disappeared. […]
Top Digital Marketing Trends for Business Owner in 2022
Whether you manage your firm’s digital marketing strategy yourself or outsource your marketing, business owner — especially small business owner owners — need to stay on top of the latest digital marketing advancements to ensure their websites continue to drive potential clients their way. As we round out the month of January, let us take […]